I was at Cafe Malaysia's inaugural trade and consumer event in Malaysia dedicated to the café and teahouse communities last year, and here I am again for the second one. Café Malaysia which enjoyed a successful inaugural showing just eight months ago in May 2015, opened its doors yesterday to a bigger and better show at MATRADE Exhibition and Convention Centre. The organisers are expecting some 10,000 visitors who will be treated to a showcase by 102 exhibitors from 13 countries and a feast for the senses.
|Cafe Malaysia 2016 @ Matrade Exhibition & Convention Centre, Kuala Lumpur|
The multi-sensory event was declared open by Guest-of-Honour, Yang Berbahagia Dato’ Dzulkifli Mahmud, Chief Executive Officer of Malaysia External Trade Development Corporation (MATRADE) at an official opening ceremony this afternoon.
|Guest-of-Honour, Yang Berbahagia Dato’ Dzulkifli Mahmud, Chief Executive Officer of Malaysia External Trade Development Corporation (MATRADE)|
Café Malaysia 2016 marks the largest gathering of the tea and coffee industries in Malaysia and in Southeast Asia. This trade and consumer event in Malaysia is dedicated to the café and teahouse communities and brings together the café and teashop owners and managers, importers and exporters, distributors and suppliers of machinery, equipment, and raw materials.
It serves as a dynamic B2B platform for key decision makers to source for their café needs and explore new collaborations and opportunities in a country where the number of specialty coffee drinkers has grown over the years. This growth is mirrored by a significant increase in the number of cafés in Malaysia, especially in Kuala Lumpur.
|Dankoff Coffee Specialist|
|Many more showcase|
The 3-day exhibition will also be teeming with networking opportunities for the trade and fun-filled activities for the public on everything coffee and tea. Members of the trade will be introduced to the latest developments and technologies at exclusive workshops, classes and demonstrations and learn about the trends and techniques on everything coffee and tea from industry experts.
|Interesting Banana drink|
|Free For All Water|
One of the biggest crowd magnet will be the championships. Café Malaysia 2016 will host three national championships Malaysia Brewer’s Cup (MBrC) 2016, Malaysia Latte Art Championship (MLAC) 2016 and Malaysia Barista Championship (MBC) 2016. Malaysia’s top baristas will brew their way to represent Malaysia at the World Brewer’s Cup (WBrC) 2016, the World Barista Championship 2016 to be held in Dublin, Ireland, and the World Latte Art Championship 2016 to be held in Shanghai, China. Visitors to the event will be awed by how the masters brew a perfect cup of coffee, distinguish a variety of coffee and decorate their latte.
|On-going Barista Championship|
|One for the album|
|Yang Berbahagia Dato’ Dzulkifli Mahmud given a tour of Cafe Malaysia 2016|
Café Malaysia is organized by Conference and Exhibitions Management Services (CEMS) and is hosted by the Malaysia Specialty Coffee Association (MSCA). MSCA is a member of the ASEAN Coffee Federation (ACF). The event is supported by Ministry of Tourism and Culture Malaysia and the Malaysia Convention and Exhibition Bureau and endorsed by MATRADE. Here's looking forward to the next installment of CAFE Malaysia!