'Coaster’: The World’s First Film Made From Beer Coasters

The short film was shot in three days and resulted in a thrilling, suspenseful movie that had the audience of Coaster’s exclusive screening at Glasshouse at Seputeh gasping and applauding a job well done. I couldn't make it for the screening, but hey, here's what transpired that evening. 

'Coaster’: The World’s First Film Made From Beer Coasters
'Coaster’: The World’s First Film Made From Beer Coasters


The tale tells the story of a young chef faced with a vengeance dilemma: should or shouldn’t he plate up the perfect revenge when he was hired to cook for the very mobster responsible for his father’s death? The project was proof of the newly launched Tiger White’s simple philosophy - ‘It all starts with white’, which represents the idea that anybody can create anything if they have the courage to face a blank sheet of paper and start. It is this same resilience that framed the birth of the all new wheat variant.

Emcee Nadia Heng welcomes guests to the exclusive screening of Coaster held at Glasshouse at Seputeh on Dec 19.
Emcee Nadia Heng welcomes guests to the exclusive screening of Coaster held at Glasshouse at Seputeh on Dec 19.

Drawing inspiration from the brew’s attitude, some 5,000 physical coasters were given to selected bars and cafes in Malaysia from October with tigercoasterfilm.com hosting digital versions. These coasters served as blank canvases for young creative talents to enter and take on roles in the production from screenwriters to hair stylists to actors and even runners. 

Hong Kong actor Chapman To made a special appearance at the exclusive screening of Coaster.
Hong Kong actor Chapman To made a special appearance at the exclusive screening of Coaster.


We Jun and Lim Benji were the first two selected for the all-important roles of director and screenwriter respectively. Both these homegrown talents were instrumental in laying the groundwork, and crafting the plot whilst taking advice from Baltasar Kormákur. The director, who is no stranger to being courageous when bringing his ideas to life, was selected out of many potential Hollywood heavyweights for his valor and passion as it was most apparent in the retelling of tragic true accounts like Everest (starring Jake Gyllenhaal) and his Icelandic Oscar nominated film, The Deep.

A special message from Everest director Baltasar Kormákur, who mentored the production of Coaster.
A special message from Everest director Baltasar Kormákur, who mentored the production of Coaster.

“I’m very excited to be a part of the Coaster production. I’ve scaled mountains to make a film, I’ve swam in the North Atlantic Ocean to make a film, but I’ve never recruited people from beer coasters to make a film before. I’m a big believer that you can achieve anything you want, wherever you are and whether you’re from Iceland or Malaysia. If you dream big, you’ll achieve big and I’m sure together we’ve created something special,” Kormákur said. 

Coaster’s lead actress Lynn Lim at the exclusive screening of the short film
Coaster’s lead actress Lynn Lim at the exclusive screening of the short film


As for We Jun, submitting his application and getting accepted was a huge step forward in his career. Having dabbled in little filmmaking projects of his own, We Jun has never dreamt it was possible to be a part of a production of this magnitude. “It wasn’t very long ago that I was working in a bank, following a path I didn’t want to take. I’ve made a few films before but none like this. I mean, we were mentored by Baltasar Kormákur … for a short film production … how many people can say that? It’s just unbelievable,” expressed We Jun.


Selfie time with Coaster’s lead actor Jonathan Lee.
Selfie time with Coaster’s lead actor Jonathan Lee.

Tiger Beer Marketing Manager Jessie Chuah said the project is unlike anything they have done before and is excited by how well it came together. “It’s amazing to see how a simple notion or philosophy has set the stage for young, talented Malaysians to unleash their creativity. We’ve learnt that there’s a large artistic and inspiring pool of untapped talents all found through beer coasters.”

Coaster’s lead actress Lynn Lim with Asia’s Next Top Model Cycle 2 winner Sheena Liam at the movie premiere.
Coaster’s lead actress Lynn Lim with Asia’s Next Top Model Cycle 2 winner Sheena Liam at the movie premiere.

Coaster was shot at locations around Kuala Lumpur.  Typical with every film production, challenges were faced every day and overcame, providing an exciting taste of life on set for the 25 Coaster contest winners identified via the crowd-sourcing initiative mooted by Tiger White — Asia’s Wheat Beer.

Tiger White brand ambassadors at the Coaster premiere held at Glasshouse at Seputeh on Dec 19.
Tiger White brand ambassadors at the Coaster premiere held at Glasshouse at Seputeh on Dec 19.

The introduction of Tiger White proves once again that Tiger Beer does not rest on its laurels and constantly pushes the boundaries of innovation, to create fresh and exciting brews for its consumers. Through Coaster, the all-new innovative product sets out to inspire young Malaysians to uncage their creative potential and to remind them that every great piece of creative work starts the same way. They just need to be brave and take that first step.

Tiger White presents Coaster.
Tiger White presents Coaster
Tiger White, introduced
Tiger White, introduced

Tiger White is brewed with subtle spicy hints of clove, coriander, and orange peel and like Coaster, is made exclusively in Malaysia by Guinness Anchor Berhad. The cloudy variant with an alcohol by volume of 5% is the latest addition to join Tiger’s expanding portfolio, two years after the brand unveiled its other innovative beverage Tiger Radler – a variant that combines the crisp and easy-drinking taste of Tiger Beer with the zesty flavour of natural lemon juice.




To watch Coaster, or view behind-the-scene footages, visit tigercoasterfilm.com. And for further information on Tiger White, log onto www.tigerbeer.com.my 

24 comments :

  1. Interesting range of Tiger. Too bad I'm off beer for good, paying for my sins in my younger days. Sobssss!!!!

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  2. omg omg. Sheena Liam IS BACK! This looks amazing wei. Love how creative tiger is getting :D Memorable video!

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  3. Cool event. havent try tiger white yet.

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  4. sounds like a great movie is coming very soon :) have yet to try this new range of Tiger beer though!

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  5. Interesting movie.
    Is Tiger White a newly launched product?

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  6. Oh alright. I've stopped drinking since 2011. Happy New Year!

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  7. What a clever way to promote their new range of beer. Just watched the short video. Interesting concept, it was!

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  8. The movie is really, how to say this. Pretty? How they capture the feeling and the movement of the camera. I hope more malaysian movies are like this.

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    1. wahh..nice movie..great way to promote their new beer

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  9. Tried this new Tiger White beer, not too bad the flavor, I like :)

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  10. happy new year!! May your wish come true.you are talented! I love ur picture
    http://www.unlimitedbeautysecret.com/

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  11. The event looks quite happening! I am quite impressed that Tiger have really made great effort to promote and love the film too =D

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  12. Yamini2:17 PM

    Oh I love short movies and this sounds so interesting. Will definitely want it

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  13. Very interesting event. And I do love beer :)

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  14. wow! this is gonna be an interesting movie to watch :) gonna use the link to watch it soon :) cheers, siennylovesdrawing

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  15. Chapman is so cute in the picture. Have not try this Tiger White Beer yet.

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  16. Pretty interesting movie... hmmm.... want more of this kind of movie...

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  17. So it's basically like a super long commercial, right? Hehehe

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  18. Tiger also got movie now, wow with some well known names too. great job.

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  19. Such a lovely session with Tiger White Beer... Interested film to watch!

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  20. Me and my dear prefer wine more than beer. But of course, sometimes we have beer too. Next time can have a try of Tiger White~ But so interesting to have a film..

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  21. wow new beer new choice! <3 am so going to try this out!! thanks for sharing this.

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  22. Wow Tiger beer is really awesome! Wish I saw the short film!

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Always appreciate the comments. Thanks!

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