A couple of weeks back, on the 6th of October 2012 to be exact I was at Hard Rock Hotel Penang for another one of their happening event. This time around, it's an event for a really good cause, the 2012 global Pinktober campaign. What's it about? In a nutshell, it's a month-long philanthropic initiative, created by Hard Rock to raise awareness and funds for breast cancer research.
|Hard rockers, the edgy pop-rock girl band Nylon Pink doing their thing|
Pinktober 2012: Partying with Nylon Pink
Date: Saturday October 6th 2012
Venue: Hall Of Fame, Hard Rock Hotel Penang
"Marking the 13-year anniversary of Hard Rock International's support of a search for a cure to breast cancer, Hard Rock Hotel Penang had devised a fun and playful fundraising event for its fans. On October 6th 2012, party-goers may purchase a pink ticket to attend the Pinktober Cocktail Party"
Oh did I mention this event was actually one of the rare occasions that I get to watch a lingerie fashion show? Well, in the schedule that night was a lingerie show, and my it was really interesting. Anyway more on that later on in this post. For now read the below for an excerpt about the whole Pinktober 2012 initiative.
|We got to pledge and subsequently win some really cool items, hotel stays and many more|
|Pearl Necklace for you?|
"Nylon Pink comprised of lead vocalist Kaila Yu, bassist Kit.E.Katt, lead guitarist Kiki Wongo, drummer Jamie Scoles, and keyboardist Yuki Ito. Formed around two years ago with core members Kaila Yu and Kit.E.Katt, with the recent additions of Kiki, Yuki and Jamie, this made Nylon Pink the only all girl Asian-American pop/rock band in America today. With driving hooks , catch riffs, and a cute but deadly pinkish image, Nylon Pink is all set to take over the world!"
|Nylon Pink CDs were on sale that night too|
With great music, it was then time for some fashion show. This was where things got heated up as these really thin and sexy models walked the runway in a lingerie fashion show featuring Annebra Collection. They were from Amber Chia Academy, and my it was a sight to behold. Check some of the photos I managed to capture of the lingerie show that night.
|Model #1 Bright and cheerful|
|Model #2 Playful with the pink float|
|Model #3 Sultry look there|
The lingerie fashion show was there for a reason, as all proceeds of the event will be channeled to Mount Miriam Cancer Hospital. It was to actually garner support for the silent auction of jewellery sponsored by Vanessa Diamonds and hotel stays from HPL Hotels & Resorts.
|Model #4 Beautiful in blue, with angel wings|
|Model $5 with her rather huge red devil wings|
How's that for some eye candy? I was pretty intrigued by the fact that this year was actually the fourth year runnning that Pinktober was activated at Hard Rock Hotel Penang. Overall it was a good event, as I found out quite a large sum of funds were raised toward the cause. Bravo to Hard Rock Hotel for this effort.
"With the generosity of our sponsors and friends for this cause, we are able to generate interest and spread the awareness together. We are pleased to announce the Pinktober initiatives this year and to extend an invitation to everyone to join us on our month-long campaign," says John Primmer, General Manager of Hard Rock Hotel Penang.
|Hey, that's Jun Fook beside me having a drink at the event|
A short advert for Hard Rock Hotel is in order:
Get Into Bed For Cure
Throughout the month of October, three units of Seaview Deluxe rooms at Hard Rock Hotel Penang will be decked out in pink complete with a 300-thread count Pink 100% Egyptian cotton sheet set, the Hard Rock's Ladies Honeycomb Cotton bathrobe in pink and a limited edition 2012 Pinktober Breast Cancer Awareness Pin. These rooms will be sold at RM590++ per room per night inclusive of breakfast for 2 persons. 25% of the room will benefit Mount Miriam Cancer Hospital to support breast cancer research.
A Pink bed is set up at the lobby of the Hard Rock Hotel Penang throughout the month of October to give the hotel's guests a glimpse of these rooms. For booking please log unto penang.hardrockhotels.net and select "Go Pink" package.
Related Hard Rock Hotel Penang Posts:
- Hard Rock Hotel Penang 3rd Anniversary Pool Party
- Weekend Getaway @ Hard Rock Hotel Penang
- Hard Rock Hotel Penang