'My Hero-Scar' Campaign by Hiruscar & Hiruscar Kids

Hiruscar and Hiruscar Kids


Just recently I was introduced to this scar care brand, Hiruscar & Hiruscar Kids. The brand launched their 'My Hero-Scar' campaign recently to raise awareness among parents on the importance of outdoor play time for children’s physical and psychological development. Frankly, it's my first time chancing upon this brand. In fact I didn't even know there would be a product to treat scars in children. Interesting, read on below on their campaign. 

Hiruscar Kids
Hiruscar Kids



What An Interesting Concept


At the media launch, we were introduced to the brand itself, Hiruscar. Hiruscar and Hiruscar Kids offer an efficient and convenient solution to make sure adults and children don’t keep scars but only good memories from their outdoor activities. The Hero-Scar campaign aims at encouraging parents to allow their children to explore and enjoy outdoor activities without worrying their little ones getting permanent scars from bruises and scrapes as long as it is treated properly with the right scar care product. 

My Hero-Scar Media Launch
My Hero-Scar Media Launch

The gist of the activities were to bring home a message that children are very active and may fall and sustain from injuries while they are playing outdoors. Instead of protecting your children at all times and preventing them to participate in any outdoor activities, parents should let children be children – allow them to be adventurous because it is part of growing up. Interesting concept, let them tumble and fall, there's Hiruscar for everything else. 


Dr. M.S Priyadarshini, industrial and organizational psycologist and Ms. Pang Koon Yin, Senior Manager, Consumer Health Lead, Marketing Management, Consumer Health of DKSH Malaysia Sdn Bhd. officially launch the ‘My Hero-Scar’ campaign
Dr. M.S Priyadarshini, industrial and organizational psycologist and Ms. Pang Koon Yin, Senior Manager, Consumer Health Lead, Marketing Management, Consumer Health of DKSH Malaysia Sdn Bhd. officially launch the ‘My Hero-Scar’ campaign


Hiruscar and Hiruscar Kids offer an efficient and convenient solution to make sure adults and children don’t keep scars but only good memories from their outdoor activities. Ultimately, ‘My Hero-Scar’ campaign aims to provide parents the assurance that while children can be active and adventurous, they do not have to worry about children’s scars as they are well taken care with Hiruscar and Hiruscar Kids,” said Koon Yin Pang, Senior Manager, Consumer Health Lead, Marketing Management, Consumer Health of DKSH Malaysia Sdn Bhd.

Hiruscar Gel - Skin Care Gel For Scars
Hiruscar Gel - Skin Care Gel For Scars


Dr M.S. Priyadarshini, an industrial and organizational psychologist who is also a life skills development trainer explained that “Outdoor activities have important physical and psychological advantages on a child’s development. They stimulate for example a faster brain development. Children that play more outdoors are prone to be more active and hence less likely to be overweight while growing up. Besides, they become better learners, socialize more through group play and will therefore later on be more capable of connecting to others. ,  ”

Therefore, the launch of ‘My-Hero Scar’ campaign is timely and useful to reach out to Malaysians to help them learn and treat wounds and scars effectively.

The fun treasure hunt during the launch of the ‘My Hero-Scar’ campaign creates nice family memories and strengthens the bond between parents and their kids.
The fun treasure hunt during the launch of the ‘My Hero-Scar’ campaign creates nice family memories and strengthens the bond between parents and their kids. 


It does not take much to have minor wounds and scrapes. A trip over the stairs, mishandle a kitchen knife, small burns or any other life events can leave small or large scars. Most of us have one or even more scars to remind us of such situation. It is something common and Malaysians should be informed that they can overcome scarring with treatment and by using the right scar care product. Hence, we have Hiruscar Kids! 

To find out more about the ‘My Hero-Scar campaign, remember to visit Hiruscar official Facebook page at www.facebook.com/Hiruscar.Gel.Malaysia or log on to Hiruscar official webpage at www.hiruscar.com.my





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2 comments :

  1. I love this Hiruscar brand. Used to use this. Glad they now come out with Kids version.

    ReplyDelete
  2. Yes, kids need to explore the world and let their scars toughen them up. Thanks Hiruscar

    ReplyDelete

Always appreciate the comments. Thanks!

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