Celebrate CNY 2021 with Carlsberg Malaysia

Celebrate CNY 2021 with Carlsberg Malaysia

Counting down to the Chinese New Year celebrations this year, Carlsberg campaign 'Celebrate Prosperity, Cheers Together' promises more exclusive rewards. From the Limited-Edition 3-Litre Carlsberg Red Bottles, Carlsberg Luggage Bags, Poker Sets, Board Game, RM100 cash ang pau, to eWallet credits and more, beer lovers are set for an OXpicious year ahead! 

Celebrate CNY 2021 with Carlsberg Malaysia
Celebrate CNY 2021 with Carlsberg Malaysia


From 28 December 2020 till 14 February 2021, consumers can win exclusive merchandise such as the Carlsberg Poker Set, Carlsberg-branded 20” luggage bag, limited-edition Carlsberg board game, RM100 cash ang pau, Touch ‘n Go eWallet credits, premium WMF cutlery set, and more! 

“We are grateful for the good progress the nation had made and we call all Malaysians to continue striving for better times ahead. Ushering in the year of the Golden Ox, we wish our consumers prosperity and good luck with bright red and gold across Carlsberg Danish Pilsner and Carlsberg Smooth Draughts cans and bottles. Carlsberg’s ‘Celebrate Prosperity, Cheers Together’ campaign also features an energetic Golden Ox in our limited-edition festive packaging as we remain resilient and hopeful for a better year in 2021”, said Stefano Clini, Managing Director.  



Purchase and Redeem


Shoppers who purchase any two cartons of Carlsberg Danish Pilsner or Carlsberg Smooth Draught and a carton of any premium brands (Somersby, 1664 Blanc or Asahi) at participating supermarkets and hypermarkets and 99 Speedmart can redeem the Carlsberg luggage bag and be in the running to win a 3-litre red bottle. To complement homecooked CNY dishes, redeem a WMF cutlery set worth RM60 when you purchase any six sets of 4-can pack or a carton of 1664 Blanc, Asahi or Carlsberg Special Brew. 



For consumers enjoying big bottles of Carlsberg Danish Pilsner and Carlsberg Smooth Draught, there is a whopping RM3.5 million worth of prizes waiting for them to cart home this Chinese New Year! All they need to do is to make sure they check underneath the bottles caps of these big bottles of beer they buy at participating food courts and coffee shops. Whilst standing a chance to win the Grand Prize of 3-litre red bottle or a RM 100 cash ang pau, they can collect eight bottles caps to instantly redeem a Carlsberg can-shaped lighter which comes in two collectible designs. 

Celebrate Prosperity, Cheers Together!
Celebrate Prosperity, Cheers Together!


For beer lovers who enjoy a game of cards and poker, they can redeem Carlsberg’s limited-edition playing cards and stand a chance to win an exclusive Carlsberg Poker Set or a 3-litre red bottle when they visit participating bars and restaurants. For purchases at selected convenient stores near you, Carlsberg is rewarding you with up to RM88 Touch n’ Go eWallet credits when you buy RM28 worth of Carlsberg Malaysia products.  

More than 1 Million Prizes to be won!
More than 1 Million Prizes to be won! 

Purchase directly from Lazada and Shopee!


In the mood for online shopping? Head over to Carlsberg’s official stores on Lazada and Shopee and purchase CNY bundles that comes with the limited-edition Carlsberg CNY board game! Each bundle comprises a 6-pack of Carlsberg Danish Pilsner cans, a 6-pack of Carlsberg Smooth Draught cans, a 4-pack of 1664 Blanc cans, a 4-pack of Somersby Apple cans and a 4-pack of Asahi cans, which comes FREE with a limited-edition Carlsberg CNY board game which is perfect for enjoyable times with loved ones at home. On top of that, you can also stand to win the 3-litre Carlsberg red bottle for that added celebration!  

For more information on all ongoing CNY promotions or events, visit www.carlsberg.com/en-my. Be sure to ‘Like’ and ‘Follow’ CarlsbergMY on Facebook at www.facebook.com/CarlsbergMY for the latest updates!   

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