Uncage Street Flavours with Tiger Beer - #UncageStreetFood

Uncage Street Flavours with Tiger Beer - #UncageStreetFood


Not too long back, I took the chance to savour some really nice and unique street food over at The Gasket Valley. It was a two-day Tiger Uncage Street Food Festival, organised for foodies and it was a good one! Lots of good food, music, and plenty of sights and beers to take in. Tiger Beer, brought to us the Street Food Festival as part of the local brewer’s Uncage Platform. 

Uncage Street Flavours with Tiger Beer - #UncageStreetFood
Uncage Street Flavours with Tiger Beer - #UncageStreetFood

Awaken Your Courage To Pursue Your Dreams


#UncageStreetFood, it’s all about the uncaging of our inner self, to awake our courage to pursue more and aim for higher achievements. As food plays such an important role in Malaysian’s everyday life - be it through the passion for good food or cooking - what better way than to share this message through the love of street food.

Loads of food to savour
Loads of food to savour 
I love the atmosphere, street feel
I love the atmosphere, street feel

Arriving at The Gasket Valley in the evening, I was fortunate to be able to snap loads of pictures before the sun set. At the two-day Street Food Festival, 20 courageous vendors, including this year’s three heroes, prepared 40 convention-challenging Asian street food dishes  for fans to sample in a variety of ways  - fried, wrapped, grilled and in bowls. 

Too many to choose from
Too many to choose from
We even tried the "stinky" tofu
We even tried the "stinky" tofu

Back in October, Tiger Beer launched its brand film for Uncage, with three local Uncaged heroes – Im Cheah, Herukh Jethwani and Jun Chan – fronting the campaign. Im’s salty-sweet treats feature her specially cured bacon; Herukh challenges everything you know about the Indian cuisine with his bold dishes; Jun’s love for soul food offers Malaysian favourites with a twist. Their experiences are unique, but they all challenge culinary conventions through their creative dishes. 

Inside, it was a different atmosphere
Inside, it was a different atmosphere
Life's always good with some food in the tummy
Life's always good with some food in the tummy 

The array of dishes included fried cempedak ice cream, artisanal burgers, cheeseburger gyozas, cendol bubble tea, and spicy soft shell crab prawn noodles. All the dishes celebrated the unconventional while preserving the essence of Asian street food. 

BBQ Pork Ribs anyone?
BBQ Pork Ribs anyone?
Pork ribs on a chopstick? Why not!
Pork ribs on a chopstick? Why not!

Fun & Games all Night Through! 


We were also able to participate in a variety of fun games and activities throughout the festival period from the Wheel of Flavours challenge, where bold visitors sampled extreme flavoured snacks, to the Street Beers activity where fans exchanged empty bottles for special Tiger Beer and Asian spice-infused drinks. There were also live music performances from local artists as well as the Tikam Wall, a crowd favourite, where a nostalgic game was made into a giant board game.

Tikam Wall
Tikam Wall
Wheel of Flavours
Wheel of Flavours
Here's to another great year with Tiger
Here's to another great year with Tiger

Kudos to Tiger Beer for having such an awesome campaign and event. For more information on the Tiger Uncage campaign and to find out what is in store for Tiger Beer’s courageous fans this year, don’t forget to visit www.facebook.com/tigerbeermy, or www.tigerbeer.com.my


1 comment :

suituapui said...

Interesting event! But sorry, no beer for me, I'll come down with a gout attack.

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