The Launch Of Mitsubishi Electric's LX Grande Refrigerator

The Launch Of Mitsubishi Electric LX Grande Refrigerator


More than just a food storage, that’s the tagline that accompanied the launch of Mitsubishi Electric’s latest and greatest LX Grande Refrigerator the other day. I was at the launch event, and I was stocked on the various tech and functions of this really cool fridge. Yes, I still call it a fridge, even though the better word would be a refrigerator. 

The Launch Of Mitsubishi Electric's LX Grande Refrigerator
The Launch Of Mitsubishi Electric's LX Grande Refrigerator



Having a large fridge at home is a given nowadays, but with the introduction of more and more functions in our refrigerator, suddenly it seems even better and value buy! At home, the Mrs always buys a lot of perishable food, vegetables fish and meat every couple of days, hence we take our fridge very, very seriously. Intrigued by the Mitsubishi Electric’s new LX Grand Refrigerator yet? Read on then!

At the launch event.
At the launch event. 
Excited, anticipating the launch and unveiling of the LX Grande
Excited, anticipating the launch and unveiling of the LX Grande

More Than Just a Food Storage


At the launch event, we were treated to some rather grand presentation, but when the LX Grande was unveiled, I literally went “Whoa!”. The finishing exudes luxury, in both silver and black colour. Too shiny, but I’m liking it a lot, especially that cool LED control panel which only appears when we swipe our fingers on the surface. Cool, futuristic feature! 

It's unveiled! This one is in black
It's unveiled! This one is in black

Cool LED control panel which only appears when we swipe our fingers on the surface
Cool LED control panel which only appears when we swipe our fingers on the surface

Outlook of Mitsubishi Electric LX Grande Refrigerator


For those who love the sleek look will do good to go for the black colour while for practical blending in with the kitchen, I would suggest going for the silver one. No matter which you choose, they’re both equally elegant. What makes a huge difference is in the features and functionalities of the LX Grande. 

The silver coloured Mitsubishi Electric LX Grande
The silver coloured Mitsubishi Electric LX Grande

The LX Grande refrigerator series is the latest and greatest offering from Mitsubishi Electric, offering more than just a food storage as it keeps food fresh for a longer time, and make organising more efficient and easy! Energy efficient is a given, being environmental-friendly and all. 

Come one, come all
Come one, come all, this LX Grande is pretty huge!

Guess what’s the storage size of the LX Grande? The four doors refrigerator offers a really large internal storing capacity of 630L. This is perfect for those with lots of food, and groceries to keep every week. 

As usual with most of Mitsubishi Electric’s offerings, the LX Grande comes with a French Door design, opening wide giving more space to slot in large platters of food, vegetables and everything in between. At the top, we have a wide compartment, while at the bottom part of the LX Grande there is two unique and very practical drawer doors for efficient storage. 

French Door design of the LX Grande
French Door design of the LX Grande

“Supercool Chilling” and Vitamin Factory Technology


The technology that goes into each LX Grande refrigerator is pretty awesome, as we have these “Supercool Chilling” tech. What’s that about? The “Supercool Chilling” tech makes it possible to store meat, fish and other perishable food without freezing it. Say what? How is that even possible? The tech actually keeps the food at -3 degrees celcius to 0 degrees celsius, designs to not freeze nor damage the food cells despite being in the subzero temperature range. 

Supercool Chilling Technology
The “Supercool Chilling” tech makes it possible to store meat, fish and other perishable food without freezing it.
LX Grande branding
LX Grande branding

No more defrosting needed for meat and fish! How convenient is that, definitely saving loads of precious time. All these and more, ready to cook without the need to thaw or defrost and yet the food stays fresh. 

Vitamin Factory Tech? Now this is new to me. This tech is features in the independent vegetable drawer at the bottom of the LX Grande. LED lights are installed inside, which literally acts on the chlorophyll of the vegetables by stimulating the photosynthesis process. This in return maintains the freshness of vegetables for a much longer time, preserving the reducing sugar in the veggies. I’m sold! 

Vitamin Factory Tech
Vitamin Factory Tech 

So where is the Freezer then?


Located below, the freezer drawer is an innovation in itself. So wide and roomy, I can literally keep all the bulky frozen items like my favourite Haagen Dazs ice cream tubs, loaves of breads, whole chicken, frozen veggies and a whole lot more. Organising storage in the LX Grande has never been easier! It even has a sliding tray on the top of the freezer drawer to keep flat packed items. 

Located below, the freezer drawer is an innovation in itself
Located below, the freezer drawer is an innovation in itself

Now i’m not exactly the biggest fan of the automatic ice maker, but then it’s a cool addition. Having iced drinks via the automatic ice maker is as easy as pressing a button. The design itself is pretty robust, and each part of the water case can be taken out individually for easy cleaning. 

So much space
So much space

Inverter technology is prevalent everywhere nowadays, and it’s good to know Mitsubishi Electric has included their own Neuro Fuzzy Inverter into the LX Grande. This means we pay less for our electric bills! The inverter technology constantly monitors the temperature within the refrigerator and adjusts the power and running speed of the compressor accordingly. 

By the end of the event I was completely sold on this refrigerator and was already enquiring on where to purchase it! The Mitsubishi Electric LX Grande Refrigerator is a must-have for every household. More information can be obtained from Mitsubishi Electric’s official website at www.mitsubishielectric.com


1 comment :

suituapui said...

My missus would love this...and I am sure it would be totally stuffed in no time all all. Women! :D

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