Anchor Say Cheese: Cream Cheese Indulgence @ Yeast Pastry House, Melaka

It was a cheesy affair last weekend, Anchor cheese to be exact where a couple of us drove down to Malacca to try out three new creations by Yeast Pastry House using Anchor's product. Fonterra Foodservices Malaysia is embarking on a new initiative called Anchor Say Cheese campaign to get more people to experience its best-selling Anchor Cream Cheese through exclusive edition Anchor-branded dessert creations.


Anchor Say Cheese: Cream Cheese Indulgence @ Yeast Pastry House, Melaka
Anchor Say Cheese: Cream Cheese Indulgence @ Yeast Pastry House, Melaka




This innovative approach might possibly be the first initiative of its kind amongst retail brands and it is the world’s first Anchor-branded Dessert Creation. 

Yeast Pastry House
No. 9-11, Jalan Kota Laksamana 3/8
Taman Kota Laksamana Seksyen 3, Tengkera, 75200 Melaka, Malaysia
Tel : 606-283 1088


Yeast Pastry House, Melaka (pic credit: foodmsia.com)
Yeast Pastry House, Melaka (pic credit: foodmsia.com)

We arrived at Yeast Pastry House in Melaka just in time to catch the tea-time crowd, and I must say the bakery is one very popular spot judging from the crowd inside. They provide a wide range of delectable cake, bread, buns, and dessert style pastries, everything sweet. Inside there's a small corner with future plans in place to make it a cafe. 

Packed on weekends
Packed on weekends
Cozy corner for us to try out their latest Anchor cream cheese indulgences
Cozy corner for us to try out their latest Anchor cream cheese indulgences


The delectable cream cheese indulgences include Kaien Chizu Tart, Winter Magma and Karui Snow Cake which were created by Fonterra’s own in-house patisserie chefs using Anchor Cream Cheese, and other Anchor products such as Anchor Cream, Anchor Butter and Anchor Cheese Slices. Its divine creamy goodness and taste will leave dessert lovers craving for more. 


Introducing the three new creations, Karui Snow Cake, Kaien Chizu Tart and Winter Magma
Introducing the three new creations, Karui Snow Cake, Kaien Chizu Tart and Winter Magma

Kicking off the Anchor Say Cheese Campaign at RT Pastry in Subang Jaya recently, Linda Tan, Head of Fonterra Foodservices said that the campaign would allow consumers to have a taste of signature desserts featuring Anchor products exclusively.

“Through this initiative, we wanted more people to get a taste of scrumptious desserts made mainly of Anchor products with the Anchor Cream Cheese as the key ingredient. The desserts also include the use of Anchor Cream, Anchor Butter and Anchor Cheese Slices. What you will get is a consistent taste of quality that Anchor is renowned for,” she said.

We got to try out all three that afternoon at Yeast Pastry House
We got to try out all three that afternoon at Yeast Pastry House

The signature desserts took months to create and to perfect. They are favourites in line with current world dessert trends whereby Korean and Japanese inspired desserts are all the rave. Some of the desserts feature a dash of sea salt to bring out the creaminess of Anchor Cream Cheese. 

Kaien Chizu Tart - Sea Salt Cream Cheese Tart
Kaien Chizu Tart - Sea Salt Cream Cheese Tart (RM12 for 2pcs)
Must-try
Must-try


The Kaien Chizu Tart in particular, is a sea salt cream tart with a rich cream cheese filling, topped with melted sliced cheese. The distinct taste of sea salt complements the tart’s luscious cheesy flavour. I love the creamy goodness of the Anchor cream cheese used inside, coupled with the crunchy outer crust, this is my favourite of the three new creations. 


Winter Magma - Chocolate Souffle with cream cheese
Winter Magma - Chocolate Souffle with cream cheese  (RM18 per box)
I could gobble up one whole delectable piece on my own
I could gobble up one whole delectable piece on my own

Chocolate lovers will enjoy the Winter Magma, which is a melt-in-your-mouth chocolate soufflé. It has a cream cheese centre and is simply divine. It can be taken chilled, or just heat it up for that melt in your mouth sensation. I personally preferred the hot version. Yummy stuff. 


