GAB's Oktoberfest 2012 @ The Social Publika

Tonight's the first time I'm attending an Oktoberfest event thanks to GAB. I just cannot remember why, but I totally missed all the Oktoberfest gatherings last year. Two hundred beer lovers gathered tonight to celebrate the launch of GAB's Oktoberfest at The Social, Publika. We had free flow of the people's favourite GAB brews, Heineken, Tiger, Guinness, Paulaner, Strongbow and Kilkenny to name a few. 

GAB's Oktoberfest 2012 @ The Social Publika
GAB's Oktoberfest 2012 @ The Social Publika


To mark the occasion, GAB even created the country's first "Beer Love Meter" so that beer fans can see how much their love is worth. How did it work? Well, the crowd just had to shout out "We Love Beer" as loud as possible, and it was good to note we scored top marks on the beer love meter, sending the meter into confetti filled overdrive. 

Some of the ladies serving us good beers at Oktoberfest 2012
Some of the ladies serving us good beers at Oktoberfest 2012

In the crowd was GAB's Marketing Director, Yap Swee Leng, whose passion for the company's iconic brews was also heard showing her support. When asked how the idea of a Beer Love Meter came about, Swee Leng explains it as below.  

The launch of Oktoberfest 2012 by the VIPs and GAB's top folks
The launch of Oktoberfest 2012 by the VIPs and GAB's top folks

"We know how much our fans love our brews, but we thought it would be a great way to celebrate Oktoberfest by putting that love to the test. As you can see, our beer fans cannot be truer as they scored full marks on the Beer Love Meter. The activities and promotions that we have planned for this GAB Oktoberfest is really our way of thanking our fans for being so loyal and passionate about our brands" 

The two pretty MC for the night
The two pretty MC for the night

Apart from its stellar portfolio of Tiger, Guinness, Heineken, Anchor, Strongbow, Kilkenny and Paulenar, GAB will pay homage to the world's most well known beer celebration by bringing in the original Oktoberfest beer from Munich, Paulaner Oktoberfest Bier.

Paulaner Oktoberfest Bier for our enjoyment at GAB's Oktoberfest 2012
Paulaner Oktoberfest Bier for our enjoyment at GAB's Oktoberfest 2012

GAB is not holding anything back, as to ensure that their fans' loyalty will be rewarded, apart from attractive beer promotions, beer lovers will also be treated to a limited edition 1L Ceramic Mug, the quintessential Oktoberfest staple when they purchase 1L of Tiger Beer. 

Marc and Evelyn holding their 1L limited edition Ceramic Mug with the Tiger ladies.

Of course, it was always good to be able to see familiar faces whenever I'm at alcohol events such as this. We were seated quite close to the stage hence we had first hand view of the stage as well as first mouthful of any food that came out from the kitchen. Check out some of the food we had. 

My favourite chicken satays for my hungry stomach
My favourite chicken satays for my hungry stomach
Spiced grilled chicken for everyone!
Spiced grilled chicken for everyone!

There were a lot of other finger food as well, but I was too busy enjoying my different cups of beers that night. In fact, it was my first time drinking the Paulaner beer and I felt it was rather good, with a really rich flavour to it. However I still preferred my mug of Kilkenny beer as it had a lighter feel to it. I love smooth German beers. 

We had free flow of Kilkenny that night too!
We had free flow of Kilkenny that night too!

GAB's Oktoberfest Celebrations will run from September 17th until October 31st 2012. So be sure to catch all their promotions while the celebration is on-going. For now, do check out some photos I managed to snap of happy friends at Oktoberfest 2012 The Social Publika. 

 Friends @ GAB's Oktoberfest 2012 (L-R: Jackie, myself, Benjamin and Marc)
#1 Friends @ GAB's Oktoberfest 2012 (L-R: Jackie, myself, Benjamin and Marc)
We can have free flow sausages too! (L-R: Simon Seow, Jackie, and Benjamin)
#2 We can have free flow sausages too! (L-R: Simon Seow, Jackie, and Benjamin)
#3 Evelyn and Wilson looking cheerful with their beers
#3 Evelyn and Wilson looking cheerful with their beers

Promotions:
At selected Bars and Clubs:
Take home a limited edition GAB's Oktoberfest 1L Ceramic Mug with each 1L Tiger beer purchase

At selected Supermarkets:
Consumers who purchase their beers from retail outlets such as Cold Storage, Mercato, Village Grocer and Jaya Grocer will enjoy store discount.

Refreshment Outlets (i.e Coffee Shops and Chinese restaurants)
For every purchase of any three big bottles of Tiger, Guinness or Anchor, consumers will get a discount of RM3. Consumers can also enjoy the flexibility to pair any of the three bottles between the three provided selections, to suit each individual's preference. 

I think she looks really sweet, don't you think so?
I think she looks really sweet, don't you think so?

To add more excitement, GAb is introducing a Facebook activity called the Biermeister, where beer lovers can hunt for rewards. Log on to GAB's Oktoberfest Facebook page at www.facebook.com/OktoberfestMY from September 17th to October 31st to find out more. 

Overall it was a great night, one which I did not stay until the very end as I had to rush off for a movie screening. But while I was there, it was good, the beers really did help, especially with the various different types of beers. Here's to the launch of GAB's Oktoberfest 2012!

Comments

  1. wow..I like the huge mug..

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  2. I wanna go... !Hehehe :)

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  3. Hahahah I missed a GAB event! Impossibru!

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  4. Drinking again!!! Tsk! Tsk! And pretty young girls... Oh me oh my!!!

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  5. Nice seeing u again, might need to borrow some pix from you.


    Thanks

    Wilson

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  6. I always love this kind of event.. where we got free flow beer.. and I always didn't get the invitation.. poor me.. *workinghardnow.. :p

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  7. wahh..this year their 1L mug damm nice weih . .

    mau get 1 liau

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  8. The mug very nice lo! How to get it?

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  9. Aijorr...cant attend this kind of happening event jor after giving birth to two kids..LOL!!!

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  10. oh Oktoberfest is here again!! sure you were enjoying the free beers that night.. second and third and subsequent rounds?? :p

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  11. Free FLOW EH! Isaac! Remember to drink less beer and do more sit-up :P

    u get what I mean hahahahaha

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  12. haiz.. not for mommies like me :)

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  14. Beauty is in the eye of the beerholder..sorry no beer for me. Lama lama can see Isaac got 'sai thor' beer belly pretty soon..haha

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  17. Oops sorry for the repeat got jammed somewhere.

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