Just the other day, I was at the World Cup edition Test Drive Kia on Tour roadshow held at Suria KLCC. It went on for a week from May 16th to May 21st with the finale being a lucky draw for the final two tickets to watch and experience FIFA World Cup live in Brazil. This was part of the "World Cup Rocks with Kia" campaign.
|World Cup Rocks With Kia On Tour 2014 @ Suria KLCC|
Arriving at the venue, being located the centre court of the ever popular Suria KLCC, it was already packed with people. There were fun and games in the football-themed atmosphere at the roadshows, with Kia models such as Kia Cerato 2.0 and 1.6, Picanto, Rio, Optima K5, Sorento and Sportage on display and available for test drives
World Cup Rocks With Kia - 2 The Test Drive Kia on Tour roadshows kicked off in March this year to celebrate the advent of the greatest sports event of the year, and to highlight Kia’s global partnership with FIFA World Cup.
|Kia Models, both the automobile and the ladies.|
A short information sharing is in order. The first roadshow was held at Queensbay Mall in Penang from March 6 to 9, followed by a stopover in Damansara, at The Curve from March 16 to 19 before Kia took the southern region by storm at KSL City Johor Bahru from April 4 to 6. I was at the last leg of the roadshow in Suria KLCC following the highly successful tours for this world cup roadshow edition.
|One of the many Kia models on display at KLCC, the Kia Cerato|
Coming back to the "World Cup Rocks with Kia" campaign, I realized then that one lucky winner will walk away with 2 tickets to Brazil complete with flight tickets, accommodation, tickets to World Cup match and a city tour. How cool is that? The entries to the contest, 6,140 in total, came from the four Test Drive Kia on Tour roadshows where visitors who test drove or booked qualified to participate and stood a chance win the grand prize.
|Lucky draw by Naza Kia Malaysia’s Chief Operating Officer, Datuk Hafiz Syed Abu Bakar|
|And the lucky winner is chosen!|
The lucky draw for the winner was picked by Naza Kia Malaysia’s Chief Operating Officer, Datuk Hafiz Syed Abu Bakar, at the final World Cup edition Test Drive Kia on Tour roadshow held at Suria KLCC. Congratulations to the winner Lee Fee Mei from Petaling Jaya, Selangor! Now I was beside myself with jealousy at that point, kicking myself for not joining the contest earlier.
|A group picture with the VIPs is in order|
Datuk Hafiz Syed Abu Bakar, Chief Operating Officer of Naza Kia Malaysia said the company sees the global partnership with FIFA World Cup as a great opportunity to deliver the excitement of the brand to football-mad fellow Malaysians.
|My next car, the Kia Optima|
“Through our global partnership with FIFA World Cup, we are able to extend extraordinary opportunities and experiences to our fellow Malaysians. This is part of Kia’s legacy to continuously surprise and excite customers and the communities around it, not just through the cars but through the promise of the brand,” said Datuk Hafiz Syed Abu Bakar.
|Here's me taking the chance to snap a picture with the KIA World Cup mascot|
Staying on after the announcement of the winner, we got to catch a short football juggling performance by a couple of skillful lads. There they were showing off some nifty football handling skills amidst high spirited World Cup music.
|We were treated to a short football action and performance|
3 Test Drive Kia on Tour sits under Naza Kia Malaysia’s “World Cup Rocks with Kia” campaign which gave ten lucky Malaysians the opportunity to win all-expenses-paid trips to Brazil to watch the FIFA World Cup.
Other initiatives under this campaign include Fuleco Friend Search (2 tickets won) and Champs to Rio (6 tickets won) and Cheer to Kia, a roving viewing party. Those interested in getting more information on this and other exciting FIFA World Cup initiatives by Naza Kia Malaysia can log on to www.kia.com or www.facebook.com/kiamalaysia.