SushiVid Crunch Influencer Workshop @ The Bee, Publika
It was a gathering of youtubers, bloggers, instagrammers and awesome social media influencers the other day over at SushiVid's first ever Crunch Influencer Workshop. Held at The Bee, Publika, the workshop is a gathering of social media content creators of all sizes with the mission to share how to create quality content and grow their channel through sponsorships. Awesomeness, check out what transpired that morning.
Who and What is SushiVid?
SushiVid is Southeast Asia's leading influencer marketplace. With over 500 content creators, SushiVid helps brands scale and simplify the process of launching and managing an influencer campaign by providing YouTube analytics to gauge the effectiveness of a campaign. SushiVid has created over 100 campaigns in one year and has collaborated with brands such as Digi, Lazada, Shopee, 11Street, Bonia, Lelong, Watsons, TP-LINK, Panasonic, DBS Bank, Uniqlo, Hermo, b.liv, Havaianas, Shopback, Propsocial and many more.
|Held at the ever popular The Bee, Publika|
|Got to love this bag|
Did You Know?
With over 500 content creators, SushiVid helps brands scale and simplify the process of launching and managing an influencer campaign by providing YouTube analytics to gauge the effectiveness of a campaign.
SushiVid has created over 100 campaigns in a year alone and has collaborated with brands such as Digi, Lazada, Shopee, 11Street, Bonia, Lelong, Watsons, TP-LINK, Panasonic, DBS Bank, Uniqlo, Hermo, b.liv, Havaianas, Shopback, Propsocial and many more.
MDEC VP of Creative Content and Technologies Hasnul Hadi Samsudin
We were introduced to MDEC's VP of Creative Content and Technologies Hasnul Hadi Samsudin who fully supported the event, saying their focus has always been about growing Malaysia's digital economy and the new media space.
After that, SushiVid chief executive office Foong Yuh Wen came on stage, sharing SushiVid's vision to help and push content creators to be super successful. In fact Foong said SushiVid successfully paid out RM293,000 to long-tail influencers in the span of 10 months. SushiVid's future plans includes new blogger integration (That's US!) and the introduction of a monthly pricing plan for brands wanting to engage in influencer marketing.
|From MDEC, Hasnul Hadi Samsudin and SushiVid's Foong Yuh Wen|
|SushiVid's Foong Yuh Wen with Tan Sri Vincent Lee|
Personalities Invited To Talk at SushiVid Crunch Influencer Workshop
Tan Sri Vincent Lee
Prominant figure in the advertisement and media industry, he is also Group Executive Chairman of Foetus International Sdn Bhd and IdeaRiverRun Sdn Bhd which houses several creative, and advertising agencies and digital media companies. He is also the Honorary Life President of 4As Malaysia.
Mata is the Head of Marketing of Lazada since 2015 and has been leading Lazada's effective online marketing efforts in making sure they remain the #1 E-commerce in Malaysia.
|Youtubers sharing their experiences|
Vikneswaran Veerasundar (Vikarworld)
Comedian YouTuber who has done many contents that went viral. One of his sponsored content for MYCYBERSALE2016 went viral and gained five times the average views. He won the Best MYCYBERSALE YouTube video award.
22 year old Comedian YouTuber from Sabah who started his YouTube channel back in March 2016. His YouTube channel is growing at an exponential rate. He now has over 23,000 subscribers as is one of the fastest growing YouTuber in Malaysia.
Local comedic YouTuber who is a part of a popular online series, Meeting with Machas. Although he has the least amount of subscribers in the bunch. Taneshh is the best representative of all young and hungry content creators who are doing what they love for people who love their videos. Numbers don't matter but we believe Taneshh is one to look out for the near future.
|Won myself some Havaianas vouchers that day too, yay for me.|
This is the first post on SushiVid Crunch, my second blog post will go into more details on the sponsors and brands which were at the event. We had products from Havaianas, BLU, JBL, Hermo, b.liv, Milo, Zico, and Monster Energy, to name a few, so watch out for my next post!
To find out more about the SushiVid, can also visit their Facebook at www.facebook.com/SushiVid, website, or follow the updates on Instagram at hashtag #SushiVidCRUNCH.