11Street Launches 'Shop The World' - International Online Shopping Campaign

11Street Launches 'Shop The World' - International Online Shopping Campaign


There I was at another 11Street event, this time to witness the launch of its international online shopping event campaign – ‘Shop The World’. Shop the world? Now that's a pretty big word, but considering the fact that 11Street aims to bring to consumers millions of internationally-branded products especially from countries such as China, Japan, Korea, Taiwan and USA, it's not impossible after all! 

11Street Launches 'Shop The World' - International Online Shopping Campaign
11Street Launches 'Shop The World' - International Online Shopping Campaign

‘Shop The World’ campaign is 11street’s brainchild


‘Shop The World’ campaign is 11street’s brainchild, to satiate the growing consumers’ demands for greater product variety and renowned global brands online with enticing deals and promotions. 

“Today, 11street has close to 10 million products listed on our platform and as a matter of fact, more than half of them are popular cross-border products and international brands. As one of the leading e-commerce platforms in Malaysia, we want consumers to be able to shop the world without needing to leave the country. To do this, we have struck up partnerships with popular global names. Through these partnerships we have ramped up our offerings for the benefit of our consumers,” says Wong Siew Lai, Vice President of Marketing Communications. 

Laneige products at the launch event
Laneige products at the launch event 
Mamypoko too!
Mamypoko too!


The campaign will see synergies between 11street and three leading global e-commerce players – its parent company, 11street Korea; UiTOX from Taiwan; and WorldFront from Australia, which brings with it a large variety of popular overseas products. 

What is WorldFront?


WorldFront is global e-commerce player with fulfillment centres across three countries – United Kingdom (UK), USA, and New Zealand. WorldFront also owns and operates the largest online marketplace in New Zealand and Australia. Established in 2004, and now with over 23 million products across a diverse range of categories, WorldFront has established itself as the leading product supplier to marketplaces across the world.

Ben Powles, CEO of WorldFront shares: 

“We have over 1 million products including many bestselling brands across all of 11street’s categories available for this campaign, and we pledge to increase our product count on 11street to 3 million by mid-2017. We aim to break the geographical barrier and give all Malaysians access to the best products from across the world by leveraging 11street’s ‘Shop The World’ campaign,” Powles shares.  

Shop the World at 11Street: Coleman
Shop the World at 11Street: Coleman


Kick starting from 11 March, the ‘Shop The World’ campaign will see 11street offering promotions on international products and global brands at up to 99% discounts and free overseas shipping for selected items, on top of giving away total RM1million worth of petrol vouchers for consumer purchasing items from the campaign listings, as a bonus to encourage more consumers to shop online, save cost and manage rising costs of living. 

Exclusive Pre-orders and Irresistible Deals Available. It’s So Easy, Click-Click Saja! 


Also taking part in the campaign are established global brands such as Coleman, Laneige, MamyPoko, MSI, Philips AVENT and Primer Group (the local distributor of International fashion labels such as Flossy, Jansport, Native, and Outdoor Products) making the ‘Shop The World’ campaign a truly holistic one, and positioning 11street as a global marketplace galore with bundled promotions, shocking discounts only available on the platform, and exclusive pre-orders for the most anticipated gadgets coming to town.   

MSI Laptops
MSI Laptops
Exclusive pre-order from MSI on 11Street, for the Camo Squad Limited Edition
Exclusive pre-order from MSI on 11Street, for the Camo Squad Limited Edition

Galore of RM1million Worth of Petrol Vouchers


The ‘Shop The World’ campaign comes with a shopping bonus in the form of petrol vouchers up for grabs. In view of rising petrol prices, 11street is going the extra mile, by offering RM10 worth of petrol voucher for every RM100 spent on products and brands registered under the ‘Shop The World’ campaign.

The ‘Shop The World’ campaign will run from 11 March to 18 April, encompassing deals that will see consumers through upcoming festive periods. 

For more information on the ‘Shop The World’ campaign on 11street, remember to check out their site at http://bit.ly/shoptheworld11street.

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