Experience The Illuminated Shop-In-The-Dark With Energizer Max

An interesting piece of article just arrived in my mail today, with regards to an upcoming event. Energizer launched the "Shop in the Dark" campaign recently in partnership with MYDIN, to showcase the power of the Energizer Max AA batteries, which are now up to 35% longer lasting.  

Experience The Illuminated Shop-In-The-Dark With Energizer Max
Experience The Illuminated Shop-In-The-Dark With Energizer Max


The campaign kicked off at the Atria Shopping Gallery in Petaling Jaya with a Dark Room Challenge open to consumers who purchased a minimum of RM15 worth of Energizer products from either MYDIN outlets or Atria’s Concourse. Winners took home many attractive prizes and stood a chance to enter the Grand Finale slated for 10 March 2016 at MYDIN USJ, Subang Jaya.

The Dark Room is a mini replica of a supermarket, filled with shelves and shelves of products. In pitch darkness, equipped with an Energizer headlamp powered by Energizer Max batteries, participants have to collect as many items in the list given in 35 seconds. The more items they collect, the higher their rank will be on the leaderboard.

Energizer Max
Energizer Max


“In the spirit of sharing and giving and the new year festivities, the Shop in the Dark campaign is our way of rewarding our loyal consumers for choosing Energizer for their lighting and power solutions”, says Mr. Lee Kim Chye, Energizer’s Business Director (Malaysia and Singapore).

Over the next two months, this exhilarating Dark Room challenge will take place in selected MYDIN outlets located in five states across Peninsular Malaysia – Selangor, Penang, Negeri Sembilan, Terengganu and Johor. The winner of each state will win a ten-minute shopping spree bonus worth up to RM2,500 each during the contest finale in March. 

Energizer Power Of Joy Campaign Winners
Energizer Power Of Joy Campaign Winners

“MYDIN is pleased to be working together with Energizer on this exciting campaign. This campaign marks an important milestone in our long-established business partnership for more than 30 years. With this contest shopper will have an experience and challenge of ‘Shop in the Dark’, says Datuk Wira (Dr.) Haji Ameer Ali Mydin, Managing Director of MYDIN, the largest and one of the most established Malaysian-owned retailers involved in wholesale and retail business.  

‘Shop in the Dark’ was officially launched by the representatives from MYDIN, Mr. Mohd Azwan Ahimmat, Head of Event & Publicity, Mr. Siva Prakash Jaganathan, Head of Merchandising and Mr. Azahar Ibrahim, Manager for Hardline Dept, Mr Lee Kim Chye, and Mr Energizer.

The road show is taking place across 5 MYDIN outlets in other states in the schedule below. Visit https://www.facebook.com/EnergizerMY to get updates on the roadshows.



BRANCH
VENUE
DATE
MYDIN MALL USJ, Subang Jaya
Concourse 2
22/01/16 – 24/01/16
MYDIN MALL, Bukit Mertajam
Concourse 2
04/02/16 – 06/02/16
MYDIN MALL, Gong Badak
Concourse 1
18/02/16 – 20/02/16
MYDIN MALL, Seremban 2
Concourse 1
26/02/16 – 28/02/16
MYDIN MALL, Pelangi Indah
Concourse 1
04/03/16 – 06/03/16


Power of Joy and Tower of Joy

The Energizer ‘Shop in The Dark’ campaign rides on the wave of Energizer’s successful Power of Joy Campaign which concluded in a prize giving ceremony where the winners get a trip to Hong Kong for five people and gets spread positive energy by nominating one other person who will win the same prize. 

Grace Home Klang
Grace Home Klang

Energizer conceptualized the Power of Joy to spread the power of positive energy. They were also the first in the market to claim that based on research, the chances of electronics damage by caused by batteries is close to zero with Energizer batteries. With that worry out of the way, consumers can now enjoy more things with greater peace of mind. 

Seeing as the Power of Joy was a success, Energizer also ran the Tower of Joy campaign where anyone can make as many meaningful wishes as they want to their loved ones, communities and organizations on Energizer’s Facebook to spread the good vibes.

In line with the joyful festivities, Energizer also granted Claire Dominic’s wish from the Tower of Joy campaign, where she wished for a massage chair or leg massagers for the elderly residents living in Grace Home Klang. Ms. Mercy Tharushana Dewet, Home Care Coordinator of Grace Home was there to receive the gift from Claire and Energizer.



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