I've always been a fan of Pacific West seafood products, hence it was with excitement when I got an invite for their Pacific West Fish Fry Day Campaign Launch @ The Glasshouse Seputeh the other day. In its effort to encourage Malaysians to eat more fish for better health, Australia’s food brand Pacific West has launched its Fish Fry Day campaign that will run through the months of June to July 2016.
|Pacific West Fish Fry Day Campaign Launch @ The Glasshouse Seputeh|
The campaign’s main objective is to create awareness amongst Malaysians on the benefits of eating fish at least two to three times a week as well as introduce Pacific West’s wide range of value-added fish products to customers.
|Fish Fry Day officially launched|
To further reiterate the campaign’s message, Pacific West has published a recipe book collection by celebrity chefs such as legendary Australian TV personality Peter Russell Clark; Astro TV presenter, Yum Yum Publications owner and author of several recipe books Agnes Chang; South Africa’s Pinnacle Chef and esteemed judge of the World Association of Cooks’ Societies Garth Stroebel; Chef Zam and Bryan Ong, as well as Pacific West chefs like Garry Edson, Mario Bruno, Neil Cane, James Semple and MC Leong.
|One of the chefs' creations, using fish from Pacific West|
The chefs have developed their own recipes using fish as the main ingredient with easy-to-follow steps. Printed copies of the recipe book will be distributed during Pacific West’s nationwide roadshows at retail stores from June to July 2016 and as a complimentary collection with selected publications. Aside from the book, these recipes and many more will be available online via Pacific West’s website (www.pacificwestfoods.com), Facebook page (Pacific West Malaysia), and YouTube (Pacific West) for viewing and downloading.
|Hummus on Pita Bread with Figgy Oatmeal Fish Fillet|
|Mango Salsa with Pacific West Popcorn Fish in butter and corn flavour|
We got to try Pacific West's products that morning, and my it was good! Customers who purchase RM50 and above worth of Pacific West value-added seafood products in a single receipt at any retail stores during the campaign will also stand the chance to win a kitchen makeover by Verra Kitchen worth RM15,000. There will also be 10 consolation prizes up for grabs – RM1,000 Verra Kitchen voucher and RM100 Pacific West products each.
|Mr. Saw Lip Teik, Director of Pacific West Malaysia.|
Via the Fish Fry Day campaign, Pacific West will sponsor a full-year’s supply of Pacific West value-added fish worth RM60,000 to three orphanage homes – Children’s Protection Society (CPS) and Shan’s Children Home in Penang, and House of Joy in Kuala Lumpur. Part of its corporate social responsibility effort, this sponsorship not only introduces the goodness of Pacific West products to the children but also exposes them to the benefits of eating fish in turn teaching them about healthy eating as well as providing quality food as part of their diet. The value of the sponsorship will cover 17,000 meals to these three homes, serving 130 children healthy, delicious fish.
|One year sponsorship to House Of Joy KL|
Notable personalities like Malaysian fitness model Jordan Yeoh will also do their part to spread awareness for Fish Fry Day by sharing tips and cooking ideas on their social media networks using the hashtag #PacificWestFishFryDay during the campaign period. Those interested to learn more about the campaign as well as the benefits of eating fish can also search for more information, tips, ideas and recipes using the same hashtag.
|Official launching on 26th May 2016|
|Celebrity Chef Sherson Lian|
Overall it was a good launch, with sharing from Malaysian fitness model Jordan Yeoh and a cooking demonstration by celebrity Chef Sherson Lian. Pacific West products can be found nationwide in retail stores. For more information on the Fish Fry Day campaign as well as the brand, do visit their website at www.pacificwestfoods.com.