Tiger Beer’s Double The Huat Chinese New Year Campaign
It was a rather big and grand affair at the launching of the ‘Double The Huat’ 2020 Chinese New Year campaign by Tiger Beer at Pavilion Kuala Lumpur the other day. I had the opportunity to catch the grand launch as well as a follow up delicious dinner over at the Grand Imperial Restaurant. It was all good, a new chapter for Tiger Beer, announced by Heineken Malaysia Berhad’s management team.
|Tiger Beer’s Double The Huat Chinese New Year Campaign|
What a lucky number, 88! The double celebration of Chinese New Year and Tiger Beer’s auspicious 88th anniversary stayed true to the promise of ‘Double the Huat’ with an array of activities and performances.
|Acrobatic lion dance performances|
|Double the huat ah!|
The event kicked off with a mesmerizing lion dance performance that ignited auspiciousness – the lions of different colours represented the brands in the HEINEKEN Malaysia portfolio. Guests were treated to a surprise performance as local singer-songwriter Namewee took to the stage as part of the big reveal, performing a selection of his popular songs, including his new Chinese New Year track, “Year of Rat” – created in collaboration with Tiger Beer.
|Namewee at the launch event at Pavilion|
From today until 9th of February, be sure to check out the Tiger HUAT HUAT Bazaar located alongside Pavilion Kuala Lumpur Connection area. You can get unique handicrafts as well as Chinese New Year-themed gift and exclusive merchandise from a rotating selection of vendors. The bazaar also features a variety of games – including the HUAT machine – that allow shoppers to take home Chinese New Year merchandise.
The Pestle & Mortar x Tiger Beer Chinese New Year collection will also be available for purchase at the bazaar. With 8 unique designs to choose from, this exclusive collection can be purchased from their official website too from 8th of January onwards.
|Limited-edition Ang Pows|
Spend RM188 on HEINEKEN Malaysia products in Mercato in Pavilion Kuala Lumpur will earn you a set of limited-edition Ang Pows designed by some of Malaysia’s hottest upcoming artists. There are 8 designs to collect – with 2 available every week of the campaign.
|Fancy a FOX? :)|
|Love the Apple Fox Cider|
Until mid-February, purchase any big bottle of selected HEINEKEN Malaysia products at participating food courts and coffee shops to win various cash prizes and Tiger Crystal just by checking for marked ‘Huat’ characters under the bottle caps.
|Dinner was good!|
|Lobsters for all!|
For full details of all promotions, and more information on this campaign, check out www.tiger88.my today! Promotions are only open to non-Muslims aged 21 and above.