A New Year, Let’s Spark It Off With Asahi Super Dry

A New Year, Let’s Spark It Off With Asahi Super Dry

Kanpai! The new year is upon us. How are you my dear friends? Any new resolutions? Let’s start a new chapter, leave the old, grab the new and exciting. Chinese New Year is just around the corner too! Today’s posting will be touching on one of my favourite brand to chill out with, Asahi Super Dry. 

Asahi Super Dry introduces a limited-edition CNY edition packaging

Kaleidoscope of Vibrancy This CNY

Asahi Super Dry presents a kaleidoscope of vibrancy to spark the opportunity to discover a year full of new, exciting possibilities this Chinese New Year.

The fascination of kaleidoscope shares the same spirit as Asahi Super Dry – modern, optimistic, and progressive. With the kaleidoscope as the key inspiration, the Japan’s No.1 Premium beer, Asahi Super Dry introduces a limited-edition CNY edition packaging that incorporates the vibrancy and unique taste of Japan to welcome the lunar new year with positive spirit.

Caroline Moreau, Marketing Director of Carlsberg Malaysia said, “A new year is like a kaleidoscope of discoveries to explore of an amazing year with infinite possibilities.”

“Like the kaleidoscope, new harmonies, and new contrasts that unfold with infinite diversities when viewed through different lenses. We are excited to launch the limited-edition can to ‘Kanpai’ to a New Year with the unique Karakuchi taste of Asahi Super Dry to showcase the vibrancy of both the Japanese and Chinese cultures together,” she added.

Consumers will receive an additional limited-edition Asahi Super Dry colour changing glass with purchase of a carton of Asahi Super Dry 

Limited Edition CNY Cans 

Consumers can now purchase this limited-edition CNY cans from supermarkets, hypermarkets, convenience stores and e-commerce sites (Shopee, Lazada, Pandamart & Potboy).

 

Exclusively on participating eCommerce sites, consumers will get the Asahi Super Dry premium ang pow packet set (10pcs) with an appealing gold and silver kaleidoscope design with purchase of 2x of 4-can pack of Asahi Super Dry. 

Consumers will receive an additional limited-edition Asahi Super Dry colour changing glass with purchase of a carton of Asahi Super Dry. Kickstarting from 10 January 2022, this promotion will be running while stocks last on participating eCommerce sites.

Want to know more about Asahi Super Dry CNY promotions and events?

Visit Asahi Malaysia’s social media pages. Be sure to ‘Like’ and ‘Follow’ @AsahiMY on Facebook and Instagram for the latest news and updates! Remember to always #CelebrateResponsibly – if you drink, don’t drive!