Happy Apple Day - Celebrating the Love of Cider with Somersby
Love apples? Did you know it’s being celebrated by thousands of folks in the UK in the month of October. Interesting. Apple Day, a festival celebrating the delicious fruit, which coincidently goes into every bottle and can of Malaysia’s No. 1 best selling cider, Somersby.
When was the last time you’ve had some Somersby? In fact earlier this year, there was a new flavour being introduced, the Somersby Watermelon. Somersby’s Apple Day celebrations will kick off from 11 October to 10 November with a social media contest offering 59 lucky winners three grand prizes of the latest Apple iPhone 13, three limited-edition Somersby Volkswagen Kombi cooler boxes worth RM3,000 each, three Apple Watch Series 6, and Somersby products worth RM150 each as consolation prizes.
To enter, consumers simply need to purchase at least one can or bottle of any Somersby product, snap a picture of how they are celebrating Apple Day with Somersby, and publicly post it on Facebook or Instagram by tagging @SomersbyMY with the hashtag #SomersbyAppleDay.
Caroline Moreau, Marketing Director of Carlsberg Malaysia, commented, “Somersby Apple Cider is our best-selling variant within the Somersby brand, which is the No. 1 preferred cider brand in Malaysia. After we launched our latest flavour Somersby Watermelon in March, fans of juicy, refreshing drinks have also taken to it in a big way and it is now the brand’s second most-popular flavour and the No. 1 best-selling cider on Shopee. That’s why for this year, everyone’s invited to our Apple Day celebrations – even watermelons – with consumer promotions rewarding fans of these two wonderful Somersby flavours!”
Apple Day joy extends to purchases at supermarkets, hypermarkets, mini-marts and convenience stores with a special price offer for any Somersby 4-pack can cluster from any flavour, where this promotion is available nationwide between 18 to 31 October.
Consumers opting to enjoy Somersby at the comfort of their homes are not left out. Any purchase from Carlsberg Malaysia’s official stores on Shopee and Lazada in the month of October will come with a free 320ml can of Somersby Watermelon, while stocks last.
For more information on Somersby’s Apple Day contests and promotions, check out Somersby’s official Facebook and Instagram pages at @SomersbyMY. All promotions and contest are open to non-Muslims aged 21 and above.