Be A Part Of LEGO CITY Adventures

LEGO Malaysia unveiled the latest addition to its popular LEGO® CITY portfolio with the launch of LEGO CITY ADVENTURES – A World Inspired by Imagination at the GF Centre Atrium of Queensbay Mall in Penang. Scheduled from 10:30 am to 10:30 pm every day from 31 May 2016 to 12 June 2016, the activity offers LEGO® enthusiasts and young builders an opportunity to explore a land featuring real-life heroes centred on the two new subthemes of LEGO CITY: Volcano and Airport which will launch in June 2016.

Be A Part Of LEGO CITY Adventures
Be A Part Of LEGO CITY Adventures



The Launch of LEGO® CITY ADVENTURES
Date: 31 May 2016 to 12 June 2016
Time: 10:30 am to 10:30 pm every day
Venue: GF Centre Atrium of Queensbay Mall, Penang

A timeless classic, LEGO CITY allows young builders to build and role play with the everyday heroes they know and love. Aside from putting a build-and-play spotlight on real-life heroes, it is also packed with detailed models, exciting missions and humorous characters.

The LEGO City Adventures event at Queensbay Mall Penang
The LEGO City Adventures event at Queensbay Mall Penang


“The LEGO system of play empowers children to be creative, imaginative and innovative by building bricks to bring their creations to life. Our LEGO CITY franchise provides the ideal platform for creativity, imagination and play to thrive. Young builders have the freedom to exercise their imagination for endless hours of creative play and picture how life would be like in the LEGO® CITY universe if they had jobs in emergency services, airport, train, construction and civilian services,” said Dick Yoong, Country Manager of LEGO Malaysia. 

LEGO CITY Adventures, be there!

The Adventure


Builders will begin their LEGO CITY ADVENTURES journey by building their vehicle based on their intended mission – where they have the option to choose from four missions: police station, fire station, volcano explorer and airport. They can either play the role of police to catch thieves, be a fireman, dig lava out of the volcano or fill up the aircraft fuel before departing. With the completion of a minimum of 2 activities, children are entitled to a personalized certificate to be the hero of city adventures and a set of badges stickers to complete their mini passport.

We had fun assembling our LEGO City Prison Island today
We had fun assembling our LEGO City Prison Island today


In addition to the missions, visitors can also  meet mascots from the LEGO CITY universe as well as play exciting activities including building bricks with LEGO and exploring LEGO CITY missions in the digital world on iPads.

As a part of the LEGO CITY ADVENTURES event, LEGO will be hosting an activity called “Unleash your kid’s imagination”.  This limited period activity will require participants to leave a comment on the LEGO CITY ADVENTURES event post on LEGO’s official Facebook starting 25 May.

Participants can post a photo of any LEGO® CITY element built by their child with a caption not more than 30-words. The first 100 participants to bring their children to the LEGO CITY ADVENTURES event at the Queensbay Mall and present their post to the event crew have the opportunity to redeem a LEGO® mystery gift.

Martin and Karlson having so much fun!
Martin and Karlson having so much fun!
See what I built Dad!
See what I built Dad!


What’s Next


LEGO® Malaysia is on the lookout for the best LEGO CITY builder through the LEGO CITY ADVENTURES “Top Builders of the Month” nationwide contest. Taking place in July till October 2016, this contest will see children across the country using LEGO CITY bricks to build and complete the adventure shown on the LEGO store’s existing diorama display, and narrate their story using the ‘what happens in between’ storyline.  

Children can submit photos of their creation via LEGO.com/cityadventures and a Facebook post with #LEGOCityAdventuresMY and a 30-word story caption. The top builders winners will be selected monthly with the winning builds showcased in selected LEGO® stores and on LEGO.com/cityadventures

The public also would have the opportunity to be entitled to an attractive gift with the purchase promotion running from June to August in all participating stores. They can get free passport and sticker sets (6 sheets) with purchase of any LEGO CITY product worth RM50 and above.





Availability and Pricing

The  richly detailed building sets from LEGO CITY ADVENTURES is currently available at LEGO Certified Stores in Malaysia at The Curve in Mutiara Damansara, Bangsar Village, Empire Subang, IOI City Mall in Putrajaya, Setia City Mall and Queensbay Mall in Penang. They are also available at LEGOLAND Malaysia Resort, Toys “R” Us, Hamleys, AEON, Isetan, Parkson and Box of Bricks. The new collection is priced RM 24.90 onwards.

For more information on this event, please visit Queensbay Mall Facebook page at https://www.facebook.com/QueensbayMall/ and LEGO Certified Stores Facebook page at www.facebook.com/LEGOCertifiedStoreMalaysia. To find out more about LEGO CITY, please visit http://www.lego.com/en-us/city  

30 comments :

  1. I actually went there on last sunday with my son! he is very enjoy played with the lego !

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  2. OMG! The inner child in me is kicking with happiness that Lego came back with everything now. Have to practically restrain myself from buying anything Lego.

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  3. can i have some lego. Grace is a big fans of lego. Cant stop buying :(

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  4. This is nice!! I wish to have one!!

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  5. omg so cute. I remember when my cousins and i use to build our own lego fort!

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  6. I used to play lego when I was younger..those were the days where I was pro-builder...hehehhehe

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  7. My kids love to play with Lego bricks too. Let kids be creative.

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  8. Thanks for the sharing, I'm looking forward for it to come to northern region!

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  9. I grown up with lego, i think every kids mesti familiar dengan lego brick. hehehe

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  10. this is good info shall let dear know this. kids like Lego.

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  11. What a fantastic event this is for Lego fans, both children and adults. I remember playing with Lego blocks when I was a child. It was a big deal to own Lego last time and they were just plain blocks, nothing fancy like today.

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  12. I love Lego, I really do... it drives me mad when little pieces of lego go missing in a set like this, how do you ensure that they won't get lost?

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  13. Lego! Been playing lego since I was a kid. XD

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  14. Gosh! make me miss my childhood time. Your kids really having fun with it.

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  15. Looks like a lot of fun! My kids love lego..

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  16. Wow all these lego are really so cute! I use to love lego too, build houses and car. haha!

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  17. Wa... Missed something excited eh... Thanks for sharing.

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  18. wow nice. will pay a visit when i go back to penang next month. hope i will have a chance to catch them!

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  19. It's been a long time since i played lego haha! Wish i have a chance to visit there!

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  20. Lol... I would like to pretend that i still love legos but the last memory i have with it is when i was at my cousin's house baby sitting and I was chasing my cousin with room filled with lego. Lol. that's the moment i'll never forget because the bottom of my foot hurt so bad :D.

    Ps. Sorry for long comment.. I thought i should share my silly memory :D

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  21. I love to play lego when i was a kid!! i wan to play~~~

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  22. My sis loves lego very very much! Well. it was part of my childhood memory too.

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  23. Lego is not just for kids! I wish to play lego also la...

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  24. The kids were so cute while playing LEGO :)

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  25. This must be a heaven for the baby boy ~ Your son sure enjoy a lot~

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  26. Nowadays lego really got a lot of nice nice charactor and design! I want to play also!

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  27. My Kids love Lego. This looks like great fun for kids in Penang.

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  28. my kids are going to lego shop every weekend, that's how much they love legos, it's good to spread the love for all kids as it's one of the best toys ever

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  29. Lego is every kid's dream toy but every parents nightmare especially when stepping on them by accident lol

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  30. Now kids are very happy to see this. i also inform my family kids about this. Great! Thanks for your documents, its been golf watch reviews very helpful. Thanks again for sharing your information.

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Always appreciate the comments. Thanks!

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