Just yesterday, KFC launched their newly improved KFC Zinger burger, aptly named the Zinger Reloaded Burger at The Curve. With a new tagline ' All Flavour All Zing', the new Zinger comes with an exciting twist inside. I had the opportunity to drop by and be one of the first to have it, which is now available at all KFC restaurants in the country from 4th March 2014.
|KFC Zinger Reloaded Burger Launched @ KFC The Curve|
Tha KFC Zinger Reloaded Burger launch was officiated by Ling Mee Jiuan, the Senior Vice President of KFC Malaysia amidst some performances from some of the guys behind that 'Havoc' song. Just outside the venue, there was a showcase of street art as well, a wall with the words KFC Zinger Reloaded creatively sprayed on. Check it out below, you should be able to see it from the streets outside KFC The Curve.
|Bright and Colourful|
|A work of art in progress|
A short speech by Ling Mee Jiuan, and launch gambit was unveiled at the launch. It was interesting too that the guys behind Havoc, Altimet and Sonaone was at the venue belting out the latest hit for our enjoyment. It did liven up the already bright atmosphere.
|Altimet and Sonaone going all Havoc, Havoc, Havoc..|
"With the tagline 'All Flavour All Zing', the new Zinger comes with KFC's juicy chicken fillet fried to perfection, delicious onion rings, and the flavourful special sauce, packed between a warm oblong bun", said Ling Mee Jiuan, Senior Vice President, KFC Malaysia.
|And it's officially launched, the KFC Zinger Reloaded Burger|
"We figured out that the younger generation has a much more creative palate and with this thought we have decided to take something traditional and give it a funky twist, hence the creation of the Zinger Reloaded," Ling Mee Jiuan added
From the street art theme, I did figure KFC is going for the creative approach when marketing the all new KFC Zinger Reloaded Burger. It did not take long before we got our hands on the combo meal, comprising of the Zinger Reloaded burger, potato hash rounds and one regular soft drink. Check out my thoughts on it below.
|The KFC Zinger Reloaded Combo Meal - RM9.95|
|I do like the thick chicken meat inside|
The new Zinger Reloaded Burger comes with this rather juicy zinger fillet in between two oblong buns, layered with onion rings. What gives it a different twist or kick would be the special rather flavourful sauce used. It has a rather sweet barbeque, slightly spiced flavour to it. The burger does go along well with the new potato hash sides and carbonated drink.
|The official launch.|
|KFC upper management answering our queries|
The KFC Zinger Reloaded is available ala' carte at RM8, and in a combo that includes 4 pcs of potato hash rounds and one regular soft drink at a price of RM9.95. For a bigger eat, we have the hotbox version with the addition of one piece chicken at a cost of RM11.85. So what are you waiting for, the next time you feel like grabbing a bite at KFC, do remember to check out their new KFC Zinger Reloaded Burger.