A Night Made Right, Connor’s Stout Porter, a premium draught by Carlsberg Malaysia brings consumers straight to the pint at their launch in Pavilion KL the other day. Held at La Bodega and O'Galito, Pavilion, the launch kick starts the 'Just Made Right' campaign. I was at the launch, and it was a really good night out, one which I've not had in a while.
|Connor's Stout Porter 'A Night Made Right' Launch @ Pavilion Kuala Lumpur|
The brand unmasked its new brand identity in March last year with a perfectly refined brew crafted to suit today’s discerning stout drinkers and has since been thriving. The country’s trend setting stout unique in its right is not only here to stay but will show consumers to have unadulterated fun with ‘A Night Made Right’.
|Majestically standing at 10 feet in height, a giant pint of Connor’s Stout Porter stands tall|
Arriving at the venue early in the evening, I was already all set to drink and enjoy the night away with the many activities, games and promotions that was available that night. Majestically standing at 10 feet in height, a giant pint of Connor’s Stout Porter invited consumers to take a photo to enjoy half a pint of Connor’s Stout Porter on the house. Just check out the picture I took above, to compare the size of my half pint to the giant Connor's Stout Porter.
|The night kicked off with a British Military Marching Band performance|
|The highlight of my night, half pints of Connor's Stout Porter for all!|
Getting straight to the pint, the launch of Connor’s Stout Porter “A Night Made Right” was anything but pretentious. Paying tribute to the distinct British history of the original stout porter, a British Military Marching Band surprised guests with a unique drums piece. Local talent, Mad Sally entertained the crowd with its upbeat and lively tunes as guests loosen up their office attire and unwind with pints of Connor’s Stout Porter.
|Kelly Siew mesmerizing the crowd, with her awesome band, Mad Sally|
“Better in taste, younger in personality, its triple-digit growth in the past 12 months tells us that stout fans love it! Our tagline, ‘Just Made Right’ embodies the essence of the brew – no big drama on brewing, just the right ingredients and processes of Connor’s Stout Porter. ‘A Night Made Right’, our activation this year, will celebrate the joy sparked from a refreshing pint after a long day at work. Connor’s Stout Porter is not about the larger than life exhilaration but for candid interactions and embracing everyday fun moments,” said Juliet Yap, Marketing Director of Carlsberg Malaysia.
|Some of the yums paired with Connor's Stout Porter that night|
|Interesting, unique dishes|
“Inspired by the original British Stout Porter recipe from the 1700’s, Connor’s Stout Porter was carefully concocted to deliver its crisp texture, gentle roasty undertones with a unique balance that’s not too rich or too bitter. Topped with a creamy head, it’ll take you straight to stout heaven. Now that’s Connor’s Stout Porter, Just Made Right. It’s a brew made with our drinkers in mind – balanced taste, flavourful aroma making it satisfying and easy to drink,” she added.
|Current promotion: 'Pay What's Right!'|
|Play 'Slide the Pint Game', and win more Connor's Stout Porter|
On top of the various activities, which included 'Slide the Pint Game' which guest can play and win more Connor's Stout Porter, guests were also invited to Pay What’s Right. During the special promo hour, consumers can choose to pay RM2, RM4, RM6, RM8 or RM10 – a promo price you think is right for Connor’s Stout Porter and stand a chance to win RM500 cash voucher at participating outlets.
|'A Night Made Right' with friends and Connor's Stout Porter|
Don't worry if you missed out on the 'A Night Made Right' launch party, as Connor's Stout Porter will be running the same activation in 80 outlets nationwide from April to May 2016. Yes that's right, you still have a chance to play the ‘Pay What’s Right’ for Connor’s Stout Porter during the Special Promo Hour and stand a chance to win RM500 cash voucher.
|Winners of RM500 cash vouchers, all smiles at Connor's Stout Porter 'A Night Made Right' Launch @ Pavilion Kuala Lumpur|
When you're at the outlets running these activities, remember to try out the ‘Games Made Right’ for a free half pint and snap a sharable picture for ‘Share for a Pint’ to win some Connor’s prize vouchers. Now that’s a Night Made Just Right! Here's to more Connor's Stout Porter!
More information on Connor’s Stout Porter, can be found here -> bit.ly/ANMR01 .