Alibaba Celebrates 10th Year of 11.11 Global Shopping Festival

Alibaba Celebrates 10th Year of 11.11 Global Shopping Festival


It has been 10 years, now this totally caught me off guard. Tmall’s 11.11 journey for the past 10 years was celebrated with some pretty awesome and spectacular animated projection on the pillar of KL Tower. Add in some fireworks display, and I’m totally sold! Read on.

Alibaba Celebrates 10th Year of 11.11 Global Shopping Festival
Alibaba Celebrates 10th Year of 11.11 Global Shopping Festival

Alibaba Group brings its celebration of the 10th Anniversary of the 11.11 Global Shopping Festival to Malaysia today ahead of the largest annual one-day sale event in the world with a mesmerizing light show at the iconic Kuala Lumpur Tower. I arrived at the venue after a long day at work, and everything was okay again. Did I mention 11 November, 11.11 is coming up real soon? 

The drizzle did not deter us from having a good time!
The drizzle did not deter us from having a good time!
Love the colours
Love the colours
KL Tower lighted up with images and videos!
KL Tower lighted up with images and videos!


11.11 Global Shopping Festival Is Coming Real Soon! 


Malaysians will be spoilt for choice in this year’s 11.11 with a wide variety of product offerings ranging from Fashion, Beauty, Gadgets & Electronics, to Home & Living categories across 180,000 brands from Malaysia and around the world. Businesses within the Alibaba ecosystem will jointly offer hundreds of millions of consumers around the world – including Malaysian shoppers – high-quality products, entertainment and fast, reliable services.

Various product offerings from TMall
Various product offerings from TMall
Cute stuff
Cute stuff
The sale of the year is coming!
The sale of the year is coming!

There were a whole lot of people at the warm-up celebratory party over at KL tower that night. We were introduced to their Taobao Lite app as well. They literally lit up KL Tower with lights, colourful moving lights.. Awesome stuff. 

Fireworks!
Fireworks!

“With the introduction of our Taobao Lite app to cater to our international users, including markets such as Malaysia, Hong Kong, and Taiwan; we want to ensure that our consumers can continue to enjoy a reliable payment and efficient logistics services using our streamlined app interface for an elevated and comprehensive online shopping experience,” Lilian Wu, Tmall World Southeast Asia Head of Marketing said at the exclusive launch event in Malaysia

Lilian Wu, Tmall World Southeast Asia Head of Marketing
Lilian Wu, Tmall World Southeast Asia Head of Marketing 
Entertaining performance
Entertaining performance


Who Was At The Event?


The Malaysia kick-off event saw pop-stars from local girl-group Amoi-Amoi: Stella Chen, May Ng, ShaoQi; bubbly MY fm radio announcer: Lizz Chloe; game show TV host: Michiyo Ho; up-and- rising Youtuber: Linda Lim, as well as other distinguished Malaysian social media figures and members of the media in attendance. They were treated to an assortment of interactive entertainments including performances by the marketplace’s mascot Tmall Cat and high caliber performers that brought the festive spirit to a crescendo.

Happy 10th Anniversary!
Happy 10th Anniversary!
Sweet cupcakes for you?
Sweet cupcakes for you?

Wait no more, participate in the Tmall 11.11 Global Shopping Festival, head to world.taobao.com or download Mobile Taobao and Taobao Lite apps today! 11.11 is no joke, many super awesome deals online are coming your way. 


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