Kronenbourg 1664 L'Aperitif Fashion Calls For New Talents

I had my first taste for Kronenbourg 1664 L'Aperitif Fashion last year when I was at one of their fashion launch event. (Kronenbourg 1664 L'Aperitif Fashion Launch). Kronenbourg 1664, France’s No.1 super premium beer gets 2013 off to a chic start with their celebrated fashion platform, Kronenbourg 1664 L’Aperitif Fashion. A celebration of young upcoming local talent, this year’s competition promises bolder, more sophisticated creations that are set to captivate Malaysian fashion enthusiasts and style aficionados.

Kronenbourg 1664 L'Aperitif Fashion Calls For New Talents

Winner of the competition will qualify for a 3-month internship at a top London Fashion House courtesy from Kronenbourg 1664. Interested designers can start submitting entry forms before the deadline, 31 May 2013.

Soren Ravn, Managing Director of Carlsberg Malaysia mentioned, “This year is indeed a very exciting year for us and Kronenbourg 1664. We will be hosting the fashion event of the year. With Gillian Hung, President of Malaysian Official Designers’ Association (MODA) on board as a professional mentor, our designers can expect eclectic ideas and feedback. In addition we’ve implemented a public voting system for the top 5 finalists so it will be a more interactive process leading up to the finale”.

Calling all aspiring designers of pleasure

This year’s theme – French Masterpieces will be an amazing concept that designers can work with to celebrate the richness of the French culture. Judges will be grading the designers on outstanding creativity, skill of workmanship and inspiration. The mood board should contain the description of the design concept and vision for the collection to add depth and context to their designs.

Sophisticated creations at Kronenbourg 1664 L'Aperitif Fashion

The top 20 Participants that qualify to the next round will receive RM500 cash to develop their collection taking them a step closer to the real world of fashion. They will then participate in a qualifier challenge and creative photo shoot before the judges’ shortlist their five finalists. This amazing top 5 will then be mentored by the infamous Gillian Hung to produce a grand finale showcase collection.

Designers' individual Kronenbourg's inspired dressed up bottle

Kronenbourg 1664 L’Aperitif Fashion series is a platform that provides budding new designers and imaginative minds an avenue to showcase their works of art. Furthermore the event draws attributes from the French sense of lifestyle, culinary and of course fashion.

All aspiring designers who are interested can visit the micro site to register and download the brief for the competition at www.kronenbourg1664.com.my/LAF. Remember, the closing date is end of this month, 31st May 2013, so be sure not to miss it.