Danone Dumex, a brand name familiar to most in Malaysia recently launched their latest product range, the Mamil All 'n One over at Kidzania. A specialist in child nutrition and a manufacturer and marketer of a range of innovative science-based and proven child nutrition products, I was more than delighted to attend the launch event to find out more.
|Danone Dumex Mamil All 'n One Launched|
Danone Dumex Introduces Dumex Mamil All 'n One
Date: Tuesday, 26 February 2013
Venue: Theatre, KidZania Kuala Lumpur
A winner of numerous awards including the 2008 Effie Award Malaysia for its ‘Ezy on Toddler’s Tummy’ Campaign and named the Best Brand - Growing Up Milk for two consecutive years at The BrandLaureate 2008/2009 and 2009/2010, Danone Dumex is part of DANONE, a Fortune 500 company and one of the most successful health food companies in the world.
|The venue, KidZania Kuala Lumpur, a haven for kids|
My first time to KidZania even after hearing about how great it is, I was pretty impressed by the place. It's where every kid should go to, for a chance to experience adult life, the fun way. We have miniature kid sized buildings of everything an adult would do. Interesting indeed, I would definitely bring baby Martin over once he is of age.
|Mummy bloggers Merryn and Ling cheery and all|
Did you know nine out of 10 growing-up children in Malaysia are lacking a balanced diet, which means they are not consuming the five key food groups in the right proportions? Well, I did not, and it was interesting to find out at the Dumex Mamil All 'n One launch. Most do not consume enough fruits and vegetables and are deficient in micronutrients such as vitamins A, D and calcium. They also have excess in protein and fat intakes.
|Beautiful children bringing out the cards signifying the 5 key food groups found in Dumex Mamil All 'n One|
These are the findings from a recent Dietary Study which was conducted by Universiti Putra Malaysia (UPM) and International Medical University (IMU), with the support of Danone Dumex (Malaysia) Sdn Bhd (Danone Dumex) and the Dumex Sciences Institute on the nutritional status of Malaysian children aged between 1 and 10 years old. Executed in the Klang Valley in 2012, the study looked at children in three age groups; 1 to 3 years old, 4 to 6 years old and 7 to 10 years old, from three different socio-economic classes with a racial distribution in line with the national composition.
|A presentation by Yvonne Tee, the Head of Scientific & Nutrition, R&D Danone Dumex (M) Sdn Bhd|
Designed to address the nutritional gap among children, Dumex Mamil All ‘n One contains 30 nutritional ingredients such as LcFOs, vitamins, minerals and fruits and vegetable extracts as well as 20 essential nutrients including DHA, protein, calcium and zinc.
In line with all Dumex recipes, the formulation is sucrose free and has a winning taste amongst children, with a hint of Blackcurrant. Additionally, Dumex Mamil All ‘n One is formulated with reference to the Malaysian Recommended Nutrient Intakes (RNI) and is in accordance with Malaysian children’s nutritional needs.
|Ms Toni Brendish, Managing Director of Danone Dumex (M) Sdn Bhd addressing the floor|
According to Ms Toni Brendish, Managing Director of Danone Dumex (Malaysia) Sdn Bhd, “In essence, the study shows that most Malaysian children are not consuming a diet that comprises the right amount of nutrients from all the five food groups, namely fruits and vegetables, carbohydrates, protein, dairy, and fats.
|Christiaan Uittenbosch, Marketing Manager of Dumex Mamil Range at the launch|
“In line with our vision to spearhead nutrition for healthier Malaysian children, we are committed to continuously innovate and upgrade our products to provide Malaysian children with the right nutrition for their growing-up years. And this is where Dumex Mamil All ‘n One comes in. Dumex Mamil All ‘n One™ is specially formulated with nutrients from all the five food groups to help Malaysian children develop to their full potential.”
|Everyone got the chance to query the good folks from Danone Dumex on their latest product|
There you have it, an "all in one" milk which can cater to all 5 food groups for our lovely kids. We got to taste the Dumex Mamil All N One milk as well at the launch, and I must say, there is a slight hint of fruity taste to the milk, one which kids may really like. Available at all leading supermakets and hypermarkets nationwide, Dumex Mamil All ‘n One is priced at RM42.70 (Step 3, 500g), RM72.90 (Step 3, 900g), RM38.90 (Step 4, 500g) and RM65.80 (Step 4, 900g).
For more information, do log on to http://www.dumex.com.my/our_products/mamil_all_in_one or call Danone Dumex Careline at 1800 38 1038.