New Lexus LS Luxury Sedan Launch Event

Car launch events, especially high-end luxury ones are a rarity for me, so I was pretty psyched up when invited to check out the all-new Lexus LS Luxury Sedan Launching over at Lexus Centre in Mutiara Damansara a couple of days back. Announced by Lexus Malaysia, a division of UMW Toyota Motor, their latest flagship model was unveiled re-iterating Lexus' commitment to the luxury saloon market. 

New Lexus LS Luxury Sedan Launch Event

The New Lexus LS Media Launch

Date: Tuesday, 23rd Oct 2012

Venue: Lexus Centre, Mutiara Damansara

"Hailed as the ultimate in refinement and luxury, the LS is in a class of its own in a market dominated by European marques and is widely regarded as the ultimate Japanese luxury saloon."

"The Lexus LS was first introduced in Malaysia in December 2006 and has since gone on to be the luxury car of choice for those looking for the finest things in life of hand-made luxury and sophistication. In view of that, the Lexus LS has impressed industry leaders looking for a prestigious brand that radiates exclusivity and craftsmanship, not to mention unparalleled luxury which the LS has come to be naturally associated with."

We saw the unveiling of the Lexus LS460L

 

Arriving at the venue, it was my first time stepping inside Lexus Centre, a showroom with an attached service centre. I was pretty impressed by the luxurious decor of the place, and those comfy sofas meant for the waiting customers were indeed a plus point. The crowd consisting of VIPs, media and invited guests were already crowding around the area, being served with rather nice finger food before the launch. 

Beautiful Lexus ladies welcoming us into the Lexus Centre

The bold and dynamic design lines give the LS a sportier presence over its predecessor, effectively opening up the LS to an entirely new market that yearns for cars that are both luxurious and sporty to drive. You just have to be there to appreciate the beauty of the Lexus LS Luxur Sedan. The new Lexus LS features a host of meticulous technological improvements over its predecessor but the most prominent difference would be its design. The new LS also feature Lexus’ new design philosophy called the L-finesse as well as the signature spindle grille.

Check out the front of the Lexus LS460L

I love these 19 inch rims, wrapped by top of the range tyres

The interior has also been updated according to Lexus new design philosophy and now features a clean, elegant dashboard that emphasises on the overall roominess of the interior.I had the opportunity to sit inside, touching every part of the interior to feel the material, and my, it felt good. 

Interior of the Lexus LS 460L

First introduced in the GS, the new dashboard is divided into two distinct zones; an upper display zone with the ultra-wide 12.3 inch LCD multi-display screen, the industry’s largest. And a lower operation zone, which allows access to system controls such as the second generation of Lexus’ award winning Remote Touch Interface (RTI).

The new rear combination lamp design

Also of note is the new rear combination lamp design. Along with reducing the lamp height, a line has
been introduced connecting the lamp with the license plate garnish, emphasizing a wide look. LEDs
are used for all the elements and the newly-developed 3D crystal light guide is adopted which creates
the L-shape that forms the Lexus identity.

The all new Lexus LS460L, retailing at a cool RM859,448 OTR without insurance

Reaching out to drivers who prefer a balance of refinement and a sporting characteristic, the new LS also features five different driving modes to cater to the driver’s mood. These modes are ECO, NORMAL, COMFORT, SPORT S and SPORT S+. These modes work with the Frequency Adaptive Damping (FAD) shock absorbers as well as the Adaptive Variable Suspension (AVS) air suspension system to control pitch and bounce rates for an even flatter, road hugging ride or a more supple ride if the driver so wishes, all available at fingertip by simply turning a knob.

"The new Lexus LS is now available in four different models. The LS 460 which is priced at RM 788,000, the LS 460 F SPORT is priced at RM 818,000, the long wheel base LS 460L which is priced at RM 878,000, and the top of the line LS 600h L which is priced at RM 1,068,000."