Heineken Star Serve Bartender Finals @ S’Mores, Jaya One

Heineken Star Serve Bartender Finals @ S’Mores, Jaya One


How interesting. Towards the end of last year, I had the opportunity to catch Malaysia’s finest bartenders in a battle to prove their mastery of the perfect serve. Perfect what? :) Perfect serving of Heineken of course, over at the Heineken Star Serve Bartender Finals 2019 event. It was held at S’mores, Jaya One. Read on below. 

Heineken Star Serve Bartender Finals @ S’Mores, Jaya One
Heineken Star Serve Bartender Finals @ S’Mores, Jaya One

Heineken Star Serve is a programme under Heineken Malaysia Berhad’s (HEINEKEN Malaysia) Star Academy, aimed at training bartenders to deliver the perfect serve of Heineken every time. It was a pretty happening event, complete with performances with lots of LEDs and lightings, and more! We were excited over the free flow of Heineken though. 

Nice performances
Nice performances

Now in its 6th year running, Draught Masters and Heineken Star Serve professional trainers took a trip through Malaysia to teach the Heineken Star Serve pouring ritual. Covering 8 cities, over 600 bartenders were trained. This journey saw the competition whittled down to the 8 finalists who battled for the crown at the Heineken Star Serve Bartender Finals 2019.


Who were the 8 finalists? 


  • Evans Yenebal Alex from The Beer Factory Summerton, Penang
  • Jack Loh from Maze Eatery and Bar, Ipoh
  • John Michael N Tecson from The Beer Factory Bandar Puteri, Petaling Jaya
  • Nicklaus Amor P Gabudao from Three Stooges Bistro, Jaya One, Kuala Lumpur
  • Teng Tin Tau from La Premiur, Tun Aminah, Johor Bahru
  • Tambak Eko Prananda Tarigan from The Beer Factory, Malacca
  • Sharon Tan Shwu Wha from Hilton Hotel, Kuching
  • Julio Jeremy Joachim from Tamu Bar, Kota Kinabalu


8 finalists at the Heineken Star Serve Bartender Finals
8 finalists at the Heineken Star Serve Bartender Finals

The Heineken Star Serve pouring ritual involves 5 steps: rinse, pour, skim, check and serve. These 5 steps are what sets Heineken® apart from other beers, ensuring bartenders from around the world deliver a premium Heineken® draught beer every time, no matter where you are.

Mastery of the ritual, however, is not enough to guarantee the top spot at the Heineken Star Serve Bartender Finals. Personality and charisma are vital in achieving the Star Factor that makes a bartender stand out from the crowd.

Vasily Baranov, Sales Director of Heineken Malaysia Berhad
Vasily Baranov, Sales Director of Heineken Malaysia Berhad

Who Won?! 


Watching these top bartenders pour the perfect serve is indeed really interesting. So who finally took home the grand prize?! Jack Loh from Maze Eatery and Bar, Ipoh emerged victorious, bagging the title of the best Heineken bartender in the nation and will represent Malaysia at the Heineken Global Bartender Finals in an all-expense-paid trip in Amsterdam. Pretty cool! 

Jack Loh from Maze Eatery and Bar, Ipoh emerged victorious
Jack Loh from Maze Eatery and Bar, Ipoh emerged victorious


For more information on Heineken, log on to www.heineken.com/my or head to their Facebook page at www.facebook.com/HeinekenMYS


1 comment :

suituapui said...

Ahhh!!! So the tall and handsome one won?