Karui Snow Cake - Vanilla Chiffon with Mango Passion Cream Cheese
Karui Snow Cake - Vanilla Chiffon with Mango Passion Cream Cheese (RM18 per box)
Have a piece, you will like it.
Have a piece, you will like it. 

The Karui Snow Cake on the other hand, is fruity and fresh. Topped with a buttery almond crumble, the petit vanilla chiffon cake is light and delicate with mango passion cream cheese filling. Love the zest that the mango flavour give to this delectable sweet offering. 

Beautifully presented
Beautifully presented

These cream cheese indulgences are available at selected bakery partners throughout Malaysia from now until the end of October 2015. They are sold in boxes of two’s and four’s. The box of two’s contain the Kaien Chizu Tart, priced from RM11.00 per box, and the box of four’s, contains two Karui Snow Cake and two Winter Magma, priced from RM18.00 per box. The pricing varies by bakery.

In Malacca, the signature desserts can be found at Yeast Pastry House. The campaign has also gone live concurrently at Fonterra Foodservices’ different bakery partners throughout Malaysia, namely at RT Pastry in Klang Valley, Bread History in Penang, Happy Angel in Ipoh, Happy Chef Bakery in Sarawak, Port View Euro Bakery in Sabah, SDS Bakery in Johor Bahru and Fung Seng in Muar. Each bakery will reproduce the recipes with their own signature style, sold in specially made Anchor packaging.

Dessert connoisseurs are definitely in for a treat as they can embark on a dessert trail to taste the unique twists to these Anchor desserts across Malaysia.

21 comments :

  1. Free tasting? Everything looks rich and sweet.

    Watch your sugar level! I hear many of those ailments are not only afflicting old people these days - lots of young ones...and they blame the fast food joints. So easy to point the finger, four other fingers pointing back - all boils down to a healthy lifestyle.

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  2. Looks so damn good! Im already planning my trip to buy a box or maybe 2 for myself. hehe

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  3. The desserts look so wonderful. It's great to indulge in them once in a while. :P

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  4. yummy dessert. You sure know what to eat, wow all the way to Melaka eat. :D

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  5. Craving some of that Kaien Chizu Tart shell..... And that Karui Snow Cake.... Sighhhh

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  6. Craving some of that Kaien Chizu Tart shell..... And that Karui Snow Cake.... Sighhhh

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  7. Craving some of that Kaien Chizu Tart shell..... And that Karui Snow Cake.... Sighhhh

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  8. it would be nice to enjoy all these cakes and pastry with a nice cup of coffee..

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  9. Oh now i notice the cheese tarts are actually quite big in size :D worth indulging in eh! Got reserve a box for me? Hahaha

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  10. why la these cakes look so tempting. aiya, sure need to go to the bakery to get one for myself. hehehe

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  11. Reading your blog always make me hungry.
    Now I want food!
    Hehe

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  12. oh god u making me so freaking hungry at this hour....

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  13. Cheese, over-rated item that was actually left out to spoil by whoever that discovered it. :p *yes I'm not a cheese person*

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  14. nice cheesy pastries, wanna try them all if i see them in any bakery. this one so far in malacca...

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  15. My favourite seems to be the simple Kaien Chizu Tart. I love cream cheese and all sorts of cheese too.

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  16. Nom nim nom nim yummy :)

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  17. You guys damn hardcore wei lol, go so far to try new cafes!

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  18. The pastries looked so good! Can I try as well? Hmm.

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  19. I'm feeling like wanna take a tea break now.. Eating those food in your photos..

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  20. I'm so hungryy looking at it!! will keep this in my list to visit

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  21. The pastries look really good Isaac, and so tempting too. Looks like this is another one to add on to the list ;)

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Always appreciate the comments. Thanks!

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