So there I was at the latest all-new coffee ice cream flavour launch at The Bee, Publika the other day by Nestle Drumstick, the Caffe de Caramel. Perfect choice to cool down in this crazy heat wave that is affecting Malaysia at the moment. Check out below on what transpired during the launch event.
|Nestle Drumstick Caffe de Caramel - All-New Coffee Ice Cream Flavour|
Coffee flavour, made from the finest brew of Robusta and Arabica coffee beans drizzled in decadent Italian salted caramel sauce, its artisanal taste and aroma would delight even the strictest of connoisseurs. With roasted almond nuts from California, it offers maximum crunch in every bite before trailing down the chocolate sauce swirl and chocolate nugget to the crunchy tip of the cone.
|Beautiful ladies at the launch|
“We Malaysians really love our coffee and Nestle Ice Cream is excited to treat our consumers to this interesting new flavour that is roasted, brewed and frozen to perfection,” said Ms. Yit Woon Lai, Business Executive Manager of Ice Cream Business Unit, Nestle (Malaysia) Berhad.
“More than just another ice cream treat, we believe that its combination of premium ingredients enhance the taste & textures that will offer a truly unique and multi-sensory experience for the palette,” she added.
|Ms. Yit Woon Lai; Business Executive Manager of Ice Cream Business Unit, Nestle (Malaysia) Berhad. and Mr. Khoo Kar Khoon, Communications Director of Nestle (Malaysia) Berhad|
Coffee craze has taken Malaysia by storm in the past few years, spawning both local and international franchises that has resulted in a plethora of coffee food, drinks and desserts. According to Yit, it presented a unique opportunity for Nestle Ice Cream to innovate and to bring continuous excitement to their consumers.
|Roasted - Brewed - Frozen|
CafeHopping with Nestle Drumstick Caffe de Caramel Ice Cream
“There has never been a more exhilarating time for Nestle Ice Cream, while there are already so many coffee products in the market, we saw the potential appeal for an alternative frozen format amongst Malaysian youths who are always game for something new, edgy, and exciting. We strongly believe Nestle DRUMSTICK Caffè de Caramel will be an instant hit,” she concluded.
|Let's Sing Along :)|
|Nestle Drumstick Caffe de Caramel ice cream for all!|
Look out for the activities of the newly revealed Nestle DRUMSTICK Caffè de Caramel. This include digital campaigns featuring a webfilm on YouTube and Facebook. To further strengthen this campaign, a fun and engaging roadshow will take place at universities as well as a special promotion will be carried out at PetrolMarts across Peninsular Malaysia to introduce Malaysians to the all-new Nestlé DRUMSTICK Caffè de Caramel.
|The stage for the launch event, with a moulin rouge vibe to the whole thing|
How Much Is It?
Nestlé DRUMSTICK Caffè de Caramel is available in stores nationwide at a retail price of RM2.90. For more information on Nestlé, do visit Nestlé’s website at www.nestle.com.my or Nestlé Malaysia’s Facebook page at www.facebook.com/Nestle.Malaysia. Now don't mind me while I bite down into some icy cold ice cream to combat this hot weather.