How time flies, it felt like it was only yesterday when I experienced last year's Oktoberfest 2012 and here we are again at the launch of the month long celebration to begin soon. With an endless flow of beer and fun, Carlsberg Malaysia is bringing us Oktoberfest, the world renowned annual Bavarian festival to our neighborhood bars throughout Malaysia.
|Carlsberg Malaysia Oktoberfest 2013 Media Launch|
Carlsberg Malaysia Oktoberfest 2013 Media Launch
Date: 26 September 2013
Time: 7pm onwards
Venue: Pavilion KL (Weissbrau & La Bodega)
Held over at Pavilion KL last night, Weissbrau and La Bodega to be exact, the Carlsberg Malaysia Oktoberfest 2013 Media Launch was a really colourful event, complete with the traditional costumed ladies, the "chicken" song, and lots of good german sausages among other stuff. It was a while since my last alcohol event, so I was pretty excited to check out the atmosphere.
|Carlsberg Malaysia Oktoberfest 2013 rugged styled steins|
Carlsberg Malaysia Oktoberfest 2013 is a beer extravaganza that offers the most loved beer brand, Carlsberg as well as three imported Bavarian beer brands, Erdinger, Franziskaner and Lowenbrau. All these are served in collectible rugged style steins which customers are able to take home and add to their collection.
|Managing Director of Carlsberg Malaysia Henrik Juel Andersen giving the opening speech|
|Tapping the ceremonial keg in true Bavarian tradition|
"True to Bavarian tradition, Carlsberg Malaysia Oktoberfest was officiated with the tapping of the ceremonial keg by Managing Director of Carlsberg Malaysia Henrik Juel Andersen, together with the brewer's subsidiary Luen Heng F&B Sdn Bhd General Manager Kenneth Soh, Vice President, Passenger Cars, Mercedes Benz Malaysia Mr Kai Schlickum and Ms Joyce Yap, CEO, Retail of Pavilion KL. "
|Let the festivities begin! One for the album|
Almost immediately after the first keg was tapped, a resounding toot of the 12-foot long horn (acclaimed as the first of its kind in Malaysia) reverberated across the corridors of Pavilion KL. Successfully making it into the Malaysian Book of Records as the "Longest Carlsberg Malaysia Oktoberfest Longhorn", it was indeed a sight. Check out how long it is below.
| "Longest Carlsberg Malaysia Oktoberfest Longhorn" in the |
Malaysian Book of Records
|A member of the Oom-Pa-Pah band sounding the horn|
Not forgetting the lovely Carlsberg Dirndl girls, all beautifully decked in traditional Bavarian outfits, we were entertained with their witty "chicken dance" alongside Oktoberfest revellers. Oktoberfest is about bringing people together in the spirit of good cheer while enjoying the food, music and beer which was exactly how it played out last night.
|Ready for Oktoberfest 2013?|
|A group shot of these lovely Carlsberg Dirndl girls fully decked in their outfits|
|Carlsberg Dirndl girls doing the chicken dance|
I was told the festivities will last the whole month of Oktober, where beer lovers can enjoy the authentic yet uniquely Carlsberg Malaysia experience at eight selected venues nationwide. This will eventually lead to the Grand Finale party which will take place exclusively at the Old Wing outdoor car park of 1 Utama Shopping Centre on October 11th to 13th.
|Raise your steins, and enjoy the festivities!|
These upcoming parties will come complete with the collectible beer stein, authentic Oktoberfest Oom Pa Pah band, the record breaking 12-foot long horn, Carlsberg Dirndl girls as well as plenty of games and online contests to take home more collectible premiums.
|Everybody's in a jovial mood enjoying their beers|
|I did enjoy my platter of German pork sausages and other delights|
In addition to the major parties, Carlsberg Malaysia did partner with their customers to co-host smaller parties at 38 western-concept bars and pubs and will be running the Oktoberfest promotion at over 300 outlets nationwide.
|Flown in from Germany, a six person Oktoberfest Oom-Pa-Pah band|
Adding to the spirit of Oktoberfest, Carlsberg Malaysia Oktoberfest calls upon beer lovers to take part in Facebook activities, including "Snap & Prost!", "Shout Out Loud" and "Dirndl Girl Search" to win free rounds of Carlsberg beer and attractive giveaways.
To know more about the campaign, do check out Carlsberg Malaysia Oktoberfest Facebook page at www.facebook.com/CarlsbergMalaysiaOktoberfest .
Previous Carlsberg Malaysia Oktoberfest writeups:
More photos can be found on my Facebook page as linked below.