LOVE FOOD HATE WASTE Alam Flora KL Bloggers Hunt 2016

Now here's a shoutout to an upcoming event happening this Wednesday, the 18th of May 2016. It involves a bunch of super active bloggers running around KL, all in the name of loving food and hating waste. As a proactive measure with the upcoming Ramadhan and fasting season this June, Alam Flora Sdn Bhd (Alam Flora) has initiated a Love Food Hate Waste campaign involving 16 prominent lifestyle and food bloggers. I'm excited for the event, but first let's go through what the whole campaign entails. 

LOVE FOOD HATE WASTE Alam Flora KL Bloggers Hunt 2016
LOVE FOOD HATE WASTE Alam Flora KL Bloggers Hunt 2016 



ALAM FLORA SDN BHD


Infographics showing how much food we throw away aka waste each day
Infographics showing how much food we throw away aka waste each day


With an aim to create awareness to the public on the right way store food, extend food lifespan, portioning and planning of food purchases in households, this Wednesday's LOVE FOOD HATE WASTE Alam Flora KL Bloggers Hunt 2016 will see us running around KL doing various activities. 

In conjunction with the campaign, the KL Bloggers Hunt 2016 will be held for the first time on 18th May 2016 with the starting point from Wisma DRB-Hicom in Glenmarie, Shah Alam and will move to Pasar Tani Taman Connaught, PPR Flat Taman Mulia, Bangsar and Putrajaya from 8am - 6pm.

A wefie during our briefing session last week. All hyped up for this upcoming event
A wefie during our briefing session last week. All hyped up for this upcoming event


In essence,  the #LOVEFOODHATEWASTE campaign is organised by the national waste disposal company, Alam Flora Sdn Bhd as part of their awareness programme to reduce food wastage in Malaysia. According to Alam Flora chief executive officer Mohd Zain Hassan about 15,000 tonnes of 33,000 tonnes of wastage is a result of food waste, and 60% from the food wastage is avoidable by knowing the right way to store, plan and portion the household’s usage. 

Do it right, appreciate your food, avoid WASTAGE!
Do it right, appreciate your food, avoid WASTAGE!
Supporting the cause, making sure my plate is "clean" after a meal.
Supporting the cause, making sure my plate is "clean" after a meal. 


“Social media has been recognised as a very effective tool to spread positive messages to the public. Alam Flora has chosen to leverage on this useful platform in making Love Food Hate Waste campaign viral, thus reducing food wastage that can potentially end up in our landfills. The success of reducing food wastage requires participation and effort from all levels of society, we hope to make a difference in our environment by organising this kind of event from time to time,” said Mohd Zain. 

I do believe and support the cause, as it is imperative that we do not waste our food. Our food get wasted when we throw it away, either because we prepared too much of it, or when it expire due to us not using it in time. This is really bad for the environment, so let's do our part in saving Mother Earth yes? 

All 16 bloggers are competing for a chance to win prizes worth up to RM4,000 in cash and vouchers with their best posts on various social media platforms. This means you must look out for my social media postings on Instagram and Facebook, and do support me! :) 



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