Hong Leong Pocket Connect - Raising Money Savvy Kids
HLB Pocket Connect, I first heard of this new offering from Hong Leong Bank during their recent webinar entitled ‘Raising DuitSmart Kids in a Digital Age’. Just like charity begins at home, forming a life-long healthy relationship with money should begin at home, as early as possible. In the age of everything digital, parents can now leverage on digital tools to help them educate and engage their digital native children effectively to be financially-conscious and responsible.
Speaking at Hong Leong Bank and Hong Leong Islamic Bank’s (“HLB” or the “Bank”) webinar entitled ‘Raising DuitSmart Kids in a Digital Age’, Zalman Zainal, Chief Marketing and Communication Officer of HLB said, “We understand the challenges in teaching our children the lifelong skill and habit to be financially savvy. Just like how we teach our children to read, write or count, it needs to start from young and be cultivated throughout their lives. We can do it at home leveraging digital financial and banking tools such as the HLB Pocket Connect, the first mobile banking platform for young savers in Malaysia.”
What's this HLB Pocket Connect all about?
HLB Pocket Connect is an interactive and personalised banking platform built for digital natives who are well acquainted with and demand hyper-personalisation, real-time gratification and highly interactive content and experiences. Available to all HLB 3-in-1 Junior Account holders, it has three proprietary features namely Earn, Save and Spend, which enable children to learn to be financially responsible under the watchful eyes of their parents, who are able to guide, manage and monitor their children’s pocket money and savings.
In a nutshell, we basically will be able to monitor and teach our kids on financial literacy. They can even earn small pocket money from us while doing houseworks and requesting it from us, the parents via the app. Interesting much! Under the Earn feature, parents can set tasks or goals and reward their children with extra pocket money when they complete them. Not only does this teach children the value of hard work and earned money, it also gives them sense of achievement when they are able to meet their goals.
As the account comes with reloadable Junior Debit Card for children to Spend, parents can have peace of mind knowing that they can monitor and control their children’s pocket-money spending. Not only can they top-up the pocket money through seamless transfer from their HLB Connect, they can set spending limits, control where and what their children can spend on as well as monitor real-time spending of their children.
Parents can also block or freeze the Junior Debit Card instantly if they suspect any fraudulent or improper spend, all done through their HLB Connect. To inculcate a savings habit, HLB Pocket Connect will soon have a customizable Save feature which allows children to set their savings goals for things that they want and allowing them to track their savings through progress reports.
‘Raising DuitSmart Kids in a Digital Age’ Webinar
During the webinar, we saw Sheahnee Iman Lee, mother-of-three hosting it, featuring guests who shared their diverse experiences as parents, educators and young entrepreneurs. Among the opinions shared, all panelists agreed on one thing - financial literacy has to be taught early. This is so children can form life-long healthy relationships with money, which will enable them to make better life decisions down the road.
For a recap of the webinar, watch the full video below:
HLB has made it very easy to open a bank account. Parents interested to open a 3-in-1 Junior Account can conveniently do so by vising the Bank’s official store on Shopee (www.shopee.com.my/hongleongbank.os) anytime, anywhere. Upon “purchasing” the account, a HLB representative will be in touch and come to the customer, assisting with the account opening process without the customer needing to visit any physical branches.
To find out more about HLB Pocket Connect, please visit: www.hlb.com.my/pocket . Check it out today people!