B Infinite Launched By Berjaya Corporation In Malaysia

B Infinite Launched By Berjaya Corporation In Malaysia


I was at the B Infinite media launch the other day over at Berjaya Times Square. It was a good day, where we learnt about the new members rewards program that builds on the success of BCARD. Yes, it's replacing that BCARD we have all come to know. The launch of B Infinite reveals enhanced capabilities for the rewards program that ‘gives more than just rewards’. With the introduction of mobile payment, mobile powered consumers on the B Infinite rewards program now possess greater control and convenience over their own rewarding experience.

B Infinite Launched By Berjaya Corporation In Malaysia
B Infinite Launched By Berjaya Corporation In Malaysia



B Infinite builds on the success of BCARD, a member rewards program that quickly found success from its launch in 2011. To date, the program counts more than 5 million members, 80 merchants and over 4000 stores nationwide as part of its network.

The success of B Infinite also lies in its multi-faceted capabilities: functioning as a mobile marketing platform to find out about the latest merchant flash deals, payment gateway and redemption service for its members. 

The Possibilities are now Infinite!
The Possibilities are now Infinite!


Leaping From Plastic To Digital


B Infinite is a key innovation from Berjaya Corporation in the digital mobile space. The mission of Berjaya Corporation is to create value through technological innovation and data-driven initiatives, and B Infinite exemplifies this mission: by evolving from a plastic card to a digital app, and from reward points to mobile payment.

“The launch of B Infinite is a prime example of the group wide transformation story that is taking place at Berjaya Corporation now. We want to enhance our brick-and-mortar businesses with digital capabilities to meet the needs of mobile-powered consumers for today and the future. We believe that this will pave the way for Berjaya Corporation’s sustained growth,” said Dato’ Sri Robin Tan, CEO of Berjaya Corporation Berhad at the media launch of B Infinite.

Ruby and I, having fun with the B Infinite mobile application
Ruby and I, having fun with the B Infinite mobile application

For Those ‘I Want It Now’ Moments


B Infinite members can perform a partial redemption comprising of reward points and mobile payment for instore merchant purchases. This means that those ‘I want it and I want it now’ consumer moments can now be fulfilled in one frictionless transaction. And with the new mobile payment it gets even easier to use either reward points or charge to your card for transactions. 

Points anywhere, Rewards everywhere
Points anywhere, Rewards everywhere

Frictionless Transactions on B Infinite


Underpinning the success of the enhanced B Infinite rewards network is the partnership between leading technology partners Mastercard and Wirecard. Mobile payment is a key driver of m-commerce and the collaboration of two technology giants in the field of mobile payment will ensure frictionless transactions for both B Infinite merchants and members.

Enabling frictionless transactions will allow B infinite merchants such as Caltex, Chatime, Qualitas group, Berjaya Hotel group, Starbucks, 7Eleven, Lazada, Umobile, Kenny Rogers, and 11 Street to enhance their customer experience both online and offline, in stores.

Won myself a Samsung Gear VR from the B Infinite online Big Sale
Won myself a Samsung Gear VR from the B Infinite online Big Sale 

B Infinite On Your Mobile 


Consumers can join the B Infinite rewards program now by downloading the B Infinite app from the Google Play Store for Android users and the ITunes App Store for IOS users.

In conjunction with the launch, consumers can look forward to Flash Deals starting from 100 BPoints when they download the B Infinite App as well as in the year ahead, from January 2017 onwards. To find out more about the B Infinite rewards program, log on to www.binfinite.com.my



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