Hennessy Declassified - A Digitally Immersive Experience
It was a pretty cool experience, a digitally immersive experience with Hennessy. Recently, I’ve had the opportunity to attend Hennessy Declassified, where Hennessy, the world’s leading cognac brand brought their vineyards and cellars from Cognac region to life. Pretty surreal experience, with lots of drinks to be had at the end, you have to be there to experience it.
|Hennessy Declassified - A Digitally Immersive Experience|
Embark on a journey with Hennessy Declassified
Hennessy Declassified encouraged guests to take part in a digitally immersive experience to understand the art of Hennessy’s craftsmanship that has been passed on for eight generations over the past 252 years and its entire Hennessy cognac-making process.
|Embark on a journey with Hennessy Declassified|
|"A Walk in Cognac"|
We started by going through “The Tunnel”, followed by “A Walk in Cognac” where we were surrounded by the sounds of terroir – the screen showed four seasons in Cognac, from tending the terroir in spring to harvesting Ugni Blanc in autumn. At the “Double Distillation” zone, we were taken to a thorough explanation of Hennessy’s distillation process of the eaux-de-vie during winter season followed by an interactive “Infographic Wall”.
“Heart Of Hennessy”
At the “Heart of Hennessy”, the brand’s famed craftsmanship was explored by going through a comprehensive showcase of the entire cognac-making process. This was aimed to give a better understanding on how eaux-de-vie ages in French oak barrels until it is transformed into Hennessy cognac.
|“Heart Of Hennessy”|
“Time For Decision”
We were then escorted into the “Time for Decision” room where the ritual of Hennessy’s hereditary tasting committee who are in charge of tasting, choosing and making decision for an exceptional blend for Hennessy was revealed. The Master Blender and his tasting committee will gather to taste and select the perfect eaux-de-vie at 11am every day.
|Enter the "Heart of Hennessy"|
As we proceed to the next destination, the “House of Hennessy”, Mr Chong Wai Keng, Brand Ambassador of Hennessy, Mr Chong Wai Keng conducted an exclusive tasting session with Hennessy X.O.
Let the Drinking Begin! At “Hennessy Lounge”
Greeted by internationally acclaimed mixologists, David Kit Dave of Nutmeg & Clove, Singapore who served his exclusively curated cocktails - Frenchie Tea and Popping Grenade and Jamie Rhind of Bamboo Bar, Bangkok who also served his specially curated Birds, Bees & the Trees and Chinatown, it was a great experience at the Hennessy Lounge. More drinks for all!
|Time to party?|
|At the Hennessy Lounge|
The entire week of Hennessy Declassified also featured signature cocktails from Hennessy and HYDE such as Hennessy VS Highball – one of the purest and refreshing ways to enjoy Hennessy VS. Owner and mixologist, Andrew Tan also specially curated and designed Hennessy Shrooms to highlight Hennessy VSOP’s natural balance of strength and smoothness with a long-lasting finish.
|One of the many unique cocktails|
The Hennessy Declassified exhibition was tailor-made to share Hennessy’s savoir-faire that has been pioneered by the brand for centuries. It was an interactive experience created for immersion in the culture of cognac and to educate, inform and immerse the public.
For more information, please email email@example.com or visit Hennessy Malaysia’s Facebook page at www.facebook.com/HennessyMalaysia and website at www.hennessy.com/declassified/en-my/