An event which I wanted to attend, yet could not due to other commitments, here's an overview of what transpired. Oasis Swiss, in collaboration with 11street (www.11street.my) launched the all-new Chefology Marble Ceramic Cookware, featuring a range of die-cast aluminium cookware made of highly durable marble ceramic coating, at Starhill Culinary Studio, Kuala Lumpur, featuring Malaysian celebrity chef Chef Zam.
|Chefology Marble Ceramic Cookware: Available at www.11street.my|
While charming the media effortlessly with his bubbly and likeable character, Chef Zam demonstrated a few mouth-watering dishes from Asian fusion cuisine using the new range of Chefology Marble Ceramic Cookware.
“Finding a cookware that is scratch resistant has been somewhat challenging for me as well as families who enjoy cooking. This new range of Chefology cookware is purely heaven-sent because with its non-stick performance and durable features it contributes to easy clean-up, which saves time in the kitchen making up for that much needed quality time,” said Chef Zam.
Right after the cooking demonstration, members of media were asked to recreate the dishes presented by Chef Zam in a cooking competition, allowing them to experience using the non-stick and scratch resistant Chefology Marble Ceramic Cookware.
|The brand new Chefology Marble Ceramic Cookware Range is currently sold exclusively at 11street (www.11street.my).|
• Durable, scratch resistant marble ceramic coating
• Long-lasting non-stick performance
• Soft touch grip knob and handle for easy handling
• See-through tempered glass lid
• Aluminum bottom provides even heat distribution with minimal heat loss
• No PFOA, Lead and Cadmium
• Suitable for induction, gas, electric, and ceramic cooktops
• Dishwasher safe
Chefology Marble Ceramic Cookware consists of 7 products:
• 18cm Saucepan with Lid
• 24cm Frying Pan
• 28cm Frying Pan
• 26cm Grill Pan
• 24cm Casserole with Lid (4.28L)
• 28cm Casserole with Lid (6.5L)
• 32cm Wok with Lid
Apart from the real cooking and testing experience, members of media witnessed the verification on coating thickness of Chefology Marble Ceramic Cookware via a coating thickness test demonstration. The products were also tested on their durability and excellent scratch resistance level through a scratch test demonstration.
Jaden Teoh, Director of Oasis Swiss who conducted both the tests said, “We at Chefology are committed to encourage people to spend more precious time with their families through product offerings that make cooking easier and reduce their time spent in kitchen. We are collaborating with 11street to sell our Chefology Marble Ceramic Cookware at an unbeatable price.”
Present at the event, Bruce Lim, Vice President of Merchandising of 11street said during his speech, “In the past six months, we noticed a 75% sales increase in our kitchenware and dinnerware, which means there is growing interest to purchase kitchenware and dinnerware online, as more and more Malaysians are embracing the hassle-free shopping experience. Today, we are pleased to have Chefology, a high quality cookware brand as part of our partner at 11street. Offering high quality products at reasonable price, we trust that there will be a huge demand on Chefology Marble Ceramic Cookware.”
To kick start the launch of Chefology Marble Ceramic Cookware at 11street, an exclusive promotion is available from January 8th to February 7th with discounts of 30%. To top it off, 11street shoppers who purchase any Chefology product during the promotion period will be entitled to buy a Chefology 24cm Frying Pan at only RM11! The cookware consists of 7 products and will be available at AEON, AEON BiG, Aino Living, Isetan, Parkson and Robinsons.