‘Bon Appetit-lah’ with 1664 Blanc

Bon Appetit-lah’ with 1664 Blanc


Staying home while enjoying French’s No. 1 premium wheat beer 1664 Blanc, now that’s a good way to while the time away. Just a couple of days back, I’ve had the chance to savour some specially curated French-Malaysian fusion cuisine, courtesy of 1664 Blanc, and my it was good! 

‘Bon Appetit-lah’ with 1664 Blanc
 ‘Bon Appetit-lah’ with 1664 Blanc

The ‘Bon Appetit-lah’ 1664 Blanc Campaign


Inspiring beer lovers to share good taste in its Bon Appetit-lah campaign where France meets Malaysia in a twist of gastronomy, beginning June 1664 unveiled five unique French-Malaysian fusion recipes curated by French Chef Nathalie of Nathalie Gourmet Studio, and Malaysian Chef Isadora Chai of Bistro à Table for consumers to cook and try at home during the full movement control order (FMCO). Did someone say recipe? Ooo. 

France meets Malaysia :)
France meets Malaysia :) 

Thanks for the noms!
Thanks for the noms!


I’ve had the good fortune of being sent specially prepared meals straight to my home this MCO, namely the Kai Fan Pilaf A La Biere and the Modernised Bechamel Thosai. Great stuff, and delicious to boot! Love how all the flavours came together, paired with 1665 Blanc it made the gastronomic experience even better. 

Two specially curated dishes
Two specially curated dishes


Kai Fan Pilaf A La Biere 

Beer roasted chicken and baked rice pilaf infused with 1664 Blanc, complemented with a generous lashing of chilli and Asian green sauce. I didn’t know “chicken rice” could taste so good! 

Kai Fan Pilaf A La Biere
Kai Fan Pilaf A La Biere 

Modernised Béchamel Thosai

A revised savoury Thosai galette made with Indian atta flour and 1664 Blanc, filled with turkey ham béchamel and topped with spiced coconut chutney. 

Modernised Béchamel Thosai
Modernised Béchamel Thosai

To elevate beer lovers’ gastronomic experiences, the Bon Appetit-lah consumer promotion for 1664 Blanc purchases offers chances to win exclusive 1664 Blanc merchandise, Le Creuset cookware, luxury island vacations post-MCO and more!

“1664 Blanc believes in inspiring consumers to share good taste moments with their loved ones over a fine meal paired with our refreshing brew. Food connects people, and we decided to bring the best of both countries by introducing five French-Malaysian fusion dishes jointly created by the two award winning chefs for the 1664 Blanc Bon Appetit-lah campaign.”, said Caroline Moreau, Marketing Director of Carlsberg Malaysia.

Dine with 1664 Blanc
Dine with 1664 Blanc

Contests and promotions


With the purchase of RM150 and above of 1664 Blanc products in a single receipt at participating supermarkets, hypermarkets and e-commerce (Shopee and Lazada), consumers can redeem a FREE premium WMF cutlery set and are entitled to a chance of winning the Grand Prize of an exclusive vacation at Pangkor Laut Resort or one of the five First Prizes of Le Creuset Round French Oven worth RM1,950 each. Simply submit your receipts online for your chance to win!

 
 
At participating modern convenience stores, make a minimum purchase of RM25 on 1664 Blanc in a single receipt and submit your receipts online to win the Grand Prize of a luxury staycation at Pangkor Laut Resort, or one of the 50 First Prizes of a 4-pax premium WMF cutlery set.

 

Whet your appetite with a refreshing twist of 1664 Blanc today at the comfort of your home and grab these chances of an indulgent dining experience; or a luxury staycation when MCO is lifted!

Be sure to like and follow @1664BlancMY on Facebook on Instagram for the weekly series of Bon Appetit-lah recipes. Try the Bon Appetit-lah recipes at home and submit photos of your plated dish with the hashtag #1664Blanc #BonAppetitLah #GoodTasteWithATwist to win prizes! For more info, visit www.facebook.com/1664BlancMY.

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