Move Young Campaign Launched With The NEW ANLENE MoveMax @ Glasshouse at Seputeh

There I was a couple of days back for the launch of the NEW ANLENE MoveMax. The good folks from dairy giant Fonterra Brands Malaysia launched their nation wide campaign to get Malaysians to move as young as they feel inside at the same time. The venue was Glasshouse at Seputeh, and various activities stations were set up for us to MOVE!

Move Young Campaign Launched With The NEW ANLENE MoveMax @ Glasshouse at Seputeh

The new Anlene formulation with MoveMax contains important nutrients such as Calcium, Collagen, Protein, as well as other nutrients such as magnesium, zinc, and Vitamins B, C, D & E in a nutrient bundle to help care for your bones, joints and muscles. We were treated to a host of informative posters, and activities to move our bodies. Don't let age hold you back! Jump the trampoline, sit on a tyre and rock back and forth, or play the arcade dance game. 

I'm all ready to Move as young as I feel inside!

I'm moving all right, stretching and reaching out as I swing

Mr Jose Miguel Porraz Lando, Managing Director of Fonterra Brands Malaysia and Singapore said that Fonterra has always made it a priority to listen closely to consumers in order to meet their specific nutritional needs through the goodness of dairy.

Move Young Machine

Dancing along with Charmaine from tallpiscesgirl.com

“Anlene is a brand that was first created more than 20 years ago in Malaysia for the Asian market, with the intention to address the nutritional needs for bone health. Today, Anlene is a highly successful global brand, and continues to innovate and address the  nutritional needs for not just bones, but movement in total,” said Mr Jose Miguel.

Mr Jose Miguel Porraz Lando, Managing Director of Fonterra Brands Malaysia and Singapore, with Sheila Majid and Mr. Paulo Ocampo, Marketing Manager of Anlene for Malaysia

We were treated to an appearance by Sheila Majid, Malaysia’s top darling diva at the launch, inspiring  Malaysians to make movement an important part of their lives through her own lifestyle. 

Making an entrance to her upbeat hit “Sinaran”, Sheila who is now in her 50s, clearly walks the talk. She maintains a highly active lifestyle through  good nutrition which she explains is the key to her youthful appearance and good health.

Sheila Majid, looking as youthful as ever!

“I don’t let age slow me down, instead I keep moving to slow down age,” said the stunning singer who had recently embarked on an Asian tour to mark her 30 years in entertainment. She added that she has made Anlene an important part of her life as it fulfils her nutritional needs for an active lifestyle.

We were treated to a high energy dance performance

At the Anlene MoveMax launch, we had a taste of youthful movement which featured fun joyful activities such as jumping on a trampoline, arcade dance moves, a tyre swing in a tree house and schoolyard games such as hopscotch. I can proudly say that I tried all the activities, and actually excelled in some of it! 

It's time to jump

Anlene will create touchpoints with consumers to fully embrace moving as young as they feel inside through roadshows, curated quarterly experiential programmes, move checks and public appearances by Sheila Majid in this capacity.

All mothers were rewarded with Anlene MoveMax during the event

“We want to empower more Malaysians to come out of their shells and get moving as young as they feel inside. While they may emotionally feel younger inside, they need to align their physical movement to appear fresh and dynamic on the outside – not to be defined by age. Research showed that active adults have a 30% higher chance of enhanced wellbeing than inactive adults. Movement does not need to be a chore, it can be joyful and fun,” said Mr. Paulo Ocampo, Marketing Manager of Anlene for Malaysia.

Anlene Movecheck station

A high tech machine to check the health of my bones

Rebecca and Kelly undergoing the Anlene Movecheck assessment

The new Anlene MoveMax is available in all leading supermarkets nationwide and is available in the powdered form as well as in the yoghurt form. The powdered form comes in two flavours – plain and chocolate and is available in 1kg, 600g, and 175gpacks. Anlene Movemax Yoghurt is available in 4 delicious variants: plain, mango, strawberry, and mixed berries.

Anlene MoveMax Yoghurt

We're a happy bunch, thanks to Anlene Malaysia! -pic credit to tallpiscesgirl.com

About Fonterra Brands Malaysia

Fonterra is the world’s largest exporter of dairy products, and the leading provider of the widest range of adult and maternal dairy products, yoghurt and ingredients tailored to meet the needs of consumers and professional food service operators in over 140 countries around the world. 

In Malaysia, Fonterra produce, distribute and market a full range of dairy products, including ready-to-drink milk, milk powders, cultured milk drinks, cheese and butter under the brands of Anmum Materna, Anmum Essential, Anmum Lacta, Fernleaf, Solivite, Calciyum, Anlene, Fernleaf and Chesdale.

All of our consumer dairy products here in Malaysia are Halal certified by both the Department of Islamic Development Malaysia (JAKIM) and New Zealand Islamic Development Trust (NZIDT).

For more information please visit www.anlene.com.my or you can call the help line at 1800-88-3122.