Drypers Kickstarts 'Moms Of Malaysia' Campaign

In a bid to expand my parenting portfolio in this blog, I'm sharing an upcoming event "Moms of Malaysia" coming up real soon. Leading diaper brand, Drypers, is on a mission to highlight the extraordinary connection between mother and child with its ‘Moms of Malaysia’ campaign, which will be brought to life during an event held at the Blue Concourse, Lower Ground in Sunway Pyramid from 23 – 26 April 2015.

Drypers Kickstarts 'Moms Of Malaysia' Campaign 


Drypers a brand under SCA Hygiene Malaysia Sdn Bhd has been Malaysian mothers’ go-to diaper brand for 15 years. In appreciation of the women who devote so much of their time and affection to caring for their little cherubs, Drypers is bringing mothers together in an event that will celebrate the bond between mother and child. With mother’s day approaching, it is the perfect time to recognize the memorable moments shared between a mother and child.

'Moms Of Malaysia' Campaign
'Moms Of Malaysia' Campaign


“We want to showcase and celebrate the moments that may seem small but are indeed very meaningful to mothers. Time can pass so quickly when you are busy caring for your little one, which makes every interaction between a mother and child significant and precious. Drypers’ Moms of Malaysia encourages all mothers to treasure and love every moment of the experience – a sentiment the brand echoes in all we do,” shared Ms. Evelyn Chan, Marketing Director of SCA Hygiene Marketing Malaysia Sdn Bhd.

During the campaign launch, (taking place at 2.30pm on 23 April) national TV starlet, mother-to-be and Drypers’ Moms of Malaysia advocate, Elaine Daly, will be joined on stage by friends and fellow mothers, Aishah Sinclair and Dr. Jezamine Lim Iskander for a light-hearted discussion on the moments they love and cherish most about being a mother.

national TV starlet, mother-to-be and Drypers’ Moms of Malaysia advocate, Elaine Daly,
National TV starlet, mother-to-be and Drypers’ Moms of Malaysia advocate, Elaine Daly,


200 captioned photos, which capture Malaysian mothers sharing special moments with their babies, are being selected for display in the heart-shaped arch entrance of the Drypers’ Moms of Malaysia event. Mothers from across the country are encourage to post up their loving moment with their child on the Drypers Facebook Page with a short caption and hashtag #LoveEveryMoment to have the chance for their photo to be showcased at the event. Visitors to the Drypers’ Moms of Malaysia event can also upload their photo on the day itself.

One of the captions submitted
One of the captions submitted


Drypers Baby Club members will be able to enjoy special treats with puppet shows, story telling sessions as well as complimentary snacks at the VIP Club area. Mystery gifts await the first 1,200 members.

Parents and parents-to-be are invited to join the Drypers Baby Club by registering at the event or online at www.drypers.com.my to be part of a unique parenting community that supports and encourages women at various stages of motherhood to share parenting tips and advice. Members regularly receive customized emails about childcare and benefit from an attractive rewards program - the Drypers Point Shop, that enables them to collect points with purchase of Drypers products and redeem them for fun and educational toys.

Another submitted caption
Another submitted caption

A thrilling human balloon ride for young kids and games that offer mothers and their children the chance to win Drypers prizes are among the activities that the public can enjoy at the event. Customers visiting the Drypers’ Moms of Malaysia showcase who purchase Drypers products are eligible to receive various gifts and even a special photography session with their children.

For more information on the Drypers’ Moms of Malaysia campaign, please visit Drypers Malaysia Facebook page at https://www.facebook.com/DrypersMY


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