I was at last year's Malaysia's Drinking Water Week campaign launch, but couldn't make it this year. Nevertheless, the good folks from 3M Malaysia has sent me the news on their latest collaboration with 11street. With an aim to raise awareness and advocacy for cleaner, clearer and better-tasting water and to inculcate good drinking water habits amongst Malaysians, the five-day activation campaign will feature 3M’s first-ever 3D Water Droplet Monument.
|3M Malaysia & 11street Kicks Off Malaysia's Drinking Water Week|
3M’s first-ever 3D Water Droplet Monument, a six-foot tall ‘droplet’ to capture shoppers’ attention which serves as a reminder to drink more water during this stretch of unpredictable weather. Cups of water labelled with insightful water facts will be handed out to by-passers in order to incite conversations about the benefits of drinking water. After finishing each cup of water, shoppers will then place the empty cup onto the monument. The completed monument aims to symbolise healthier Malaysians through better drinking water habits.
|3M Malaysia & 11street|
11street Advocates Drinking Water
To garner more support, 3M is partnering with one of the largest e-malls in Malaysia, 11street as its official online dealer with the aim of reaching out to the whole nation.
“Since the beginning of the heatwave, the searches for water filters have gone up by almost 80% nationally. This shows consumers adapting to the situation, understanding that there is a need to drink water and that having a water filter at home is beneficial,” said Bruce Lim, 11street’s Vice President of Merchandising. “We are proud to be able to collaborate with an innovation leader like 3M to provide Malaysians greater access to cleaner, clearer, and better tasting water. It also emphasizes the handiness of our service which further underlines our value proposition that you can ‘find what you love’ on 11street at your utmost convenience.”
|‘find what you love’ on 11street|
At the launch, 3M Malaysia also introduced its latest technologically-advanced product, 3M Filtered Water Dispenser HCD-2. It features a two-step dual technology to filter physical impurities; firstly, through carbon filtering and secondly through UV technology to reduce 99.9% pathogenic viruses and bacteria. It also features Sanitary Quick Change (SQC) to highlight how a filter cartridge can be quickly replaced in 10 seconds, three different temperature options (hot, lukewarm and cold) and an instant boiling option that boils water in under 90 seconds. However, the most prominent feature is the scale inhibitor that reduces scale formation on the heating pan for consistent boiling performance.
|3M Filtered Water Dispenser HCD-2.|
Furthermore, 3M will also be introducing a range of water filters that will be available on 11street (www.11street.my) such as:
• AP 902 Whole house filtration system
• DWS2500T-CN Drinking Water Filter System
• AP DWS1000 Drinking Water Filter System
• AP Easy Complete Drinking Water Filter System
• CTM-01 Countertop Drinking Water System
• AP Easy Cyst FF Food Preparation Water Filter System
Amazing Contests for Amazing 3M Products
For the duration of the event, 3M and 11street are giving patrons of 1Utama a chance to win exciting 3M prizes through their Stack It and Instag It! Instagram photo contest. Participating shoppers will have to stack their cups on the 3D Water Droplet Monument, take a photo of the monument from a creative perspective and upload it on Instagram with the hashtag #LifeWith3M and #StackItWith3M and tag 11street’s Instagram, @11streetMY.