A Beginner's Guide to Effective Video Types for Marketing
A Beginner's Guide to Effective Video Types for Marketing Since the sudden spread of Covid, many companies have been forced to sell or promote their businesses online in order to survive the pandemic. With a huge influx of businesses moving online, the competition to capture viewers’ attention has only increased drastically. Static images used in paid ads like Facebook, Instagram, YouTube and Google Display Network are no longer as effective as they once were due to the huge number of businesses using static images in their paid ads to promote their brand, products or services. Because of the overabundance of static images in paid ads, viewers are slowly but surely switching their preference to video content as this form of media is more interesting and engaging. Forward thinking companies that have noticed this trend are steadily implementing more video related content in their digital marketing strategy to set themselves apart from the competition. In Singapore for example, more