BMS Organics "HAHA Kidz" Launch

So there I was earlier last week at BMS Organics' outlet in One City USJ for the their HAHA Kidz  2016 campaign launch. We had the world’s most famous animated panda, a nutritionist, and a tai chi master to perform that morning. Cool times. 

BMS Organics "HAHA Kidz" Launch
BMS Organics "HAHA Kidz" Launch  


Hot on the heels of a tie-up with DreamWorks Studio earlier this year to usher in the new Kung Fu Panda 3 movie with special “angpaus” featuring motives of Po the Panda during the Chinese New Year period -- BMS Organics launched its “HAHA Kidz” CSR campaign to media at Sky Park @ One City Mall today. 

BMS Organics' latest range of healthy foods inspired by Kungfu Panda 3 movie
BMS Organics' latest range of healthy foods inspired by Kungfu Panda 3 movie

“HAHA” are initials symbolizing “Healthy”, “Active”, “Happy’ & “Advanced” – a quintessential campaign aimed at inspiring kids to grow up from a holistic aspect of ‘body, mind and spirit’ which dovetails BMS Organics’ corporate philosophy. 

BMS Organics’ CEO, Terry Lee at the launch
BMS Organics’ CEO, Terry Lee at the launch

BMS Organics’ CEO, Terry Lee said nutrition and exercise are crucial and the foundation of a healthy lifestyle, especially for kids. “At BMS Organics, we are committed to keeping Malaysians healthy through observing a vegetarian / organic diet and consuming less meat,” said Terry.  

BMS Organics One City, USJ
BMS Organics One City, USJ
With ample seating space upstairs
With ample seating space upstairs

As such, the crux of the “HAHA” campaign starts with the alphabet ‘H’ which denotes “Healthy”.  BMS Organics has launched a new kids’ nutrition range consisting of plant-based whole food products offering ideal amounts of vitamins, minerals, carbohydrates, protein and fat for healthy kids’ growth. With no artificial additives, colouring and preservative, the products are developed specifically for children with specific nutrient requirements for ages 1 – 5 and 6 – 12.  The new products are aimed to inspire kids to take responsibility to prepare their own healthy meals.   

HAHA Kidz
HAHA Kidz

For HAHA campaign, BMS has customized 4 healthy sets comprising different types of kids’ nutritional items plus a cartoon bag. The sets ranging from RM268 to RM298 are retailing at all BMS Organics outlets.   

HAHA Kidz healthy set with a cutesy cartoon bag
HAHA Kidz healthy set with a cutesy cartoon bag

For the public who desire to be healthier and are uncertain what to do need not worry.  Check out BMS Organics’ new “Nutritionist Hotline”.  Simply dial 1300-888-267 (BMS) to seek advice or relevant information on nutrition-related matters.      

The second element in “HAHA” campaign -- ‘A’ stands for “Active”.   BMS Organics has enlisted veteran Tai Chi Master Sim Eng Ker of the Yang Style Tai Chi Chuan Association of Malaysia to demo basic martial arts movements with children from the House of Joy - a social concern and a non-profit charitable home that administers shelter, care & training to orphans, children and teens.

Tai Chi Demo with PO from Kungfu Panda and Tai Chi Master Sim Eng Ker
Tai Chi Demo with PO from Kungfu Panda and Tai Chi Master Sim Eng Ker

Last but not least, a child with a happy and healthy soul will grow up mentally positive and a more well-grounded person in life.  The third alphabet ‘H’ denoting “Happy”.  BMS Organics has a long-term commitment to cultivate happy and healthy kids with past initiatives such as visitations to orphanages around Klang Valley and other states and supporting 30 Hour Famine. 

BMS Organics' CEO & nutritionist showing the organic dishes created by House of Joy children
BMS Organics' CEO & nutritionist showing the organic dishes created by House of Joy children
So easy to make, even a child can do it
So easy to make, even a child can do it

“We are pleased to tie up with Kung Fu Panda 3 which brings good wholesome cheer to the kids and adults alike. At the same time, the movie is packed with life-enriching lessons such as being kind, courageous, true to oneself, be the best one can be etc.,” enthused Terry.

CEO Terry Lee feeding PO kungfu panda a delicious organic pau
CEO Terry Lee feeding PO kungfu panda a delicious organic pau

With “Healthy”, “Active” and “Happy” elements in play to boost a healthy and positive mind, body and spirit, children will grow up with an edge in life and “Advanced” – completing the full essence of the HAHA Kids campaign,” quipped Terry. For more information,  check out their website at www.bmsorganics.com





27 comments :

suituapui said...

I love those backpacks, so cute. Wahhhhh...the CEO so young, so handsome!

Amelie Yap said...

woah, a great campaign! its a real bargain for all the kid sets.

Joyce Rachel Lee-Bates said...

Wah, I missed this event. BMS Organics is doing a great job here! My kid is on their O'Kid Oatmilk. Hehe.

FiSh. ohFISHiee said...

nice to introduce healthy food to the kids :) i want those organic pau too!

Pamela Yeoh said...

healthy bites for the children. I am looking at it now for my girl

Jazz & Trista said...

wow...it's really good for kids and Po is so cute!

Uswatun Khasanah said...

I think this store or product is great for anyone who have kids, to be honest I don't really understand about kids nutrition if I have kids I will check this out *lol

Joanne Wee said...

Their products are really organic, although it's a little costly, but I think it's worth it.

Emily said...

What a great way to introduce healthy eating to the children. Start them young, they say.

Emily said...

What a great way to introduce healthy eating to the children. Start them young, they say.

Miera Nadhirah Tan said...

Handsome young CEO with a great mindset... and I guess it is good to be able to teach our kids how to eat clean..

cindyrina said...

BMS organics always my favourite place. I love their restaurant too. The food delicious!

Aliza Sara said...

I like the fact that they're encouraging kids to be healthy from an early age. BMS looks really friendly to consider the kids needs too :)

Sebrinah Yeo said...

So cute Po the Panda! I saw this range at Sunway last weekend but I only wanted to get the oatmilk for my son hehe

GengQian said...

such a cute name for a campaign! and it stays in my mind as well. HAHA!

LeeYing C said...

seem a good event for the kids! anyway cute backpack :D

Selina Ooi said...

I like Po, cute panda so very much! Kids can do healthy food ;) Do you bring your kid to play with Po, panda? hehe

Sharon Lee said...

Kungfu Panda is here, so cute! I love the Bagpack with the healthy set! Another good choice of giving kids a healthy meal a head =D

Miriam Goh said...

Ah PO! I really like eating at BMS Organics. Great healthy food and great initiative to encourage kids to eat healthily too

Sunshine Kelly said...

The backpack for the kids is so adorable and bright. Healthy eating should start from young.

StefanieandAdam said...

PO is so cute! That looks like a really healthy and delicious place to visit

kakalina wak said...

Don't know PO was heading to setia walk.
Otherwise will bring my nieces go there. :)

RainbowDiaries Website said...

Parents must ensure that their kids are eating healthy. Thanks for sharing about this brand. Looks great!

Leona Lim said...

it's really healthy food, i bought some for my kids before

Mumsand Babies said...

Good way to introduce kids to a healthy living and making them part of it.

Shereena Gill said...

What a lovely set of packages on organic products for kids. This is definitely of my interest. Thanks for sharing!

Betty Liew siaw fan said...

BMS is a good product and suitable to be consume by kids. I love the program that BMS products.