Carlsberg's Chinese New Year Ang Pao Campaign

This would serve as a short post to share on Carlsberg's latest CNY festive promotion. As a brand that prides itself for staying true to Chinese traditions for the Lunar New Year celebrations, Carlsberg is ringing in the Year of the Snake by spreading prosperity and abundance with the ang pow. But these are no ordinary ang pows as Carlsberg consumers are beginning to discover. Since the promotion began on the 24th of December last year, there have been 31 lucky winners of tier one ang pows worth RM11,888 each.

Massive cash and giveaways worth RM6.8 million up for grabs for Carlsberg consumers this Chinese New Year.
Massive cash and giveaways worth RM6.8 million up for grabs for Carlsberg consumers this Chinese New Year.

The massive ang pow giveaways are part of a RM6.8 million consumer redemption promotion, making this the biggest Carlsberg Chinese New Year campaign ever. With 756 ang pows up for grabs, the promotion has already put huge smiles on the faces of close to 100 lucky Carlsberg consumers.

Khoo Siew Bee, 27, picked up a tier one ang pow after opening just one bottle of Carlsberg when she was out with friends in Kuchai Lama. Khoo has insisted that the ang pow be divided between the friends who were with her when she won. She said, “I wouldn’t even know about the promotion if a friend hadn’t told me to check my bottle cap. And since we were all drinking Carlsberg, in true Chinese New Year spirit, the cash should be shared equally.”

Khoo Siew Bee, the first lucky winner to take home the RM11,888 big ang pow from Carlsberg’s Chinese New Year 2013 consumer promotion
Khoo Siew Bee, the first lucky winner to take home the RM11,888 big ang pow from Carlsberg’s Chinese New Year 2013 consumer promotion

Joining Khoo is Chong Chee Haw, 35, who also managed to get an ang pow worth RM11,888. Chong, who says that Carlsberg is his more preferred choice of beer, was enjoying a cold Carlsberg at the comfort of his own home when he discovered that he had won. Chong said, “I am extremely grateful to Carlsberg for such a generous ang pow. This is a great way to start the year.”

Carlsberg, Malaysia’s most preferred beer brand, has also given away 63 tier two ang pows worth RM1,188 each, during its Chinese New Year promotion. Soren Ravn, Managing Director of Carlsberg Malaysia, said, “The ancient tradition of giving and receiving red packets during Chinese New Year has survived through the centuries for one good reason. Everyone loves getting the ang pow!

Consumers just have to purchase one big (640ml) bottle of Carlsberg or Danish Royal Stout or Asahi Super Dry at food courts, coffee shops, and hawker centres located across Peninsular and East Malaysia to participate in the redemption promotion,. Consumers can check the bottle cap liner to find out what they’ve won.

To redeem the RM11,888 and RM1,188 ang pows, consumers with the ‘CNY1’ or ‘CNY2’ bottle cap liners can call 1800-88-1847 and answer one simple question.  Those with ‘CNY3’ and ‘CNY’ bottle caps can redeem their gifts immediately at participating outlets. Consumers who find ‘CNY3’ on the bottle cap liner can redeem a big bottle of Carlsberg, while those who collect six ‘CNY’ bottle cap liners from Carlsberg, Asahi Super Dry or Danish Royal Stout will receive a deck of Chinese New Year themed playing cards that comes in two collectible designs. The Carlsberg redemption promotion will continue until February 24, 2013 or while stocks last. 

Carlsberg is not stopping at the redemption promotion to ensure consumers have an auspicious and festive start to the Lunar New Year. Beginning January the Carlsberg ‘Tree of Abundance’ road show, also called the ‘Golden Entourage’, will be travelling to selected locations across Peninsular Malaysia, with eight Fook Gods and lion dance performances. Consumers can expect to win more ang pows and other giveaways at the road show locations.

For more information on the Carlsberg road show, redemption promotion and other festive activities, one can visit or

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Happy walker said...

wah, carlsberg cny pack~ huat ah!

suituapui said...

Got big ang pao for me? Come, I test you my bank account number - you can transfer to me online. Easy peasy.... Papa now, must give ang pao this year - don't be so kiam siap now! Hehehehehehe!!!!!

Anne Lee said...

haha, why not you give me ang pau. just kidding. :)

Anonymous said...
This comment has been removed by a blog administrator.
suituapui said...

Good grief!!! You have so many spam comments!!!!!

Isaac Tan said...

STP, thanks for the headsup oh. Sorry haven't been actively checking lately ><