It was a night of glitz and fashion as the 7-month long campaign of Kronenbourg 1664 L'Aperitif Fashion culminated with the grand finale 2013 over at The Majestic Hotel's grand ballroom last week. Now I've been to my fair share of Kronenbourg 1664 L'Aperitif Fashion previous events, and I must say they always come off as being the place to be for the fashion conscious crowd.
|Kronenbourg 1664 L'Aperitif Fashion Grand Finale 2013|
Kronenbourg 1664 L'Aperitif Fashion Grand Finale 2013
Date: 7 November 2013
Venue: The Majestic Hotel KL
Time: 6.30pm onwards
|Kronenbourg 1664 ladies welcoming us to the grand finale fashion showcase|
As I reached the grand ballroom, I couldn't help but feel slightly under dressed as everyone was decked in French themed outfits, befitting of the L'Aperitif Fashion showcase that night. Filled with French Masterpieces, the decor, the ambient, and the beautiful crowd expresses the brand essense of Kronenbourg 1664.
|Some of the bloggers and friends present at the event|
The night was all about the fashion, and how one winner of the Kronenbourg 1664 K'Aperitif Fashion Grand Finale will be awarded with a 3-month internship programme with the world renowned Nicolas Georgiou. There they will learn the ropes of the industry, the intricate necessities required to become a top designer.
|The rather interesting Kronenbourg 1664 cake|
The Managing Director of Carlsberg Malaysia, Henrik Juel Andersen took to the stage giving the opening speech to kick off the fashion showcase by all the finalists. There, he lauded the extensive details given to make this event a success.
|Managing Director of Carlsberg Malaysia, Henrik Juel Andersen|
"Kronenbourg 1664 is France's No.1 premium beer brand around the world. Staying true to its brand personality of French culture, lifestyle and allure, Kronenbourg 1664 L'Aperitif Fashion aspires to develop the local booming fashion scene while the brand offers an avenue for the creative minds to showcase their talents."
|Ice Cold Blanc from Kronenbourg 1664 to have while waiting to enter the grand ballroom|
|One of the many interesting finger food served that night|
Datuk Prof. Dr Jimmy Choo O.B.E was there himself as patron to the event and brand. His presense and endorsement of Kronenbourg 1664 L'Aperitif Fashion is a testament of the premium-ness and credibility of this fashion platform.
|Another one of the Kronenbourg 1664 ladies posing beside one of the creations|
|And it has begun, the fashion showcase of the finalists|
As judges of the fashion showcase, we had the avant-garde unstructured edge Khoon Hooi, well-known fashion designer Keith Kee, Managing Editor of August Man Rubin Khoo and Editor in Chief of Marie Claire Mindy Teh. Check out some of the pictures I managed to capture of the Kronenbourg 1664 L'Aperitif Fashion Grand Finale 2013 as the models paraded the creations.
|Beautiful, and very detailed creations on show that night|
Overall, it was indeed an eye-opening experience for me, as I took in the atmosphere
of Kronenbourg 1664 L'Aperitif Fashion Grand Finale 2013 and truly enjoying myself. French chic was the dress code that night, and it was really nice to see everyone decked in their French finest. Congratulations to the winner Ellie who won herself a 3 months internship in Londo. More photos can be found on my Facebook page (http://www.facebook.com/isactanjs)
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