Tonight's the first time I'm attending an Oktoberfest event thanks to GAB. I just cannot remember why, but I totally missed all the Oktoberfest gatherings last year. Two hundred beer lovers gathered tonight to celebrate the launch of GAB's Oktoberfest at The Social, Publika. We had free flow of the people's favourite GAB brews, Heineken, Tiger, Guinness, Paulaner, Strongbow and Kilkenny to name a few.
|GAB's Oktoberfest 2012 @ The Social Publika|
To mark the occasion, GAB even created the country's first "Beer Love Meter" so that beer fans can see how much their love is worth. How did it work? Well, the crowd just had to shout out "We Love Beer" as loud as possible, and it was good to note we scored top marks on the beer love meter, sending the meter into confetti filled overdrive.
|Some of the ladies serving us good beers at Oktoberfest 2012|
In the crowd was GAB's Marketing Director, Yap Swee Leng, whose passion for the company's iconic brews was also heard showing her support. When asked how the idea of a Beer Love Meter came about, Swee Leng explains it as below.
|The launch of Oktoberfest 2012 by the VIPs and GAB's top folks|
"We know how much our fans love our brews, but we thought it would be a great way to celebrate Oktoberfest by putting that love to the test. As you can see, our beer fans cannot be truer as they scored full marks on the Beer Love Meter. The activities and promotions that we have planned for this GAB Oktoberfest is really our way of thanking our fans for being so loyal and passionate about our brands"
|The two pretty MC for the night|
Apart from its stellar portfolio of Tiger, Guinness, Heineken, Anchor, Strongbow, Kilkenny and Paulenar, GAB will pay homage to the world's most well known beer celebration by bringing in the original Oktoberfest beer from Munich, Paulaner Oktoberfest Bier.
|Paulaner Oktoberfest Bier for our enjoyment at GAB's Oktoberfest 2012|
GAB is not holding anything back, as to ensure that their fans' loyalty will be rewarded, apart from attractive beer promotions, beer lovers will also be treated to a limited edition 1L Ceramic Mug, the quintessential Oktoberfest staple when they purchase 1L of Tiger Beer.
|Marc and Evelyn holding their 1L limited edition Ceramic Mug with the Tiger ladies.|
Of course, it was always good to be able to see familiar faces whenever I'm at alcohol events such as this. We were seated quite close to the stage hence we had first hand view of the stage as well as first mouthful of any food that came out from the kitchen. Check out some of the food we had.
|My favourite chicken satays for my hungry stomach|
|Spiced grilled chicken for everyone!|
There were a lot of other finger food as well, but I was too busy enjoying my different cups of beers that night. In fact, it was my first time drinking the Paulaner beer and I felt it was rather good, with a really rich flavour to it. However I still preferred my mug of Kilkenny beer as it had a lighter feel to it. I love smooth German beers.
|We had free flow of Kilkenny that night too!|
GAB's Oktoberfest Celebrations will run from September 17th until October 31st 2012. So be sure to catch all their promotions while the celebration is on-going. For now, do check out some photos I managed to snap of happy friends at Oktoberfest 2012 The Social Publika.
|#1 Friends @ GAB's Oktoberfest 2012 (L-R: Jackie, myself, Benjamin and Marc)|
|#2 We can have free flow sausages too! (L-R: Simon Seow, Jackie, and Benjamin)|
|#3 Evelyn and Wilson looking cheerful with their beers|
At selected Bars and Clubs:
Take home a limited edition GAB's Oktoberfest 1L Ceramic Mug with each 1L Tiger beer purchase
At selected Supermarkets:
Consumers who purchase their beers from retail outlets such as Cold Storage, Mercato, Village Grocer and Jaya Grocer will enjoy store discount.
Refreshment Outlets (i.e Coffee Shops and Chinese restaurants)
For every purchase of any three big bottles of Tiger, Guinness or Anchor, consumers will get a discount of RM3. Consumers can also enjoy the flexibility to pair any of the three bottles between the three provided selections, to suit each individual's preference.
|I think she looks really sweet, don't you think so?|
To add more excitement, GAb is introducing a Facebook activity called the Biermeister, where beer lovers can hunt for rewards. Log on to GAB's Oktoberfest Facebook page at www.facebook.com/OktoberfestMY from September 17th to October 31st to find out more.
Overall it was a great night, one which I did not stay until the very end as I had to rush off for a movie screening. But while I was there, it was good, the beers really did help, especially with the various different types of beers. Here's to the launch of GAB's Oktoberfest 2012!
About Isaac Tan
Thank you for reading this post. I hope you enjoyed reading this as much as I enjoyed writing it. My name is Isaac Tan and I cover mostly on lifestyle events with emphasis on happenings in Kuala Lumpur, food reviews, movies, tech and more. Subscribe to my feed and my facebook page. Do follow me on Twitter too at @isaactanjs , contact me via my email at email@example.com