Anlene 'Move As Young As You Feel Inside' With Sheila Majid
Just last week or so, I was at IOI City Mall to witness the ever popular Sheila Majid perform in conjunction with the Anlene 'Move As Young As You Feel Inside' campaign. Anlene, the well-known fortified dairy brand has recently launched the new remake of popular hit ‘Sinaran’ in partnership with Sheila Majid as an extension of its ‘Move As Young As You Feel Inside’ campaign. Read on below for more pictures.
|Anlene 'Move As Young As You Feel Inside' With Sheila Majid|
It was an Anlene roadshow, but what made all the difference was the reveal of a more upbeat, funk- pop version of Sheila’s hit to celebrate the joys of moving young, regardless of age. The Anlene ‘Move Young’ campaign was launched earlier in the year to encourage people to combine movement with good nutrition to maintain a healthy, active lifestyle. Sheila Majid herself was there to belt out the latest rendition of Sinaran together with her up and coming daughter.
|Fellow blogger having fun at the event|
Packed with lots of information and activities with regards to Anlene
We were introduced to the new formulation Anlene MoveMax, which includes added ingredients like collagen in addition to Calcium, Protein and a unique bundle of nutrients to help care for your bones, joints and muscles to support overall movement.
|Anlene MoveCheck, to check the health of your bones|
Get your fitness assessed.
VIPs, Sheila Majid and the good folks from Anlene
Sheila Majid, Jazz Queen & Anlene Ambassador
As part of the ‘Move Young’ campaign, Anlene has appointed Sheila Majid as the role model to inspire Malaysians to make movement an important part of their lives. Now in her 50s, Sheila proved she still has the moves with the more energetic, funk-pop version of Sinaran which features a cameo rap by her daughter, Kayda, an upcoming artiste.
|Sheila Majid performing the funk-pop version of Sinaran which features a cameo rap by her daughter, Kayda, an upcoming artiste.|
“This year marks my 30 years in performance which makes the relaunch of Sinaran all the more meaningful. Through this campaign I hope to use my influence and inspire more people to stay young at heart as well as physically, to keep moving and live their lives to the fullest,” Sheila said at the launch of her song. You must check out the video below, such a refreshing take on the Sinaran song.
Anlene and Sheila released the song and music video which will be pushed digitally and supported by TVCs and a list of on-ground activities to inspire more people to get into the movement. The video and TVCs will harness the power of music to make emotional connections with consumers to overcome inhibitions and embrace their youthfulness.
|Sheila Majid and her daughter, Kayda at the event|
Sheila Majid added that she has made Anlene an important part of her life as it helps fulfil her nutritional needs for an active lifestyle. As a performer Sheila believes in taking care of herself with a well balanced diet and keeps fi for stamina. She enjoys Anlene as it is delicious, refuels her body and provides her the important nutrients that cares for her bones, joints & muscles.
|Pn Megawati Suzari, Director of New Product Development, Science and Regulatory Affairs|
According to Pn Megawati Suzari, Director of New Product Development, Science and Regulatory Affairs, movement is as critical to maintain our overall health & quality of life and to maintain good movement, we need to have proper exercise with the right nutrition.
“Movement is an integral part of keeping the bones, joints and muscles healthy. And giving the right nutrition is important to support our overall movement. This is the reason we have enhanced our Anlene formula: apart from added calcium for bones, we have also included collagen, and protein to support your overall movement,” she said.
|We just had to take a wefie with Sheila Majid!|
I personally love these Anlene Concentrate packets
Anlene products can be found in all leading supermarkets, nationwide. From powdered milk, to yoghurt, consumers can easily purchase and enjoy the new Anlene with MoveMax, which comes in two variants. The powdered form comes in plain and chocolate and is available in 1kg, 600g, and 175gpacks. Anlene Movemax Yoghurt is available in 4 delicious variants: plain, mango, strawberry, and mixed berries.
Now what are you waiting for? Head on out today and get yourself some Anlene! I leave you with Anlene's TV commercial with starring Sheila Majid herself.