There I was a couple of days back for the launch of the NEW ANLENE MoveMax. The good folks from dairy giant Fonterra Brands Malaysia launched their nation wide campaign to get Malaysians to move as young as they feel inside at the same time. The venue was Glasshouse at Seputeh, and various activities stations were set up for us to MOVE!
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Move Young Campaign Launched With The NEW ANLENE MoveMax @ Glasshouse at Seputeh |
The new Anlene formulation with MoveMax contains important nutrients such as Calcium, Collagen, Protein, as well as other nutrients such as magnesium, zinc, and Vitamins B, C, D & E in a nutrient bundle to help care for your bones, joints and muscles. We were treated to a host of informative posters, and activities to move our bodies. Don't let age hold you back! Jump the trampoline, sit on a tyre and rock back and forth, or play the arcade dance game.
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I'm all ready to Move as young as I feel inside! |
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I'm moving all right, stretching and reaching out as I swing |
Mr Jose Miguel Porraz Lando, Managing Director of Fonterra Brands Malaysia and Singapore said that Fonterra has always made it a priority to listen closely to consumers in order to meet their specific nutritional needs through the goodness of dairy.
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Move Young Machine |
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Dancing along with Charmaine from tallpiscesgirl.com |
“Anlene is a brand that was first created more than 20 years ago in Malaysia for the Asian market, with the intention to address the nutritional needs for bone health. Today, Anlene is a highly successful global brand, and continues to innovate and address the nutritional needs for not just bones, but movement in total,” said Mr Jose Miguel.
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Mr Jose Miguel Porraz Lando, Managing Director of Fonterra Brands Malaysia and Singapore, with Sheila Majid and Mr. Paulo Ocampo, Marketing Manager of Anlene for Malaysia |
We were treated to an appearance by Sheila Majid, Malaysia’s top darling diva at the launch, inspiring Malaysians to make movement an important part of their lives through her own lifestyle.
Making an entrance to her upbeat hit “Sinaran”, Sheila who is now in her 50s, clearly walks the talk. She maintains a highly active lifestyle through good nutrition which she explains is the key to her youthful appearance and good health.
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Sheila Majid, looking as youthful as ever! |
“I don’t let age slow me down, instead I keep moving to slow down age,” said the stunning singer who had recently embarked on an Asian tour to mark her 30 years in entertainment. She added that she has made Anlene an important part of her life as it fulfils her nutritional needs for an active lifestyle.
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We were treated to a high energy dance performance |
At the Anlene MoveMax launch, we had a taste of youthful movement which featured fun joyful activities such as jumping on a trampoline, arcade dance moves, a tyre swing in a tree house and schoolyard games such as hopscotch. I can proudly say that I tried all the activities, and actually excelled in some of it!
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It's time to jump |
Anlene will create touchpoints with consumers to fully embrace moving as young as they feel inside through roadshows, curated quarterly experiential programmes, move checks and public appearances by Sheila Majid in this capacity.
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All mothers were rewarded with Anlene MoveMax during the event |
“We want to empower more Malaysians to come out of their shells and get moving as young as they feel inside. While they may emotionally feel younger inside, they need to align their physical movement to appear fresh and dynamic on the outside – not to be defined by age. Research showed that active adults have a 30% higher chance of enhanced wellbeing than inactive adults. Movement does not need to be a chore, it can be joyful and fun,” said Mr. Paulo Ocampo, Marketing Manager of Anlene for Malaysia.
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Anlene Movecheck station |
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A high tech machine to check the health of my bones |
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Rebecca and Kelly undergoing the Anlene Movecheck assessment |
The new Anlene MoveMax is available in all leading supermarkets nationwide and is available in the powdered form as well as in the yoghurt form. The powdered form comes in two flavours – plain and chocolate and is available in 1kg, 600g, and 175gpacks. Anlene Movemax Yoghurt is available in 4 delicious variants: plain, mango, strawberry, and mixed berries.
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Anlene MoveMax Yoghurt |
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We're a happy bunch, thanks to Anlene Malaysia! -pic credit to tallpiscesgirl.com |
About Fonterra Brands Malaysia
Fonterra is the world’s largest exporter of dairy products, and the leading provider of the widest range of adult and maternal dairy products, yoghurt and ingredients tailored to meet the needs of consumers and professional food service operators in over 140 countries around the world.
In Malaysia, Fonterra produce, distribute and market a full range of dairy products, including ready-to-drink milk, milk powders, cultured milk drinks, cheese and butter under the brands of Anmum Materna, Anmum Essential, Anmum Lacta, Fernleaf, Solivite, Calciyum, Anlene, Fernleaf and Chesdale.
All of our consumer dairy products here in Malaysia are Halal certified by both the Department of Islamic Development Malaysia (JAKIM) and New Zealand Islamic Development Trust (NZIDT).
For more information please visit www.anlene.com.my or you can call the help line at 1800-88-3122.
Unfortunately I do not feel young, neither inside nor outside...but I don't mind drinking the milk for the calcium! Good for my old bones.
ReplyDeleteOMG my favorite MILK! Love all of their products! My daily milk routine definitely!
ReplyDeleteI love mango yogurt. Anlene is my favourite brand.
ReplyDeleteI've seen this yoghurt in Tesco..really loves the mixed berry yoghurt.
ReplyDeletenice one Isaac! Didn't know Sheila Majid was there. Love her a lot!
ReplyDeletewow they now have the yogurt range. will give it a try yo!
ReplyDeletethe event so interesting ~ So sad can't go there ~ Next time tell me if got any event ..ahaha
ReplyDeleteI am only 18 inside a 40 year old woman's body.... huhuhu... definitely need more Anlene to keep me moving like I am 18..... hahaha
ReplyDeleteMy favourite brand.. I like to consume this.. Does it means i'm younger inside, too? haha~
ReplyDeleteLooks fun event. Hope I've the chance to join any events like this in future.
ReplyDeletesounds like a fun event!! :D i realise i havent tried their yoghurt before, should do it someday
ReplyDeleteI didn't know they released yogurt already! Now I can go and give it a try. :D YUMS!
ReplyDeleteEverybody is so hype during the event! I guess the event is really so happening and everybody is really move to max in this event! I m getting it for my mum soon =D
ReplyDeleteThe event looks so filled with energy and fun!
ReplyDeleteThanks for sharing the reminder that we really need to boost our calcium intake for prevention.
Much love,
Everest
www.everestsays.com
I drink Anlene especially for Calcium contents. Good to know about this initiative of Anlene.
ReplyDeleteSuch a happening event!! You and your blogger friends really had fun!!
ReplyDeleteShould have a photo of you jumping on the trampoline. Great turnout it looks like! I don't mind trying their yoghurt :)
ReplyDeleteI love Anlene, now start to drink milk everyday for my bones :)
ReplyDeleteWa that move young machine was my favourite past time last time! Looks like a fun event! Personally really love Anlene's chocolate milk!
ReplyDeleteConsuming Anlene does make me feel have stronger bones. Better not skip your Anlene milk in the morning + movements in our everyday life :)
ReplyDelete