KitKat "Chocolatory" - Southeast Asia's First KitKat Concept Store

KitKat "Chocolatory"


Growing up loving KitKat, I was delighted to find out they recently launched their first ever customised chocolate experience in Malaysia. The KitKat concept store KitKat “Chocolatory” will give the public the chance to engage with the brand in creating delicious, mouth-watering and full of exciting inclusion create-your-own KitKat fingers as well as ready to buy special editions KitKat not available anywhere else at its concept store in Mid Valley Megamall. 


Duli Yang Teramat Mulia Raja Muda Selangor, Tengku Amir Shah ibni Sultan Sharafuddin Idris Shah Al-Haj was invited to officiate the KitKat “Chocolatory” concept store
Duli Yang Teramat Mulia Raja Muda Selangor, Tengku Amir Shah ibni Sultan Sharafuddin Idris Shah Al-Haj was invited to officiate the KitKat “Chocolatory” concept store

Duli Yang Teramat Mulia Raja Muda Selangor, Tengku Amir Shah ibni Sultan Sharafuddin Idris Shah Al-Haj was invited to officiate the KitKat “Chocolatory” concept store together with Yang Amat Mulia Tan Sri Dato’ Seri Syed Anwar Jamalullail, Chairman of Nestlé (Malaysia) Berhad; Mr. Alois Hofbauer, Managing Director of Nestlé (Malaysia) Berhad and Mr. Sachin Goel, Business Executive Manager of the Confectionery Business Unit, Nestlé (Malaysia) Berhad. 

And it's officially launched
And it's officially launched

KitKat “Chocolatory” gives chocolate lovers the opportunity to create their own custom-made KitKat from a range of 16 premium ingredients such as fiery chili flakes, chewy caramel, senchia kikusui green tea leaves and other delicious ingredients that allows for personalised creations of up to 10,000 different creations. Chocolate fans can choose from a wide selection of gift boxes, which can then be customised with their names, and include personalised messages as well as designs printed on the pack, making it the perfect gift.


Celebrity chef and Malaysian sweetheart Anis Nabilah demonstrating on how to make the Royal Selection “Tengku Amir’s Jom Rileks Break”.
Celebrity chef and Malaysian sweetheart Anis Nabilah demonstrating on how to make the Royal Selection “Tengku Amir’s Jom Rileks Break”. 


“In the world of popular chocolates, there has been in recent years an ongoing revolution in modifying products and our passion for quality and for exceeding our consumers evolving expectations has been the driving force that has lead for great taste and enjoyment. This unique store, located in a popular shopping mall Mid Valley Megamall, is a significant step in the brand’s quest to continue giving Malaysians an opportunity to create and indulge in completely new KitKat,” explained Mr. Alois Hofbauer, Managing Director of Nestlé (Malaysia) Berhad.


KitKat "Chocolatory" - Southeast Asia's First KitKat Concept Store
KitKat "Chocolatory" - Southeast Asia's First KitKat Concept Store 

Mr. Sachin Goel, Business Executive Manager of Nestlé Malaysia Confectionery Business Unit said, “In order to further drive an iconic chocolate brand like KitKat into the 21st century, we need to modernise the experience of both the product and the break itself. We want to promote self-expressed customisation and personalisation which showcases every consumer’s uniqueness by allowing them to create their own creations.”  

Collaboration between KitKat “Chocolatory and celebrity Anis Nabilah
Collaboration between KitKat “Chocolatory and celebrity Anis Nabilah

One of the highlights of the opening event saw the collaboration between KitKat “Chocolatory” and celebrity chef and Malaysian sweetheart Anis Nabilah. 


Limited edition Royal Selection “Tengku Amir’s Jom Rileks Break”



Limited edition Royal Selection “Tengku Amir’s Jom Rileks Break”
Limited edition Royal Selection “Tengku Amir’s Jom Rileks Break”

To celebrate the store opening a limited edition Royal Selection “Tengku Amir’s Jom Rileks Break” a decadent eight-finger KitKat with sultana, apricot, orange and almonds in milk chocolate will be sold at the KitKat “Chocolatory”. All proceeds from the Royal Selection “Tengku Amir’s Jom Rileks Break” will be presented to Duli Yang Teramat Mulia Raja Muda Selangor, Tengku Amir Shah ibni Sultan Sharafuddin Idris Shah Al-Haj’s chosen charity Selangor Cheshire Home. 

KitKat “Chocolatory” also allows for consumers to get ahead of the crowd by being able to order their customized KitKat fingers online for home delivery exclusively through 11street (www.11street.my). For more information about KitKat “Chocolatory” Malaysia, do check out their official website at www.kitkat.com.my



5 comments :

  1. A chocolate factory!!! Now even kit kat looks so glamorous!

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  2. wah you so happening!
    hehe.. went last Sun evening but didn't see this store.

    ReplyDelete
  3. Look like I must visit the store soon!!

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  4. wooo hoo... I still in the blur since I did not happen across this store yet in Mid Valley... must go hunt....

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  5. As such you will get a clear idea about how the item looks like. In fact all the details are mentioned alongside the item. phoenix pizza restaurant

    ReplyDelete

Always appreciate the comments. Thanks!

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