Expanding my parenting portfolio, today I'll be sharing on the most recent Drypers Malaysia 'Moms of Malaysia 2016' Campaign Launch which happened just last week. Drypers, Malaysia’s leading diaper brand (under SCA Hygiene Malaysia Sdn Bhd), has once again placed a spotlight on the extraordinary bonds mothers share with their children.
|Drypers Malaysia 'Moms of Malaysia 2016' Campaign Launch|
"The inaugural Moms of Malaysia 2015 was such a resounding success that it has given us the conviction to hold this campaign on an annual basis. We are deeply passionate about supporting and championing the extraordinary bonding of mother and child throughout the country,” said Ms. Evelyn Chan, Marketing Director of SCA Hygiene Marketing Malaysia Sdn. Bhd.
|Drypers’ Moms of Malaysia (MOM)|
|Mums and children at the Drypers Malaysia 'Moms of Malaysia 2016' Campaign Launch|
In the lead up to the launch event (being held from 5 – 8 May), mothers nationwide were invited to share snapshots of magical moments with their babies on Facebook or Instagram. The response from parents was overwhelming, with the submission of hundreds of incredible photos showing mothers and babies’ special times of laughter, comfort and affection. Touched by the outpouring of love, Drypers has proudly showcased all photos on a large LED screen for all to see during the event. Mothers can continue to post photos for the duration of the event, using the hashtag #momsofmalaysia and tagging Drypers Malaysia Facebook.
|Having loads of fun|
In a light-hearted speech during the launch, Drypers’ Moms of Malaysia (MOM) advocate and glamorous new mother to a 9-month old girl, Elaine Daly, shared stories of enchanting moments with her sweet cherub, also talking of the experiences that she treasures most about motherhood. Elaine reiterates that the essence of the campaign is to capture those little everyday moments and truly embrace them because they are precious and fleeting. It is those delightful instances that form memories that can last a lifetime.
|Elaine Daly at the event|
Ms. Chan went on to explain that, this year’s campaign incorporates a charitable element called Share a Little Comfort, involving participation of compassionate mothers of Malaysia. “With Share a Little Comfort, our goal is to transform the living spaces of underprivileged children in orphanages that are in dire need of a makeover. Drypers is all about providing comfort and we believe that it is important for children to be able to live and grow up in an environment where they can feel at home,” she said.
|Share a Little Comfort|
Drypers has already completed renovations of the first home, Rumah Anak-Anak Yatim dan Asnaf As-Solihin Kanchong Darat, in Banting with the help of Drypers Baby Club members, Drypers’ Moms of Malaysia advocate, Elaine Daly, sponsors, and employees of SCA Hygiene Malaysia Sdn Bhd. This privately funded orphanage is home to 120 children between the ages of 2 to 18 years. Improvements to the facility included repairs, giving the home a fresh coat of paint and adding a new library. Drypers has brought Akemi, Favorita and Khind on as partners in this year-long CSR initiative.
|Various promotions on the Drypers pack|
Compassionate parents are encouraged to contribute to the cause and join the Drypers team in upgrading the remaining three orphanages in 2016. Drypers Baby Club members can lend a helping hand by donating some of their rewards points with every purchase of Drypers pack (which would go towards Drypers’ 1 million-point goal – the equivalent of RM100,000) or by volunteering to participate in the actual renovations and refurbishments. Drypers Points can be donated in amounts of 100, 300 or 500 via Drypers Baby Club members’ online accounts and Drypers will match each contribution.
Families attending the event can pledge their support for the Share A Little Comfort initiative and subsequently Drypers will donate 10 points for every pledge to the cause on their behalf. There is also a special section for pregnant mothers who can collect complimentary Drypers Wee Wee Dry New Born diaper samples in an exclusive Drypers Mommy bag and have their complimentary photos taken.
|Families pledging their support for the Share A Little Comfort initiative|
For more information on the Drypers’ Moms of Malaysia campaign and volunteer work, please visit Drypers Malaysia Facebook page https://www.facebook.com/DrypersMY. For point donations, Moms of Malaysia can visit http://bit.ly/1TCGkOE.