Kronenbourg 1664 L'Aperitif Fashion Launch

A couple of weeks back, Kronenbourg 1664 (France's #1 Selling Beer) launched their L'Aperitif Fashion amidst some really good Kronenbourg beers over at The View Bar, GTower. L'Aperitif Fashion, a renvention of the Happy hour in Malaysia that showcases French glamorous influence in Malaysian fashion was officially launched on the 15th December 2011.

Kronenbourg 1664 L'Aperitif Fashion
(L-R), Amber Chia, York Spencer (Marketing Director, Carlsberg Malaysia), Theresa Thian (Gallo by Thian), Gillian Hung (President of the Malaysian Official Designers' Association), Dato' Professor Jimmy Choo OBE, Soren Ravn (Managing Director, Carlsberg Malaysia)

L'Aperitif Fashion Launch By Kronenbourg 1664
15 December 2011
View Bar, G-Tower Kuala Lumpur
7pm till late

Kronenbourg 1664 L'Aperitif Fashion
Theresa Thian of Gallo by Thian with Models wearing Gallo's Spring/Summer 2012 collection.

So there I was, reaching just in time at View Bar to catch up with some friends before the fashion show kicked off. The crowd arrived looking really good as most followed the fashion theme that night, "fashionably chic" was the key word.

Kronenbourg 1664 L'Aperitif Fashion
The large screen LCD TV showing tweets with the #laperitif1664 hash tag, check mine out.

To the honour of L’Aperitif Fashion, the world-renowned Malaysian-born shoe designer Dato’ professor Jimmy Choo, OBE made a special appearance at the inaugural launch. Other well-known fashion icons of Malaysia such as Andrea Fonseka, Amber Chia, Gillian Hung and Keith Kee were also present at the launch.

Kronenbourg 1664 L'Aperitif Fashion
The VIPs having a toast at L'Aperitif Fashion Launch by Kronenbourg 1664
"The first-of-its-kind and inspired by Kronenbourg 1664’s French Art of Pleasure, L’APERITIF FASHION was launched with the unveiling of Gallo by Thian’s concept
designs by lead designer, Teresa Thian."

"The Kedah born fashion designer who is well-known for her chic, feminine and elegant designs unveiled her L’APERITIF FASHION collection. The design combines vintage with elegance, reflecting French’s sophistication. It is a bold fashion statement that is seductively French infused with Malaysian elements."

Kronenbourg 1664 L'Aperitif Fashion
#1 The crowd that night, all ready to witness the launch of L'Aperitif Fashion

Kronenbourg 1664 L'Aperitif Fashion
#2 Us with our bottles of Kronenbourg1664 and Blanc 1664 beers
Kronenbourg 1664 L'Aperitif Fashion
#3 Another group photo with some really cool folks

Josiah Mizukami, ambassador of L'Aperitif Fashion shared, 
“France has been recognised as a leader of decorative arts and high culture since the 17th century. L'Aperitif Fashion  is inspired by one of the biggest fashion capitals of the world and it is a great platform to assist talented local designers to reach a more international level in the fashion scene here in Malaysia. I look forward to more exchange sessions when we combine experienced designers with local talented designers at the upcoming L'Aperitif Fashion  runways in 2012.”

Overall, it was a successful event, one which both introduced the Kronenbourg 1664 as a French luxury beer, and also the L'Aperitif Fashion debut. Do check out Kronenbourg 1664's Facebook page at to know further on L'Aperitif Fashion.


  1. wow.. i wish to be there...

  2. Small Kucing,
    It was rather fashionable, fashion event :P ..

    lol! for the beer? XDXD

  3. Hah!!! Backlog post, eh? Ahhhh...JFook! Haven't seen him in your posts for a while.

  4. STP,
    yep, one of my backlogged posts with photos lying around, lots more to come as I am on holidays now :)

    Hehe, Jfook is always around in my posts if I catch him at any of the events I go to, nice blogger XD

  5. i was looking for you in those photos with the celebrities, hahaha!! so they just stand there and everyone just photographed them without giving chance for others to take photos with them together?? :p

  6. Great Fashion + Beer Event!
    You look enjoy!

  7. Wow, nice fashion and great photos.

  8. You lari so fast during the event! :P


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