Did you know Timberland have their own range of watches now? Well I did not actually, not until I was invited for their latest Timberland Watch Collection event over at Zouk KL last week. I've always associated Timberland, the brand with really solid and good quality shoes and apparels, so I did not expect any less from their watches.
|Latest Timberland Watch Collection|
"Timberland, a leading outdoor footwear and apparel company, announced that it has entered into a licensing agreement with PT Far East (PTFE), a vertically integrated watch specialist covering brands such as Police, Aigner, Escada, Swiss Military and Roamer. Under the agreement, PTFE will design, manufacture, market and distribute Timberland branded watches globally - driving the expansion of Timberland's watch business on a global scale. PTFE has developed a new collection of watches for Spring 2012 that merges innovative technology with Timberland's authentic outdoor heritage"
|New Timberland watches were given out that day|
So there I was feeling rather excited and all at the sight of all these good looking Timberland watches. Timberland actually managed to transform Zouk from an indoor club into an "outdoor" venue with the decor and all. There were some celebrities invited as well, which made the event cooler. We were all there to witness the models parading Timberland's latest watch collection as well as learning what they have to offer.
|Happy to meet an old time schoolmate, Terrence who so happens to be HOT TV2 host|
"The collection was unveiled at the Baselworld Watch and Jewelry Show in March 2012, and included premium offerings for both men and women across casual and performance categories. Products will be distributed through specialized watch retailers, major department stores, travel retail and in Timberland stores worldwide"
|More shots of Timberland's latest watch collection|
"For this season, Timberland merges innovative technology with its authentic outdoor heritage to equip outdoor enthusiasts for all of their adventures on land and water. From hiking to mountain biking and boating, Timberland provides the gear men and women seek to maintain their active lifestyles all season long"
|Some of the watches look real rugged, ready for the outdoors|
All of the three-hand watches, multifunction watches and chronographs within their collection are equipped with quartz movements, stainless steel cases and mineral glass with a sapphire coating to ensure durability. All their watches also have these unique leather straps that are made with tanned leather in neutral tones and nature inspired materials. Comfortable is an understatement here.
|Beautiful and handsome models parading the watches|
|Looking good there with their Timberland watches|
"PTFE, as the licensed partner for Timberland watches, announces the appointment of Aura Concept Sdn Bhd as the newly appointed distributor for the Malaysian market, who shall distribute the watches through its established dealer network and its own retail stores."
|Local invited celebrities showing off their new Timberland watches|
|Hey, these ladies are excited over their Timberland watches, do you feel excited too?|
Overall, it was a rather cool event, one of my few watch launches which I had the opportunity to partake in. It was definately a new experience for me, very similar to the few fashion launches I have attended except instead of parading the new apparels, here we got to ogle at the new watches. I left the event rather happy this round, because on top of gaining the experience, sights, and sounds, Timberland was really generous and gave out their latest watches as door gifts too! Thank you Timberland.
|My door gift, a rather rugged looking Timberland piece (Hookset range)|
Timberland, a wholly owned subsidiary of VF Corporation, is a global leader in the design, engineering and marketing of premium- quality footwear, apparel and accessories for consumers who value the outdoors and their time in it. Timberland markets products under the Timberland, Timberland PRO, Mountain Athletics, and Timberland Boot Company brands, al of which offer quality workmanship and detailing and are built to withstand the elements of nature.