Grand Finals of ARA’s Golden Prosperity CNY Campaign
Now how does it feel holding a piece of 100g gold bar worth more than RM22,000 in your hands? One very lucky man got the opportunity to win himself a 100g gold bar doing the grand finals of ARA’s Golden Prosperity CNY Campaign! I was over at Klang Parade the other day to witness the final game, where 12 finalists slogged it out in a competition to be the first! Read on below.
|100g Gold Bar WON & More @ Grand Finals of ARA’s Golden Prosperity CNY Campaign|
A gameshow which transpired in front of us, at the concourse area of Klang Parade, it lasted a full four hours with finalists pitting their skills against each other; among others, eating love letter biscuits (kuih kapit) tied on special hats worn by participants, stacking oranges in a pyramid shape of 4 layers as well as flipping water bottle and have it landed standing.
|ARA’s Golden Prosperity CNY Campaign|
What’s up for grabs?
A total of RM150,000 worth of prizes and redemption items are in contention. No wonder all 12 finalists gave their very best!
The gameshow - offering in total RM150,000 worth of prizes and redemption items - lasted for four hours and saw the finalists pitting their skills against each other; among others, eating love letter biscuits (kuih kapit) tied on special hats worn by participants, stacking oranges in a pyramid shape of 4 layers as well as flipping water bottle and have it landed standing.
|One of the challenges, to stack up oranges|
|Full focus is needed|
Trader Kuan Boo Jing won the BIGGEST prize when he outwitted 10 other finalists at a game show during ARA Asset Management Limited’s (ARA) “Golden Prosperity - Anyone Can Win” final challenge. He was clear about one thing though, that he would present the 100g gold bar worth more than RM22,000 he had won to his mother. He survived two elimination rounds and slogged it out at the final game, which earned him the highest accumulated points to be crowned the first place.
|Trader Kuan Boo Jing won the BIGGEST prize|
Meanwhile, the two other top winners were Liew Ken Shun, 49 and Soon Yoke Hong, 32, who brought home 50g gold bar each and prizes worth RM16,000 and RM15,000 respectively. The 4th place winner garnered prizes worth RM2,500, whereas the subsequent winners brought home prizes worth RM980.
|Top 4 winners|
A Month-long Golden Prosperity Campaign
“The game show was the final stage and highlight of a month-long Golden Prosperity campaign that has attracted thousands of shoppers in ARA’s retail malls, namely Klang Parade, CITTA Mall, 1 Mont Kiara and Ipoh Parade,” Alan Thoo, the malls’ Marketing Head commented.
The campaign was carried out in 3 stages, beginning with the first that commenced on 30 December 2019 and lasted until 26 January 2020. Five top spenders were selected weekly at each mall for four weeks, culminating in a total of 80 top spenders returning to the malls to compete in stage two.
|I wouldn't mind getting a hold of this 100g Gold bar! Congratulations.|
“The second stage of the campaign took place on 1 February for CITTA Mall and 1 Mont Kiara shoppers, while Ipoh Parade and Klang Parade shoppers competed on 2 February. Each mall had its own unique “Mall Challenge” with a series of challenges engaging participating tenants that had to be completed and all participants went home with sponsored prizes. At the end of the challenge, 12 top participants were shortlisted and moved on to compete in the final stage of the campaign, which concluded today,” said Thoo.
Congratulations to all the winners, and here’s looking forward to more exciting campaigns from ARA Malls in the coming future.