Heineken Thirst 2013 @ Sepang International Circuit

Something big went on mid of last month, the much talked about Heineken Thirst 2013 at Sepang International Circuit. Now I've been to the previous installments of Heineken Thirst, and they were all over the top very impressive rave parties (Heineken Thirst Tiesto). This time around however, regretfully I could not make it to the party, but hey, here's some pictures and short writeup below on what went down that night!

Heineken Thirst 2013 @ Sepang International Circuit

Heineken Thirst 2013

Date: Saturday, 14 December 2013
Time: 7.00pm onwards
Venue: Welcome Centre, Sepang International circuit (SIC)

 

At Heineken Thirst 2013, over 20,000 pairs of hands flew up in a sea of light. For an instant the massive Heineken Green Stage was bathed in the glow of thousands of individual smartphone screens as the crowd showed their appreciation for a line up of some of the leading talents in the dance music industry.

W&W - Star Arena

An enormous gateway greeted the ravers as they entered Heineken Thirst. From there the Green Stage dominated the festival site. Unfolding like a sail, twin towers on either side of the stage established the origami design concept on which the rest of the festival site design was based. Those reflective sails added texture, depth and drama to the Green Stage, which helped to drive the performances by David Guetta, Afrojack, Nervo, Goldfish & Blink and BATE to new Heineken Thirst heights.

 

David Guetta @ Heineken Thirst 2013

 

That same origami theme also defined the architectural innovation of the Green Stage’s VIP area. An effervescent mix of triangular sails, LED screens and lighting reimagined this VIP enclosure as a bold installation statement. Inside the VIP zone, stage-viewing areas, chill-out enclaves and comfortable cubbies were offset by the indigo glow of the UV lighting, which brought the Heineken Club Bottle, a VIP exclusive, to vivid life. 

 

Some of the party folks captured raving away

 

The edgy Heineken Club Bottle and its design philosophy also provided the inspiration for the ultimate in festival luxury. With pole position to watch Heineken Thirst’s Green Stage, the six luxurious Heinesuites were the ‘place to be seen’. With individual bars, elegant serving staff and space to dance and talk at the very heart of the night’s excitement, the Heinesuites are set to become a new benchmark for festival entertainment in Malaysia.

The unfolding layers were also mirrored in the design of the towering Heineken bars across the site as well as the Star Arena. Taking cues from some of the world’s leading international festivals, the Star Arena literally projected itself into the crowd, with a series of cascading screens that became both lighting sources and sources of visual inspiration on a stage headlined by W&W and with incredible moments from the likes of Madeon, R3hab, Example + DJ Wire, XU and Bunga.

 R3hab & Special Apperance by Nervo

On the subject of moments, this year the festival featured a brand new spectacle. In-between Nervo and Afrojack, Heineken Thirst unveiled a new star attraction – the Thirst Green Moment. From the booming intro that stunned the Green Stage crowd into silence, to the multi-level visuals and choreographed lasers and pyrotechnics set to a specially commissioned music track, the Thirst Green Moment wowed an astonished audience and introduced a new sensory experience to Malaysian festivals.

 

More happy moments captured at Heineken Thirst 2013

There were numerous other highlights of this Heineken Thirst 2013. The sea of hands and phones during Goldfish & Blink’s rousing set. The rush to the Star Arena for Holland’s W&W. The raw energy of the ever-prowling Example. The style of Nervo. The abrasive power of Afrojack. The interplay between the DJs and EDM celebrity snapper Rukes. Then, the sheer, polished perfection of David Guetta, a man who can comfortably command crowds of every size anywhere in the world.

Most of all, there were the thousands of unifying, unique and individual experiences of the people who come to Heineken Thirst, who help to define it and separate it from other music festivals.

To be part of Heineken’s exciting calendar of events, stay tuned to their Facebook page (www.facebook.com/Heineken) or Twitter (www.twitter.com/Heineken_MY).