LOVE FOOD HATE WASTE Alam Flora KL Bloggers Hunt 2016

Now here's a shoutout to an upcoming event happening this Wednesday, the 18th of May 2016. It involves a bunch of super active bloggers running around KL, all in the name of loving food and hating waste. As a proactive measure with the upcoming Ramadhan and fasting season this June, Alam Flora Sdn Bhd (Alam Flora) has initiated a Love Food Hate Waste campaign involving 16 prominent lifestyle and food bloggers. I'm excited for the event, but first let's go through what the whole campaign entails. 

LOVE FOOD HATE WASTE Alam Flora KL Bloggers Hunt 2016
LOVE FOOD HATE WASTE Alam Flora KL Bloggers Hunt 2016 



ALAM FLORA SDN BHD


Infographics showing how much food we throw away aka waste each day
Infographics showing how much food we throw away aka waste each day


With an aim to create awareness to the public on the right way store food, extend food lifespan, portioning and planning of food purchases in households, this Wednesday's LOVE FOOD HATE WASTE Alam Flora KL Bloggers Hunt 2016 will see us running around KL doing various activities. 

In conjunction with the campaign, the KL Bloggers Hunt 2016 will be held for the first time on 18th May 2016 with the starting point from Wisma DRB-Hicom in Glenmarie, Shah Alam and will move to Pasar Tani Taman Connaught, PPR Flat Taman Mulia, Bangsar and Putrajaya from 8am - 6pm.

A wefie during our briefing session last week. All hyped up for this upcoming event
A wefie during our briefing session last week. All hyped up for this upcoming event


In essence,  the #LOVEFOODHATEWASTE campaign is organised by the national waste disposal company, Alam Flora Sdn Bhd as part of their awareness programme to reduce food wastage in Malaysia. According to Alam Flora chief executive officer Mohd Zain Hassan about 15,000 tonnes of 33,000 tonnes of wastage is a result of food waste, and 60% from the food wastage is avoidable by knowing the right way to store, plan and portion the household’s usage. 

Do it right, appreciate your food, avoid WASTAGE!
Do it right, appreciate your food, avoid WASTAGE!
Supporting the cause, making sure my plate is "clean" after a meal.
Supporting the cause, making sure my plate is "clean" after a meal. 


“Social media has been recognised as a very effective tool to spread positive messages to the public. Alam Flora has chosen to leverage on this useful platform in making Love Food Hate Waste campaign viral, thus reducing food wastage that can potentially end up in our landfills. The success of reducing food wastage requires participation and effort from all levels of society, we hope to make a difference in our environment by organising this kind of event from time to time,” said Mohd Zain. 

I do believe and support the cause, as it is imperative that we do not waste our food. Our food get wasted when we throw it away, either because we prepared too much of it, or when it expire due to us not using it in time. This is really bad for the environment, so let's do our part in saving Mother Earth yes? 

All 16 bloggers are competing for a chance to win prizes worth up to RM4,000 in cash and vouchers with their best posts on various social media platforms. This means you must look out for my social media postings on Instagram and Facebook, and do support me! :) 





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About Isaac Tan
Thank you for reading this post. I hope you enjoyed reading this as much as I enjoyed writing it. My name is Isaac Tan and I cover mostly on lifestyle events with emphasis on happenings in Kuala Lumpur, food reviews, movies, tech and more. Subscribe to my feed and my facebook page. Do follow me on Twitter too at @isaactanjs , contact me via my email at isaac.tan@gmail.com

38 comments :

  1. Wah, plate so clean. Good for you, tummy happy & saving Mother Earth. :-)

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  2. this is a good campaign. jia yoh

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  3. Makan licin isaac .. Good ✌️

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  4. That's a good campaign. Sad to see how wasteful some people can be...especially at hotel buffets! So sinful!

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  5. Lets do it, isaac! Kita support #lovefoodhatewaste

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  6. Usaha yang sangat bagus dr Alam Flora

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  7. lets support the great campaign!

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  8. nak follow boleh
    Smile to Love Food
    Kill to Hate Waste

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  9. great job alam flora.. 100% support

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  10. Totally in support for this campaign! I cannot stand how so many people waste food daily. I myself prefer to either get a smaller portion or share it with friends to avoid wastage

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  11. very meaningful campaign!! don't waste food anymore!! this habits i always train my little kid!!

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  12. Wow... The prizes so attractive. Good luck to you, Isaac.

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  13. This is a good campaign, Alam Flora should carry it on, the food waste issue is really getting serious these day.

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  14. It's really meaningful event they have. It's a good thing that we shouldn't waste food as some people can't even have their proper meal per day. Really awesome campaign is all I can say.

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  15. This is such a great campaign! People should learn not to waste any food when some other couldn't even had one meal a day!

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  16. wow look at the amount of waste each of us creates every day! really need to rethink before throwing anything.

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  17. a very meaningful campaign...amazingly the most wastage of food does occur during the ramadhan month :( but hopefully it will be better this year...and damn..that's a extremely clean plate...good job!

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  18. What a meaningful campaign. Don't waste any foods! =X

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  19. This is a really meaningful event! Don't waste food but eat it all up =D

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  20. I agree.. do not cook so much .. just enough will do and eat it all up...

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  21. I really admire such campaign and it is good to instill these values in our kids not to waste any food.

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  22. for me i always hate to waste, if i eat i always clean up the plate like that too, great initiative

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  23. Should practice this, don't waste food.

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  24. Woah! U seems enjoyed the campaign so much hehe. Eat and dont waste food

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  25. I totally support this cause. There are so many who don't get food so wasting it is almost like a crime.

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  26. I agree. sometimes we take food too much during buffet and we end up not finishing it. what a waste

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  27. Save mother earth. Must finish up everything and don't waste food. :D

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  28. thumb up for this campaign!!! i hate wasting food!!!

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  29. My hubby is a stickler when it comes to making the plate is clean. Can't stand it when people over order and leave half their meals untouched :(

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  30. Yes, we should not waste food, great campaign from Alam Flora :)

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  31. i like this event so much! I always will eat finish with what i have taken. Take the food portion that you able finish ^^ *Support*

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  32. I feel this activities so meaningful and it helps to spread a good message to all of us not to waste any food.

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  33. Good effort on the launch of this campaign! Too much wastages in the landfill already! This is a good event to promote good eating habits also! Will definitely support you!

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  34. That's a great campaign. Today, we usually waste food without thinking that so many people around the world is sufferring from starvation day by day. Need to have more campaign like this to raise people's awareness. Thank for sharing.

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  35. People always waste food. But now people realize waste food is bad idea. So we action safe food to help someone need them.

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  36. #LOVEFOODHATEWASTE That is interesting campagin, the people need to save the food. Thank for your sharing

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  37. I feel ashamed 'cause I still waste food. From now on I'll try to clean my plate after every meal. Thank you so much for sharing such a meaningful event, all of you are great!

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  38. That was a really meaningful campaign. I was taught from my birth that never waste food. So anticipate how much food i can take is a habbit, if i take too much, i have to try to consume them though. Don't know whether it is a bad or good idea. But, in the end, we shoulnd't waste food. And save them for other if we can.

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Always appreciate the comments. Thanks!

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