MBO Cinemas and St Johns Ambulance Malaysia Nationwide Blood Donation Campaign 2016

MBO Cinemas x St John Ambulance - Blood Donation Drive 3.0


I can't believe it has already been two years since I wrote about this huge nationwide blood donation campaign by MBO Cinemas and St Johns Ambulance Malaysia. MBO Cinemas is continuing its third annual partnership with St John Ambulance of Malaysia to host a blood donation drive to contribute to the National Blood Centre (PDN). Organisers are expecting to reach the target of 5,000 pints of blood at this event, fondly known as Blood Donation Drive 3.0. Good efforts like these are to be shared, so do read on below on how to contribute.


MBO Cinemas and St Johns Ambulance Malaysia Nationwide Blood Donation Campaign 2016
MBO Cinemas and St Johns Ambulance Malaysia Nationwide Blood Donation Campaign 2016




Taking place at 25 locations of MBO Cinemas nationwide from 12pm to 6pm on 5-6 August in Kedah and Johore plus 6-7 August for the rest of Malaysia, trained personnel from St John Ambulance of Malaysia will be on hand to assist the staff from PDN.

Apart from saving lives, blood donors will have additional reasons to participate as they will receive a goodie bag which consist of a free cinema ticket, MBO Cinemas movie merchandises, food, drinks and pharmaceutical gifts from our generous partners.


Facts On Donating Blood


Facts On Donating Blood
Facts On Donating Blood

In conjunction with all these efforts, a teeth-in-cheek promotional video has been created that will be aired in all 26 MBO cinemas, starring Taring returning for the second time now all grownup, several weeks in advance to promote the Blood Donation Drive 3.0 to the audiences and create enthusiasm while taking away the fear and phobia associated with donating blood. Watch the video below!



Last year's 2015 Blood Donation Campaign


In 2015, MBO Cinemas and St John Ambulance of Malaysia collaborated together and collected 4,052 pints of life-saving blood which is almost quadruple the 2014 collection of 1,065 pints. Under the tagline “1 Pint Saves 3 Lives”, these donations from two years alone have already saved more than 15,000 lives.

Dr Noryati bt Abu Amin, Director of National Blood Centre, Mr Lim Eng Hee, CEO of MBO Cinemas and Dato' Yeo Kim Thong, National Secretary General of St John Ambulance of Malaysia sharing on BDD3.0 with the media
Dr Noryati bt Abu Amin, Director of National Blood Centre, Mr Lim Eng Hee, CEO of MBO Cinemas and Dato' Yeo Kim Thong, National Secretary General of St John Ambulance of Malaysia sharing on BDD3.0 with the media


Mr Lim Eng Hee, CEO of MBO Cinemas said: " With this engaging charitable endeavour, MBO Cinemas hopes to further stamp our presence in the community, together with our core values of fun and entertaining, and yet a meaningful community work.

“This event will be a quintessential way of bringing people together under the banner of a common cause, promoting a sense of contribution and responsibility that in turn makes us all better human beings."

MBO Cinemas Donates RM10,000 To St. John Ambulance Malaysia


MBO Cinemas CEO Mr Lim Eng Hee (left) presenting the RM10,000 contribution to National Secretary General of St John Ambulance of Malaysia Dato' Yeo Kim Thong​​
MBO Cinemas CEO Mr Lim Eng Hee (left) presenting the RM10,000 contribution to National Secretary General of St John Ambulance of Malaysia Dato' Yeo Kim Thong​​

In return of St. John Ambulance continuous support, MBO Cinemas will donate RM10,000 as a token of appreciation for their assistance in this nationwide blood donation campaign.

Regarding the blood donation drive, Dato' Yeo Kim Thong, National Secretary General of St John Ambulance of Malaysia stated that he was pleased to see corporations like MBO Cinemas taking an active interest in the communities and hoping that this effort will inspire more to come forward and contribute to the national aid causes, as it would not only help Malaysia at large but also boosts the confidence of the volunteers from St John Ambulance of  Malaysia.

Misconception On Blood Donation


Misconception On Blood Donation
Misconception On Donating Blood
                                                                       

At the campaign launch event, in attendance was Mr Cheah Chun Wai, MBO Cinemas Director of Marketing & Sales; Ms Mariam Yazmin El-Bacha, MBO Cinemas Director of Operations as well as representatives from sponsors including Etika Holdings Sdn Bhd, Newvos Sdn Bhd, Sonofax Sdn Bhd, Caring Pharmacy and brands such as Revive and Goodday Milk, V Plus, Boh, Cadbury, Darlie, Nando’s and Snekku.


One for the album
One for the album


Those who wish to be participate this blood donation campaign should generally weigh over 50kgs, are aged between 18 and 60, with general good health and have not been on antibiotics 1 week prior to the donation date. For more information on blood donor eligibility, kindly visit http://mbocinemas.com/blooddonation2016 . Let's do our part today!



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