Tiger Beer’s Chinese New Year Campaign Launch
Uncaging new beginnings, Chinese New Year is the time of year when we usher in new beginnings with our family and friends. I was over at the Tiger Beer’s Chinese New Year dinner the other day, a grand launch welcoming the Year of the Pig. It was a rather grand affair, complete with lanterns and motifs reminiscent of old Shanghai with a modern twist in spirit of ushering the new.
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| Tiger Beer’s Chinese New Year Campaign Launch |
Old Shanghai Themed
Upon arrival, guests got to ‘pluck’ angpows containing a lucky draw ticket from the gilded Tree of Wealth before opening the doors to new beginnings. The event began with a stunning lion dance performance, led by Zhu Bajie (a popular character inspired by Chinese novel Journey to the West), to invite luck - with each of the five lions in the colours representing the brands of the HEINEKEN Malaysia portfolio – Tiger, Heineken®, Guinness, Anchor and Apple Fox.
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| At the Tree of Wealth |
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| Lion Dance to kick off the night of prosperity |
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| Uncage a prosperous celebration |
During the grand event, we were able to participate in a range of auspicious games and activities as we ushered in the new year together - from tea leaf and Chinese palm reading, to welcoming the year of the Pig with intricate Chinese paper cutting and personalized calligraphy. There was something for everyone !
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| Getting our palm read |
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| Various booths were set up |
Guests had the opportunity to participate in the Yee Sang tossing ceremony to usher in new beginnings with their wishes for a bountiful year ahead followed by a dinner with unique dishes specially for the festive season. I’m glad to say the food is really good!
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| Abalones and more, paired with Tiger Beer |
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| Huge pork ribs for the picking |
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| Superb performances |
Chinese New Year Campaign
Consumers can usher in the new beginnings and be rewarded this festive season with Tiger Beer – all they have to do is enjoy their favorite brews from HEINEKEN Malaysia’s portfolio. Until mid-February, consumers who purchase any big bottle of Tiger Beer, Guinness Foreign Extra Stout or Heineken® at participating coffee shops, food courts and Chinese restaurants can check underneath their bottle caps for three different characters - “福” (Fu), “禧” (Xi) and “猪” (Zhu) - representing the different prizes to be won.
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| Tiger Beer’s Chinese New Year Campaign Launch |
One bottle cap marked “福” (Fu) allows consumers to redeem an angpow worth RM88,888, one cap marked “禧” (Xi) can be exchanged to redeem an exclusive Tiger Beer Mahjong set, and collecting 15 caps marked “猪” (Zhu) will allow consumers to redeem the exclusive Prosperity Bowl set – be sure to keep a look out to start your collection today!
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| Huat ah! |
Exclusive Tiger Beer Mahjong Set
The exclusive Tiger Beer Mahjong sets are also available to be purchased at participating supermarkets during the month of January. With the purchase of three cartons of HEINEKEN Malaysia products - inclusive of one carton of Apple Fox - consumers can own the Tiger Beer Mahjong set for only RM99 while stocks last.
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| Tiger Beer Mahjong sets |
So thin!!! Only skin and bone left. Are you all right?
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